Go Into Your Dance (Warner Bros.) (1935)

© Features From Chi comes the tale of a nabe house that cashed in on a kiddie dance revue. For the publicity, dancing school in locality provided kids and rou Kid Dance Rewues Are Still Clicking tines. Of course, parents and other kin turned out. Chips from one show paid entire day’s operating costs. This stunt should tie in with nationwide amateur craze. —Using the WARNER Trailer?— Twelve foot banners on both sides of trolleys running through Canton Ohio, suburbs were used by “Doc” Elliott, Warner Bros. manager of the AIlhambra, to boost “BORDERTOWN.” They read: “Take This Car to See ‘BORDERTOWN’ with Paul Muni and Bette Davis.” Cars do 40-mile trip, passing through several smaller towns. Tieup with car company meant several Annie Oakleys for road officials —and no more. Elliott Ballied In Town’s Suburbs —‘In Caliente’ Is Coming— Lamm Comments On Courtesy Julius Lamm, skipper of the Uptown, Cleveland, in a letter, opines that a manager should be friendly with his patrons—but within limits. He writes: “My | experience has been that a smile and friendly nod is sufficient recognition. Especially I refrain from asking, ‘How did you like the picture?’ This invites criticism, which might be overheard . . . Of course, if someone says, voluntarily, ‘Great show, I liked it very much’ —I will say, ‘Thank you—glad you were pleased,’ or something of the sort, but do not invite further conversation . . . If someone remarks, ‘Terrible show—no good.’ I merely say in a friendly way, ‘I’m terribly sorry, but it’s difficult to please everyone, you know. Hope you'll like the next program better’ . .. If someone insists upon engaging me in conversation, I excuse myself as quickly as possible, offering some excuse.” How about a little controversy on this one, dear readers? —What’s Your Gag?— Looks as if Ben Rosenberg of Boston’s Fenway has hit a nice one, according to Epes Sargent in Variety. Ben caught fresh mailing list through a trailer. Personal letters sent to fan club sign-uppers accepting them as members. Plan calls for arrangement for letters direct from stars to members, screen celeb photos free and weekly news on future attractions. Ben also asked for members’ birthdays not telling °em why. Gag is for them to receive pair of dukes on annual stork day. Response will probably reach 5,000 soon. Fenway is a nabe house and that may interest you smaller theatres. Rosenberg Runs Own Fan Club —Play Vitaphone Shorts— Windisch Plants Novel Radio Gag This fellow, Irv. Windisch, N. Y. Strand Theatre _ publicity maestro, is constantly surprising blase New Yorkers with his showmanship. His latest went over so big it even had his mother-inlaw rootin’ for him. On “Gold Diggers,” he tied-up with one of the local radio stations to broadcast comments of first nighters. Want to know how he got the free time? Well, it’s violating a confidence but it’s too good to keep. Irv. merely sold the station idea of looking for new announcer, to be chosen from ranks of amateurs. And, of course, an informal, unprepared spiel was the best way to test the young hopefuls. ; 8 YOUR NEWSPAPER ADS are included in the special coated section of this press book for your convenience. 2B Page Eighteen Popular. Newspaper Feature And (Contest This feature is still going strong. However, if you fellows are looking for something new, here’s how to use it in contest form: Mortice copy from “Freak Facts” mat and insert contest copy, listed below. Ill look right set in 10 pt. Bodoni Bold. Contestants fill in missing letters to complete two line poems—first ten answers nabbing passes. Order Mat No. 17—20c. FREAK FACS... . ASOUT HLM FAVORITES fs “THE SINGING FOOL’ EARNED MORE MONEY THAN a ANY MOVIE EVER PRODUCED $12000,000/ HIS LATEST PICTURE iS “GO INTO ae ma YOUR DANCE” z; x 4 eS ~ a ~ 4, # GLENDA SO OFTEN SEEN IN CRIME AND ‘HORROR’ PICTURES, NEVER 2 READS 3 MYSTERY NOVELS. as HELEN M RGAN FAMOUS SONGSTRESS WAS BORN ONAFARM NEAR DANVILLE, ILL. 4. AND WON A MILK-MAID CONTEST AT THE AGE OF 15/ FARRELL L. (CONTEST QUESTIONS ) Al Jolson’s g-ft for s-ng and scrap, Put t----G pr----s on the ma-. Ruby Keeler: Her d----g so charm-d AI, He p----d her for his li-e long P"e Glenda Farrell s-me y--rs ago, Pl---d Eva in a t--t “T-m” Helen Morgan, who is co-try b--n, Likes m--k and posies, n---t and --rn. (ANSWERS ) AL Jolson’s gift for song and scrap, Put talking pictures on the map. Ruby Keeler: Her dancing so charmed Al, He picked her for his life-long pal. Glenda Farrell, some years ago, Played Eva in a tent “Tom” show. Helen Morgan, who is country born, Likes milk and posies, night and morn. Variety of Novelties DOORKNOB HANGER DANCE PROGRAM Four page folder, cover illustrated above. Opens to 10dance program, with ad copy on back page. Size, 3” x 5”. Prices: $5 per M; 10 M, $4 per M. NAPKINS Imprinted napkins for tyingup with restaurants, luncheonettes and ice cream parlors. Prices: 1M, $3.50; 5M, $3.00 per M; 10M, $2.75 per M. THEATRE [1M PRINT] Hang ’em on doorknobs or auto handles. Printed in colored ink or colored stock, they measure 5” 3x 9”, Prices: 1M, $6; 5M—$5.50 per M; 1OM—$5 per M. 239 West 39th Street DANCE BOOKLET HOW TO TAP DANCE By Ruby Keeler Four page booklet, 6” x 8”, cover illustrated above. Opens up to spread of Keeler illustrating beginners’ tap routine. Back page reserved for theatre ad and playdates. Can be used in conjunction with running of newspaper strip, or independently as throwaways. Dancing schools and dance halls will appreciate ’em, and might even come in and share the cost of this novelty. Prices: $4 per M; 10M, $3.50 per M. Prices include theatre name and playdates Order directly from ECONOMY NOVELTY CO. New York City