Girl Missing (Warner Bros.) (1933)

BE SURE TO STAGE THIS GIRL MISSING STREET BALLY STUNT Here is a unique stunt which will take in newspaper tie-up, cooperation of local photographer, and the guaranteed interest of every person in town. Employ an attractive blonde, dressed stylishly, her face veiled in a way which but indistinctly reveals her features. Promote the interest of a prominent photographer to accompany the young lady about town. If thought better, the newspaper may send a photographer, or you may hire one yourself. The “girl missing” goes through the streets, picking out persons to whom she presents guest tickets to the picture, first saying: ‘‘I beg your pardon... but you may have heard of me. I’m the Girl Missing. I must hurry on now, but I want to see you at the Strand ......... ee: evening as my guest. Here are two complimentary tickets! Good bye and good luck!’’ e When the astonished recipient of the tickets does not object, the photographer snaps his or her picture with the girl handing out the tickets. The value of the idea is much augmented when the girl and photographer make it a point to pick out unusual surroundings and characters for use. For instance, it would make a ripping good picture and story if the two climb up a ladder on the steel structure of a building just being erected, to present the tickets to an iron-worker. The story mentions the evident bravery of the mysterious ‘girl missing,’ since she had the temerity to climb to the height to get the tickets into the hands of the person she had chosen. Pictures may be taken and tickets presented to many classes of townspeople—the Tall Story Teller, in his favorite tobacco shop—a locally noted boxer in his training place—a cop noted for his bravery, or a fireman—a society girl riding her pet horse—the Mayor at City Hall—a favorite school teacher in her class-room—a pretty high school girl on her way home from class—these and countless other picturesque characters may be located. Each day for a period of a week preceding the coming of “Girl Missing,” twenty pairs of tickets are given out. Each day one picture is published—the most interesting—with a little story about the recipient of the gift, and with data about the coming film. Story may be used featuring the girl herself, and suggesting the mystery that surrounds her, and guesses as to her identity. (Copy for Advance Teaser Ads) Mystery Surrounds the ‘GIRL MISSING’ She is somewhere on the streets all this week! Welcome her for she has a grand surprise to give you! Wait For The “GIRL MISSING’ You'll Rave About the Big Surprise she has in store for you! Listen when she ps you! itll be well worth your while! She is known as the ‘GIRL MISSING’ Has She Stopped You— The Mysterious ‘GIRL MISSING’ If she has, you’re pleased with the big surprise she gave you! If not, keep your weather eye out for the ‘GIRL MISSING’ Watch Out For The & 7 GIRL MISSING | She -heeahig surprise fox. you! You'll like it! But don’t tell! Watch Out For ‘GIRL MISSING’ (First Publicity Story) Has The Mysterious “Girl Missing’’ Given You Your Surprise? Be on the lookout for her! She may accost you on the street or on the job, or at your door! Welcome her, for she has a pleasant surprise for youl Don’t tell anybody what the surprise is, though, for that wouldn’t be quite fair to the Girl Missing—for that is what she calls herself! She wears a veil, so you won’t recognize her. Many questions have been poked Miss. oo , the ticket-seller at the Strand, as to the identity of the girl, but she refuses to tell what she knows. So does genial Manag Ere aiden pat pers sewer stl case He does say, however, that the Warner Bros. mystery romance, “Girl Missing” which comes to the Strand Se ie, pene ae next is one of the most thrilling pictures it has been his fortune to see, in his many years of associa tion with the theatre. So when you meet the “Girl Missing”—let her have her say— and keep the secret she has in store for you! (Second Publicity Story) Seceegeeeeinenen = atte eee “Girl Missing’’ Surprises 20 Plainfielders on Street John Gilson, Iron-Worker, Shown Below, Promises To Keep Mum on What the Mysterious Lady Did The mysterious “Girl Missing,’ today accosted a score of Plainfield people, delivering the promised surprise. Though none of them divulge