God's Country and the Woman (Warner Bros.) (1937)

GOD’S COUNTRY ano tae WOMAN EXPLOITATION UP FOR ANY TYPE CAMPAIGN TRAVEL AGENCY STUNT Travel agencies will be interested in tieing up with you — since this is time for selling trips to winter sports resorts. Get them to give you a nice window display, using stills from show. Copy might read: “‘See ‘God’s Country and the Woman’ at the Strand, then go to God’s Country yourself.” K STAR HEAD BLOW-UPS To play up your title, and for your lobby, use a blow-up of George Brent and one of Beverly Roberts, side by side. Copy under Roberts’ picture reads: ‘‘She was the only woman in a man’s country.” Under Brent’s picture is copy reading: “He was the only man who could win her hand.” 4 LUCKY NUMBER GAG Work the lucky number stunt with the stores that sell sporting goods and outdoor apparel. Each customer buying more than one dollar’s worth of merchandise receives a number. Have the drawing at your theatre and the holder of the lucky number gets a cash prize or ducats. 4 SPORT SHOP DISPLAY Stores selling sporting goods and men’s and women’s shops selling sport clothes should be glad to give you window displays, using plenty of your stills. They'll be interested in taking co-op ads, and in sponsoring one of your contests, too. VITAPHONE SHORTS ‘HE WAS HER MAN” (Merrie Melodies Series in Technicolor). An ingenious satire on the tear-jerking tale of ‘Frankie and Johnny.’ (7 minutes—No. 2204) “VITAPHONE PICTORIAL REVUE No. 5” (Vitaphone Pictorial Revues Series). An interesting account of some recent developments in cosmetics, and also a demonstration of the latest swimming methods. (10 minutes—No. 2405) JOE and ASBESTOS in “A HORSE’S TALE”’ (Broadway Brevities Series). Ken Kling’s popular comic strip comes to life in this hilarious comedy. (20 minutes—No. 2019) *“PORKY IN THE NORTHWOODS” (Looney Tunes Cartoon Series). A howling burlesque on the films of the Northwest. (7 minutes—No. 2804) GEORGE HALL AND HOTEL TAFT ORCHESTRA (Melody Masters Series). A top notch radio aggregation that are sure to have your feet moving in double-quick time. (10 minutes—No. 2507) FIVE SIMPLE WAYS TO SELL PICTURE'S LUMBERING ANGLE LOG THEATRE FRONT Your theatre front can be your most effective bally, if you use it properly. Your painter can prepare a canvas cover for the whole front giving the facade the appearance of a log cabin as shown. Your banners will show up better against this background, and the whole thing will make the town sit up and take notice, at very little expense to you. ‘STORY OF LUMBER’ DISPLAY For a swell lobby display, order the Lumber series of stills. There are fifteen stills, complete with captions, and the set tells the whole story of lumber, from forest to factory. Mount these on some dark board and you’ve got an exhibit that people will want to look at. Contact the schools in your town, and if they’re receptive, make up some sets for them to exhibit in their libraries. Order the Lumber Series from Campaign Plan Editor, 321 W. 44th St. — Price $1.25. LUMBERJACK BALLY For an effective opening day street bally, dress two men as lumberjacks and send them out around town. They stop passersby, and in best back-woods fashion, say: ‘‘Can_ you tell us how to get to the Strand? We’re looking for ‘God’s Country and the Woman.’” Can hand out heralds after they get their answers. : TOY LOG HOUSE TIE-UP Tie up with department or toy store selling log construction sets for children. A fine window display can be made with sample constructed log cabins, stills from your show and boxed sets. Store may co-operate with you in running a contest for youngsters, for the best reproduction in logs of one of the houses in picture. Contest is, of course, a natural plug for you. Store should be willing to give a nice merchandise prize for the best construction job, and you can make a lobby display of the five best. BEST NAIL DRIVERS Bring in all the men and boys in town with a nail-driving contest in your lobby. Apparatus is simple — just a few boards, which you can promote from any lumber company, and a lot of nails and hammers, which local hardware store will be glad to give you. Give prizes to three or four fellows who drive nails all the. way in with the least blows. FREE 15-MINUTE RADIO SKETCH Twelve minutes of dramatic diaand end for your plug. A letter to logue that will interest all listenersthe Campaign Plan Editor, 321 W. in and make them want to see your 44th St., New York City, will bring picture, make up this radio sketch, you a mimeographed copy for each leaving three minutes at beginning member of the cast — at NO cost. Page Five