Going Highbrow (Warner Bros.) (1935)

© Publicity Strand to Show ‘Going Highbrow’ As Next Feature “Going Highbrow,’ a rollicking Warner Bros. comedy, which is scheduled as the feature attractionsat thera: theatre ON ape ala , is based on the hilarious play, “Social Pirates,” by Ralph Spence. There is an all ‘star comedy cast which includes Guy Kibbee, ZaSu Pitts, Edward Everett Horton, Ross Alexander, June Martel, Gordon Westcott and Judy Canova. Spence’s play was replete with amusing complications and _ ribtickling dialogue, which is said to have been transferred to the screen with even more laughs. The plot centers about a bucolic Kansas farmer who suddenly rises to riches through the stock market and his wife who immediately goes highbrow and wants to crash into New York’s Four Hundred. She rules her.husband, who is a simple, unassuming soul, engages a high powered press agent, who promises to introduce them to society through an impoverished aristocratic family, for a fee of $50,000. They adopt a waitress as a daughter in order to have a big coming out party. Although the picture is strictly comedy, romance enters the scene when the son of the impoverished aristocrat falls in love with the: pretty waitress. This winds up in a romantic as well as a most amusing and unusual eli max. Guy Kibbee has the role of the Kansas farmer who suddenly gets rich, but doesn’t know what to do with his money, while ZaSu Pitts plays the part of his socially ambitious wife. Edward Everett Horton is the bungling vublicity man, who gets everything mixed up. The romantic roles are played by Ross Alexander, scion of an aristocratic mother, and June Martel, the waitress. Both are from the Broadway stage, recently “going Hollywood” and to the screen in “Going Highbrow.” Gordon Westcott is the villain of the story, pretending to be the husband of the little waitress, although he had another wife. Judy Canova, of the famous Canova Family, known to all radio fans, and who recently appeared in the Warner Bros. film, “In Caliente,’ has her first real straight role in the picture. Special music and lyrics were written for the production by Louis Alter and John Scholl. Robert Florey directed from the screen play by Edward Kaufman and Sy Bartlett. Kibbee Friends Thought He Was Going ‘“‘Nertz”’ During the production of “Going MHighbrow,” the Warner Bros. picture now showing at the teacu a naboian theatre, Guy Kibbee, the star, was observed looking at the calendar on the wall every few minues. Then he would mutter: “Tt won’t be long now.” His fellow workers thought Guy was losing his mind until they discovered he was just itching to get a fishing rod in his hands and go after the elusive trout, the season being about to open. “Going Highbrow” is a _ rollicking comedy with an all-star east including, besides Kibbee, ZaSu Pitts, Edward Everett Horton, Ross Alexander, June Martel, Gordon Westcott and Judy Canova. The picture is based on Ralph Spence’s play, “Social Pirates,” and directed by Robert Florey from the sereen play by Edward Kaufman and Sy Bartlett... Music and lyrics are by Louis Alter and John Scholl. Stars Of Strand Hit Guy Kibbee, June Martel and ZaSu Pitts (left to right) in a scene from “Going Highbrow,” Laat Utes RM. caMRee Be Theatre on_____.-- Warner Bros. comedy coming to the Sarah aie, . Edw. Everett Horton is also in the cast. Mat No. 201—20c ‘Going Highbrow’ Gives Big Role To Judy Canova Judy Canova, the little hill billy entertainer of stage and radio fame, who came to Hollywood to appear in the musical “In Caliente,” played her first real screen play “part” in the Warner Bros. production “Going Highbrow,” now showing at the Rea ar ie oe a Theatre. It is that of “Annie,” a waitress in a cafe in which June Martel, playing the lead love interest, is also a waitress, and Guy Kibbee, plump comedian, is a millionaire customer. Miss Canova, with her sister and brothers, have a “song-spot” feature in the musical “In Caliente” in which she sings a hillbilly version of the “Lady in Red” and