the secret of the strange young lady, all express themselves as being well pleased. The accompanying picture is that of Mr. John Gilson, of 2675 Park Street, iron-worker, as he received the “Girl Missing” on the job. That the interesting blonde has nerve, is illustrated by the fact that she climbed a rather shaky ladder to the... story of the ... building, now in course of construction. Public interest runs high, both as to the identity of the young visitor, and “Girl Missing,” the Warner Bros. thrilling mystery-romance which comes to the.............cccccccccccccececeseeeees MH GAUTG: NOX U 240-5 ee ee a CO-OP MERCHANTS’ AD AND WINDOW DISPLAYS ON MISSING LETTERS CONTEST A stunt that brought excellent results when used by one of the largest merchandising stores in New York City is this missing letters contest, which attracted the attention of hundreds of passers-by daily. Here’s how to work it so that it brings your theatre advantageous window displays and a c¢o operative merchants’ ad: Tie up with as many merchants in your town as possible and have each of them display in his window several large-sized cards carrying advertising copy and eatchlines on the picture. Each one of these cards should contain about two or three words with missing letters, the idea being for the people to eateh the missing letters. The first twenty-five who send in a complete list of the missing letters, taken from the display cards in all the co-operating stores, are to receive passes for the opening performance of “Girl Missing.” Also, have the stores display plenty of stills taken from the picture. Following is a sample window card, with copy carrying misspelled words: SNACHED FROM HER BRIDAL BED! The most thriling weding night any woman ever lived through! Learn the why and how of the vanished bride and the chorus girl who turned sleuth? Don’t Miss “GIRL MISSING” with GLENDA FARRELL, BEN LYON, MARY BRIAN, LYLE TALBOT, GUY KIBBEE and HAROLD HUBER. Coming to the Strand Theatre Thursday. Additional eopy for these ecards may be picked up from the ad illus trated in this merchandising plan. In addition to placing these cards | in windows, contact your merchants __ to take a full page co-operative ad _ in your local newspapers, along the same lines. Each individual ad STEVE should carry several words with letters missing with the same prizes offered as above. In selling this idea to your merchants, explain to them that this missing letters stunt insures the thavownch ranAing nf thaiv ndvw-anéia ing copy by all who enter the contest. Find the Missing Letters and See “Girl Missing” Buy Your Furs at Where Qality is part of evry purchase 119-4th St. New York City HAVE YOU A SWET TOOTH? For dlicous choclates Visit Shoes to Fit You Feet and pocktbook _314 Orange St., New York City SALE SILVER’S Ses Mien’s Furnishngs Fur Shoppe M. LEE’S : ° Shoe Sisre BLOOM AND BLOCK’S HABEDASHERY Bargins every day e 88 Forsyth Ave., New York City FURNITRE FOR THE FAMLY Low Price—High Qualty MULLER’S Candy Skewee INSERT M. BIRNBAUM 897 Smith St., New York City THEATRE 97-44th St., New York City ADVERTISMENT Don’t By Your Car UNTIL CUT NO. 14 es Get eb oe waves one at,these new, low prees oe! =. ILLUSTRATED Visi MADAME and roadsters at _ ON PAGE 8 L ORR AINE A. T. Lewis & Son — e 43 Torch St., New York City Tie-Up With Newspaper Missing Person’s Bureau if your local town has a MISSING PERSON’S BUREAU contact the head of it for a series of stories on actual experiences in locating missing persons. Your local paper should be tied into this stunt as a series of this type will have great reader appeal. The head of your local Travelers’ Aid Society should be enlisted in connection with this idea to talk about the most unusual experiences in tracing missing persons. The stunt should be used in the newspaper in advance of your opening date of “GIRL MISSING.” Blow-ups for Lobby Display Take advantage of the recent “newspaper headlines dealing with “kidnaped girls” by having copies of them arranged for a special lobby frame display. It’s a timely stunt and bound to attract a great deal of attention and comment on the feature. For copy to go with this display, see the herald in “Girl Missing,” which plays up this angle in an intriguing manner. Page Fifteen a Bu SUWALILE VL omvoscs AUrviviyo~ate TT tins.