Go Into Your Dance (Warner Bros.) (1935)

° ¢xploitation. 4 Days of Dance Etiquette ‘Boners” (First Day Publicity) Win Awards in New Etiquette Contest Beginning Today (Third Day Contest) Contest asks readers to find what’s wrong with the dance etiquette, as illustrated in stills. Newspaper uses it four consecutive days, or less ... it’s all up to ye ed. Four illustrations available in one mat. Order mat No. 21—50ce. Know Your Etiquette? It’s not “when” you go into your dance—but “HOW” you go into your dance! The important thing in dancing is not the dance routine but the essential rules of etiquette established to make dancing more pleasant. During the filming of the Warner Bros. musical hit, “Go Into Your Dance,” coming next week Og UNG co eee mem eee tee Theatre, in which Al Jolson and Ruby Keeler are co-starred for the first time, there was much discussion in the studio regarding what rules should or should not be ignored. The stars posed in four different photographs in which they are doing or saying the incorrect thing. It’s up to you, readers, to tell us what’s incorrect. Each day for the next four days, The Journal will run one of these stills which demonstrate a widespread violation of modern dance etiquette. If you can tell us what’s wrong in as few words as possible, you’re in line for the following prizes: (list prizes). Save each day’s illustration. When all have been published, send them to the Go Into Your Dance Contest Editor, The Dayton Journal, plus a sentence for sach one telling us what’s wrong. (First Day Contest) What’s Wrong Here? “May I have the last dance with you, Miss Wayne? Your escort can dance with my partner.” (Third Day Publicity) (Fourth Day Publicity) How’d you do yesterday? We know what’s wrong. We oe rie ee tg i ele gir Gi the da of ne floor. Last Chances to Win Here’s a chance to win some should... Actually, though, your + ei laine amas a a a cha ca ie a valuable prizes being offered by personal experience should be (Ss d Day Publicity) Valuable Prizes in The Journal to its readers who sufficient to tell you what’s near ay Fuodlietty a know the right and wrong of wrong. Etiquette Contest modern dance etiquette. Did you get it? Swell. Now WIN PRIZES IN ETIQUETTE TEST Are we mortified! Five hours after The Journal was out on the streets, the Go Into Your Dance Contest Editor began to receive phone ealls from readers, telling him to get something a little harder for the next day. Well, here it is. You know, of course, that this photograph, specially posed by the stars of the Warner Bros. musical triumph, “Go Into Your Dancer coming ton thevaes. <2: Theatre next week, shows a violation of modern dance etiquette. If you can spot it, you’re on the road to winning one of the following prizes: (list awards). Write a SHORT sentence for each day’s still telling us what’s wrong. Send them to the Go Into Your Dance Editor, The Dayton Journal. (Second Day Contest) “Well, I guess I fixed that guy. He cut in on me so I cut right back on him.” —And there’s the bell for the last round. It’s the final day and we tried to make this the toughest. You’d better examine this illustration closely. Don’t imagine for a moment that because it’s Al Jolson and Helen Morgan (stars of the Warner Bros. musical hit, “Go Into Your Dance,” coming to the PONS nS eA a Theatre) that they. can’t err. As you already know, the “Go Into Your Dance” cast posed in some stills demonstrating how NOT to behave on a dance floor to see whether newspaper readers could find what rule of etiquette was being violated. This is the last of a series of four stills published on consecutive days. The contest closes on ETA hits pee oe nS hgh ems » after which no entries will be considered. Names of winners will be TINTS MA Next ee ale eo ety ke And our advice to all our readers is:—See this thrilling musical hit in which Al Jolson and his personable wife, Ruby Keeler, are co-starred for the first time. It’s a great picture. ANSWERS I. One _ should’ never smoke on a dance floor, especially when dancing. 2. Re-cutting during the same dance is not considered proper. 3. The first and last dance always belong to the gentleman who _ es corted the lady. 4, A gentleman never asks his partner (unless he is well acquainted with her) to sit out a dance without her express invitation. Even if he does know her well, he should preface his invitation with “do you mind,” or “shall we.” Now this still, posed by the stars of the Warner Bros. musical, “Go Into Your Dance,” Al Jolson and Ruby Keeler, who are co-starred for the first time, shows a clear-cut violation of one rule of modern dance etiquette. The film, by the way, ALELV OSH ab CHO. webs os ae oue a ee Theatre next week. clip out this photo and write a concise sentence telling us what’s incorrect. As soon as you catch the “boner” in tomorrow’s still, ship all four to the Go Into Your Dance Contest Editor, The Dayton Journal. The prizes are: (list awards). Names of winners will be published three days after......... S (Fourth Day Contest) Your Last Chance “Let’s sit out this dance, Miss Bell.’ Page Five