Go Into Your Dance (Warner Bros.) (1935)

© £xplaitation Five Contacts For Tie-Up Displays SCREEN BOOK MAG Screen Book Magazine’s June issue, on sale April 28th, features a Ruby Keeler cover and the Ruby Keeler Tap Dance Contest on a full inside page. The publishers have notified wholesalers and prominent newsdealers throughout the country, suggesting that they cooperate wherever possible with theatre managers. Recommended were individual tap dancing contests to select a winner representing theatre, and tie-ups featuring newsstand displays and foursheets for newsstand trucks. For further information, write CARL A. SCHROEDER FAWCETT PUBLICATIONS 52 Vanderbilt Avenue, New York City AL JOLSON SHIRT Exhibitors have reported successful shirt tie-ups on our previous films ... so here’s luck on this one. Dealer provides ad mats and window display material, and counts on you for stills to complete the display. Contact your local dis tributor, or write to THEA TYLER 210 Fifth Avenue, New York City CREP ED BYE Ns co! SUPERIOR a Direct-To-Patron Flash Four message-packed pages of it — and each II x 17 in size! Prepared in newspaper tabloid format with the picture’s most intriguing pictorial material, it ties in perfectly with the rest of your campaign as a strong direct-to-consumer follow-up. Look at the sample enclosed or write for another—youw’ll want plenty! Half of back page is left for your copy. | ‘Pierce Is No Other Herald Available For This Picture Page Twelve Special Tabloid Herald For Your 2 NOVELIZATIONS | Oc Edition —compere story of the film, illustrated with scene stills, and plugging the picture and stars, is on sale in book form in all Woolworth, Grant, Kresge and other 5 and 10c. stores throughout the country. Although no definite tie-up has been arranged, we suggest that you contact local stores for window tie-ups and any other cooperative ideas to publicize the production. For further information, contact MISS ALTA L. TAYLOR Saalfield Publishing Company AKRON, OHIO $2 és ALON —Bookshops have this edition on their shelves. Suggest that they cooperate with bookmarks, window displays and con tests, offering books as prizes. It’s not big but it’s something. MAX FACTOR MAKEUP Max Factor dealers have stock displays featuring Ruby Keeler, which can be made the basis of a worthwhile window tie-up. If your local Factor representative has the Keeler display on hand, suggest that he display it in conjunction with the film’s run. Display should be enlarged with scene stills and snipe bearing title. For the Max Factor dealer in your town, write to MR. KENNETH CALDWELL Max Factor Co. Hollywood, Cal. ORDER BLANK To POST PUBLISHING CO. (1S [Raa es Geel aac een Appleton, Wise. PRICES including imprinting of your theatre name and SOU Re ee date. F.0.B. Appleton, Wisc. 3M to 1OM—$3.25 per M; Wee og ES eae tee 10M to 50M—$2.75 per M; 50M to 10OM—$2.50 per M; Over 100M—$2.25 per M MINIMUM ORDER—3M Quantity... “Go Into Your Dance” Tabloids. =| With the following imprint Theatre Manager SHIP: (EXPRESS Post Publishing Co. will accept (FAST FREIGHT telegraph orders for C. O. D. pai shipment. All orders shipped ENCLOSED: Gana eh within 24 hours. (C.0.D. ¥ Tabloids complete with playdate imprinted available only from Post Publishing Co., Appleton, Wisc., at prices listed in order blank. Cash with order or C. O. D. All orders shipped within 24 hours. Use order blank shown. Tabloids with blank space for local printing available for same day shipment at all Vitagraph branches at $3.50 per M.