all four render a musical novelty. So outstanding was the work of Judy, distinctly an unusual comedienne, in that picture, that she was immediately contracted for further pictures and cast in “Going Highbrow.” The picture is a riotous comedy based on the play “Social Pirates,” by Ralph Spence. The cast includes Guy Kibbee, ZaSu Pitts, Edward Everett Horton, Ross Alexander, June Martel and Gordon Westcott. Robert Florey directed the production from the adaptation by Edward Kaufman and Sy Bartlett. Special music and lyrics were written by Louis Alter and John Scholl. Strand’s Star PORE RAR Edward Everett Horton provides his funniest characterization in “Going Highbrow,” new Warner Bros. comedy at the Strand in which he is co-featured with other favorite funny people, including Guy Kibbee and ZaSu Pitts. Mat No. 108—10c Kibbee Refuses $25 to Eat Sauerkraut Guy Kibbee, who has the leading role in the Warner Bros comedy, “Going Highbrow,’ which comes to the Theatre on ; once turned down an offer of $25 to eat a dish of sauerkraut, for which he has a particular aversion. “A few years ago in New York” Kibbee explains, “I was playing in ‘Torch Song.’ After the show a group of us went down to a little cafe for supper. All there was left on the menu was sauerkraut. “fT said I couldn’t eat it; and that was that. One of the boys said to me, ‘Guy, if you eat a dish of sauerkraut, Vl give you $25’. “T was tempted. I needed $25. I told the waitress to ‘bring on the sauerkraut. But when she put a steaming dish of it in front of me and I got the aroma, I pushed it away.” Film Debut of June Martel in ‘Going Highbrow’ June Martel, one of Hollywood’s latest screen finds, who makes her screen debut in Warner Bros. comedy, “Going Highbrow,” now showing at the sgh vet Theatre, arrived by the way of the Broadway route. She was seen in “The Perfumed Lady” and a screen test was arranged. A contract followed. Miss Martel was born in Chicago and graduated from the Lake View high school, where she evidenced her interest in writing and acting. Her first job was as a model for commercial artists, and her first public appearance was in a night club, where at the age of seventeen she won an audition contest for a singer. Broadway stage _ director, Harry Gribble, seeing Miss Martel in the night club, gave her a small role in a stage play. This: was followed by two _ other Broadway plays before Miss Martel’s success brought her to the attention of studio scouts. “Going Highbrow” is a hilarious comedy based on the play, “Social Pirates,” by Ralph Spence. Guy Kibbee heads the all star cast of comedians which ineludes ZaSu Pitts, Edward Everett Horton, Ross Alexander, Miss Martel, Gordon Westcott and Judy Canova. Special musie and lyries were written by Louis Alter and John Scholl. Robert Florey directed the picture from the screen play by Edward Kaufman and Sy Bartlett. Guy Kibbee Won Chance When Actor Got Drunk Star of “Going Highbrow” Says His First Ambition Was to Walk ee HAT was your earliest ambition’’ W The question recently was asked Guy Kibbee during the production of the Warner Bros. picture, ‘‘Going Highbrow,’’ which comes to the.......... theme OR Se... (eee Kibbee studied deeply for a few seconds, seratched his head thoughtfully, and replied: ‘My earliest ambition was to learn to walk!’’ The comedian added that, after babyhood, his ambition was to go fishing. “As a of fact,” he added, “that’s still my chief am matter bition in life.” Born 46 years ago in El Paso, Texas, Kibbee is five feet, ten inches tall, weighs 200 pounds, has gray eyes, and is utterly innocent of hair. He got his start in the show business 30 years ago, through alcoholism, he declares. “Yes, there’s no doubt that booze is often a curse,” says Kibbee. “But it’s never cursed me, because I don’t use it. It might be considered even a blessing in my ease. For when I was a kid property man with a stock company, the lead juvenile got terribly tight. “That was when I abandoned the ‘flats and drops’ for the footlights. I took his