Go Into Your Dance (Warner Bros.) (1935)

» tra. © £xplaitation Musical Time Announcements With the film’s tune, “About A Quarter to Nine,” you can deviate from the usual radio spot announcement. With cooperation of an orchestra or recording, announcer spiels “With music keeping time to our morning exercises, music at our meals, what should be more fitting than to give the correct time musically. Get your watches ready, and you'll be able to tell the correct time to the strains of Jimmy King’s Orches 29 Then band goes into rendition of the song and at conclusion, announcer says, “And if those watches aren’t set yet, [’ll have to break down and tell you that it’s a quarter to nine, which is the title of the song you've just heard, one of the many tunes from “Go Into Your Dance,’ etc., etc.” ‘Mammy Singers’ Contest Over cooperating radio station, or from your stage, “‘would-be impersonators” could do their conception of Jolson — singing one of the num-+ bers from the film. Audience applause judges winners if worked as stage stunt. Listener letters will do the trick if via ether. And there’s a story in it for the papers. Angle On Amateurs Local radio station conducting amateur program? It might be a good idea to plant a Jolson impersonator as one of the contestants. When called upon, your stooge ad libs a few lines about Jolson’s appearance in this film before going into his act. Think it has a chance? Two Prepared Radio Spiels If you’re buying time for short spot announcements, the prepared plugs below will save you the writing. 100-WORD RADIO SPIEL (flourish of trumpets) LONG LIVE THE KING AND QUEEN OF SONG AND DANCE! His Royal Majesty—AL JOLSON (ruffle of drums), King of the World’s Entertainers. And Her Charming Majesty—RUBY KEELER (another flourish of trumpets), known from coast to coast, as the screen’s Dancing Queen, stars of one of the most brilliant musical panoramas ever unfolded on the screen! It’s “Go Into Your Dance,” Warner Bros. new musical triumph opening Thursday evening at the Sp Se SBS, eats on eam, la Theatre! Their vast supporting cast includes Glenda Farrell, Helen Morgan, Patsy Kelly, Benny Rubin and the prettiest dancing chorus in the land. See “Go Into Your Dance,” and you'll see the best show in town! Remember the date—Thursday, Poi) 5 Se a ea CY TL SORE Tee Theatre. 30-WORD RADIO SPIEL Here’s the show you've shouted for, greater than you ever dreamed of. It’s “Go Into Your Dance,” the grand, new Warner Bros. musical, starring Al Jolson and Ruby Keeler—their first film, together! Don’t fail to see “Go Into Your Dance,” at the MMe BaD Sie MER LOND, Theatre beginning Monday. It’s a lyrical miracle! ! FREE! FREE! FREE! Electrical Transcription Electrical transcriptions have already been sent to over 300 radio stations. Music, comedy, actual scenes taken from the sound track — all on a twelve minute record (three minutes allowed for station and theatre announcements). Find out if your station has already received one. If the answer is “no,” write at once to Campaign Plan Editor, Warner Bros., 321 W. 44th St., New York City. There are only a limited quantity available and first come, first served. Song Writers Plugged Via Radio, Lobby and Program Warren and Dubin are the authors of film’s song hits. You can take advantage of their popularity by asking band leaders to play a medley of famous Warren-Dubin hits, including those from the picture. Friendly leaders might even go into a long spiel on the history of Warren and Dubin songs. Writers could also be subject of lobby or program contest by asking patrons for longest lists of their song successes. Tap Record As Radio Plug If you’re using radio spot announcements, here’s one way: Announcer tells listeners that their next program is going to be broadcast from the sound room of your theatre, where “Go Into Your Dance” is now on. He then plays a tap dance record, and breaks in on it with “You are now listening to the talented toes of Miss Ruby Keeler, who shakes a mean foot in ‘Go Into Your Dance,’ in which she costars with Al Jolson, etc., etc.” FREE RADIO SKETCH 12 minutes of the songs, laughs and drama of the film—plus three minutes for picture plug. If your station likes the idea, we'll send enough mimeographed copies for the entire cast. Just write: Compaign Plan Editor, Warner Bros., 321 West 44th St.. New York City, and you'll get ’em mighty fast. Ether Parade of Dance Bands Station WNEW in New York City, conducts a dance parade every night from 10 P.M. to 4 A.M. Program consists of making an ether tour of the night clubs and hotel grills, stopping to listen to each band for 15 minutes. Your station might be interested in having a “Go Into Your Dance Parade,” along the same lines. Each band plays a medley of film’s tunes, and announcer gets a plug in for picture before introducing each band. Program could be enlarged into a contest idea, by having listeners send in votes for the band which gives best rendition of picture’s tunes. Guess Names Of Jolson Songs Al Jolson has made a number of songs famous, which can be used as the basis of a contest. Your radio station band plays a list of these songs and patrons guess their names. Ducats go to the first ten most correct answers. Try getting radio station band to play group of songs from this production. Award ducats to first twenty correct naming ’em. Picture -Poom Puzzle Contest Newspapers everywhere have used our picture-poem puzzles as a one-day contest. Have you tried planting it yet? Prepared publicity story explains contest to readers. In the event that paper is loaded up with your contests, this one would go nicely in theatre program. Order Mat No. 11—20c. ve (\t) é IN Gy ) eft am) S55% ws A 1000-0 x four Dance” -PeEM PUZzZi¢E Be we Ose Ie-%: IN HER AND <@-R<B-SH AS Su ‘J b) DANCE Hines! © iv & SB-RANCE, Ma 2D 500-£c1-500£CO u ooo-w Ha HAVE HER AS vos fog! (Publicity Story) Enter New Contest for Loads of Fun and Grand Awards Do cross-word puzzles bore you? Jig-Saw puzzles annoy you? MHere’s a brain twister you puzzle addicts have been waiting for. The above puzzle, when solved, will give you in rhyme a brief outline of the lives of Ruby Keeler and Al Jolson, those two popular cinema stars. They are starred together for the first time in “Go Into Your Dance,” coming to the Theatre. Each of the first ten contestants to submit correct or nearest correct solutions to the above puzzle, will be awarded two guest tickets to see Ruby Keeler and Al Jolson in “Go Into Your Dance.” All solutions must reach the Keeler y Jolson Puzzle Editor, The \ ii 27) et eiery oe a » by or before AL OE 4 THE ? / RU-P&D SAID : oy Gwyn ik i (date) ’ AVY, OK. é 50 Bc 2 WERE /We/-5Q0 « ¢ Mae IN VM woop sCMAN rt cel g er No J WY WANT 2 1000-1SS THE CHANCE 5 © Stem wv: “GO INTO YouR DANCE / This puzzle-poem is also available in throwaway form. Hand ’em out, offering passes to those with correct answers. Size is 5” x 7”, with entire back devoted to picture plug and theatre imprint. Prices, including imprint, are: IM, $3.00; 5M, $2.75; 10M, $2.50. Order from ECONOMY NOVELTY CO., 239 W. 39th Street, New York City. DWELL-| (SOLUTION ) Al Jolson, Entertainment King. Who taught the whole wide world to sing Of “Mammies’”’ and “Sonny Boys’? ‘4nd humble people’s griefs and joys— Beheld, one day, the queen of queens (Demure and dainty, in her teens, And Irish as the shamrock) dance In filmy things! And in a trance, Took not a moment to decide That he must have her for his bride! Al popped the question! Ruby said “Okay!’? and so the two were wed! And now in Hollywood they dwell— Like newly-weds, and all is well! No one will want to miss the chance To see them in “Go Into Your Dance’’! Page Thirteen