God's Country and the Woman (Warner Bros.) (1937)

GOD’S COUNTRY ann roe WOMAN EXPLOITATION COMPLETE EXPLOITATION SET BOOK'S POPULARITY SUGGESTS MANY STUNT POSSIBILITIES With the big A. L. Burt Co. book tie-up as a starter, you ought to be able to go overboard on this angle of film. First look at page 6 to see what’s being done to help sell your show, and then look below and see what you can do to help: DISPLAYS & CO-OP ADS Naturally you'll want to tie up with local dealers, making cer| tain that they're giving you as much as is possible in the way | of window and counter displays. And it’s quite likely that | they'll go for a co-op ad, especially if you tempt them with a book display in lobby. GIANT BOOK BALLY lf store will tie up on getting up a giant book cover, you'll find it has plenty of uses. Cover can be used in store window or displayed in your lobby. In addition, it can easily be mounted on your truck for an inexpensive street bally. BOOK CRITICS PLUG Book reviewers will want to see picture to see how it compares with the novel. Since they’re sure to be favorably impressed, it might be a good idea to invite them down to a special screening. They’ll probably give you a plug in their columns, which can be blown up for lobby and store windows. DISTRIBUTE BOOKMARKS Libraries and book stores should be glad to give out book marks plugging the film. So don’t overlook this inexpensive way of telling folks about your film. FOR THE YOUNGSTERS If you've got any “in” with the school authorities, try this: See if English teachers will allow their students to see film and write review, which is accepted as a regular book review. Maybe you can make a contest out of it, promoting prizes. TWO 1-MINUTE RADIO PLUGS FOREST FIRE STORY Contact local organizations that are interested in the prevention of forest fires, and get them to sponsor a contest with you. Ducats for the best forest fire story, with all entries to be handed in at the box office or at the offices of the organization working with you. You'll find that the Fire Marshall, Boy Scouts, C.C.C. camps, and the schools will co-operate. MK OPENING DAY BALLY Dress one of your men in skiing clothes, with a pair of skis or snow-shoes slung over his shoulder. He parades the streets of the town, wearing a sign of his back that says, “I’m heading for ‘God’s Country and the Woman’.”’ K WINTER SPORTS BALLY Tie up with any kind of winter sport that goes on in your town. Ice-skating rink, for instance, would be a natural. You can organize an ‘‘after-skating”’ theatre party, or a combination benefit for some charity that should sell a flock of tickets. K LONE GIRL CONTEST Play up the “‘lone woman’”’ angle suggested by the title. You can do this with a contest for the best answers to the question: “If you were the only woman in ‘God’s Country,’ what qualities would you demand in the man you chose?”” Answers are handed in at the box office and ducats are awarded for five best answers. ANNOUNCER: At last it’s been found — the picture that every member of the family will want to see! It’s the new Warner Bros. Technicolor film, ‘““God’s Country and the Woman’’ which opens Wednesday at the Strand. It’s a red-blooded action story of life in the lumber camps of the North Woods, with a fine cast headed by George Brent, Beverly Roberts and Barton MacLane. Brent’s wooing of Beverly Roberts, the only woman in ‘God’s Country,’ provides enough love-interest to satisfy the most romance-hungry member of the family. A succession of dramatic scenes filmed in natural color that really look natural, coupled with the romance, and the inside story of two rival lumber camps combine to make a picture that is packed with: every kind of appeal. So get the family together and reserve next Wednesday night for a get-together at the Strand to see the all-color, all-star, film, ‘‘“God’s Country and the Woman. Page Four ANNOUNCER: Everybody finished dinner? Then get started for the Strand! They’ve got a picture there that you won’t want to miss — ‘‘God’s Country and the Woman,” the new Warner Bros. technicolor film. It’s a story of life in the lumber camps of the North Woods, with Beverly Roberts, George Brent and Barton MacLane in the leading roles. Packed with action and romance, the picture is filmed in natural color that makes the dramatic sequences just twice as thrilling. You'll see the felling of giant trees, thousands of logs rolling down the ice-jammed rivers, rebellion in the lumber camps, and you'll see George Brent making love to Beverly Roberts, the only woman in ‘God’s Country,’ desired of all men. Romance, action, and breath-taking pictorial beauty — it’s an unbeatable combination in entertainment value. It'll be at the Strand for three days, starting to-night, so be sure not to miss ‘‘God’s Country and the Woman.” PLAY UP THE COLOR You'll want to tell folks that this is the last word in excellence for a Technicolor production, so we’re suggesting the following ways of telling them: CAMERA SHOP PLUGS Stores selling film and cameras should be willing to give you a nice window display, using colored stills from your show, and plugging their own color film. Might also work a contest in conjunction with them, awarding a camera and maybe some ducats for the best color snapshots. COSMETIC STORE TIE-UP A cosmetic shop should be glad to give you a window display on the strength of your Technicolor show. The angle is, of course, that color has come to the fore more strongly than ever, and you supply them with stills of Beverly Roberts — in color. COLORING CONTESTS In paper or program, you can always interest the kids in coloring contests. So take one of your scene cuts, plant it and watch the youngsters’ contributions pour in.