place, and. kept it—in a play called ‘The Conviet’s Daughter’.” Trouping through the _ tanktowns of the Corn-Belt, and enduring all the colorful vicissitudes of the one-night-standers, Kibbee finally landed on Broadway. There, after the usual ups and downs, he clicked in a big way. “The Torch Song” was his New York Hit ... and it brought him to Hollywood. Here, his first screen vehicle was with William Powell. And “The Torch Song” became his second cinema play. Shortly thereafter, he was signed on contract by Warner Bros. Beginning with such plays as “High Pressure,” “Taxi,” “The Crowd Roars” and “Fireman, Save My Child,” he has appeared in a whole string of successes. In recent months, before taking the principal part in “Going Highbrow,” he did such film plays as “Babbitt,” “While The Patient Slept” and “Mary Jane’s Pa.” “Going Highbrow” is a rollicking comedy with an all star cast including besides Kibbee, SaZu Pitts, Edward Everett Horton, Ross Alexander, June Martel, Gordon Westcott and Judy Canova. The picture is based on Ralph Spence’s play, “Social Pirates,” and directed by Robert Florey from the screen play by Edward Kaufman and Sy Bartlett. Music and lyrics are by Louis Alter and John Scholl. ZaSu Pitts Gets First Film Kiss So She Screams ZaSu Pitts, for the first time in her sereen career, was kissed before the camera! This breath-taking event occurred at the Warner Bros. studhandsome io. Ross Alexander, ZASU PITTS appearing in “Going Highbrow” icoming to the Theatre. Mat No. 105 —10c young juvenile, was the kisser. And it was all a surprise to ZaSu. The kiss wasn’t in the script of the Warner Bros. picture, ‘“Going Highbrow,”’ which comes to the Theatre The kiss was a frame-up, ar ranged by that inveterate “ribber” Robert Florey, director of the picture. Miss Pitts, who has the leading feminine comedy role, remarked to Florey and to Guy Kibbee, who plays opposite her, that she had always been a “kissless actress.” “ve never had a part,’ she remarked with characteristic ZaSuesque mournfulness, “in which I was kissed.” The next scene called for the various characters—Edward Everett Horton, Kibbee, Miss Pitts and young Alexander—to be very excitedly happy over a situation. This was Florey’s chance. He privately instructed Ross Alexander to kiss ZaSu. Alexander followed instructions. ZaSu Pitts was kissed for the first time. The picture is a riotous comedy based on the play “Social Pirates” by Ralph Spence. The sereen play is by Edward Kaufman and Sy Bartlett. Special music and lyrics were written by Louis Alter and John Scholl. Ross Alexander Has O.zy of Joy Riding in Clouds Ross Alexander, after finishing his work as juvenile lead in the Warner Bros. comedy, “Going Highbrow,” celebrated by getting out his monoplane and spending a day in joy-riding the clouds. “It was the first time I had been in the air for two months,” said Alexander. The studio issued orders against performers taking chances during the making of a picture. “When I was cast as the juvenile in ‘Going Highbrow,’ a sort of hunch also caused me to stay on the ground. Now, like a toper who has been deprived of his rum, I expect I shall have a regular orgy of aviation—it’s really like a novelty again.” In “Going Highbrow,” Alexander plays opposite June Martel, while Guy Kibbee, Edward Everett Horton, Gordon Westcott and ZaSu Pitts have the major comedy roles. The picture is a riotous comedy based on the play “Social Pirates,” by Ralph Spence. Robert Florey directed the production from the adaptation by Edward Kaufman and Sy Bartlett. Special musie and _ lyrics were written by Louis Alter and John Scholl. Guy Kibbee Jr. Is Both Plump and Bald as Pa Guy Kibbee, Jr. made a sudden entrance into the world while Kibbee, Sr. was working on the Warner Bros. picture, “Going Highbrow,” which comes to the ........ Theatre Hon Ga Maser. ' “Isn’t he plump?” exclaimed one nurse. “And isn’t he bald!” added another. Guy Kibbee, Sr., Warner Bros. comedy and character star, is both very plump and very bald. Page Five