Going Highbrow (Warner Bros.) (1935)

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bubue is © Publicity Fashion Tricks Bared In New Comedy Movie “Going Highbrow” Likely to Set New Styles in This Autumn’s Gowns A VARIETY of new and useful little fashion tricks will be revealed when ‘‘Going Highbrow, Bross picture, comes 16 The Theatre 2? new Warner re age nae Clee | cia , With a large number of gowns designed by Milo Anderson. Worn by June Martel, new screen find from the New York stage, and ZaSu Pitts, the picture wardrobe runs the well-known ‘‘gamut’’ from the comic to the dramatic, and from morning to formal evening wear. Miss Martel, petite, mahoganyhaired and brown-eyed, makes her social debut, for instance, in a picturesque gown of white satin with a glistening train of cellophane lace, designed in the new “streamline” ‘silhouette. Besides the lace, a distinct innovation, the gown is notable for its slashed front, which—here’s the trick—is held in place by weights sewed into the lining, so that the slit reveals neither more nor less than its wearer wishes! For smart street wear, the tiny neweomer has a suit of grey ribbed silk trimmed with a draped jabot of delft blue. This is matched by a muff of the same blue, trimmed with soft grey fur. SaZu Pitts, with one of the most comical roles in her extremely comical career, wears a varied wardrobe of gowns that have nothing tunny about ther. That’s due to the part—she plays a social climber intent upon making the 400—and it is the actress who is humorous, not the clothes. For a middle-age matron who needs a formal evening gown for dark blue “sweetheart” crepe trimmed with any oecasion, her wide, flowing scarves lined with silver lame, and further trimmed at the shoulders with large silver roses, would be a_ perfect example of conservative correctness. The actress also has a brown suit with belted jacket, for which the highlight is three yellow ecrysanthemums placed, not at the lapel in the old manner, but in a vertical row in the direct front, starting at the throat. This gives a new and dashing effect, according to the designer, Also in the cast of “Going Highbrow” which was directed by Robert Florey, are Guy Kibbee, Ross Alexander, Edward Everett Horton, and Gordon Westcott. The story is of a Kansas family, that got rich quick and the wife got social ambitions. The screen play is by Edward Kaufman and Sy Bartlett based on the play by Ralph Spence. Music and lyrics are by Louis Alter and John Scholl. ZaSu Pitts Clashes With Her Director On Jewels Comedienne in “Going Highbrow” Refuses Even To Wear a Ring ning jewelry ZaSu Pitts, featured player in Warner (Fine iow with her director over the question of don Bros. new comedy, ‘‘Going Highbrow,’’ which comes to the stirred up a real storm. iti Rl a el ae Me tienite One ya oon tee Robert Florey was the director with whom Miss Pitts tangled verbally, and it was only after the comedy star had offered to submit scientific proof that she suffers from a real “gem-phobia,” that the irate director cooled off. After the embryonic row was over, and Miss Pitts had won the right to go into the required scene without jewelry, she wanly made this comment: “Tm not temperamental, and my aversion to jewelry isn’t an act. The stuff just literally nauseates me. I can’t and won’t wear jewelry of any sort.” The clash began when the ‘Oh Dear, Oh My’ Always a favorite of comedy fans, ZaSu Pitts will be seen at the Strand on________ee ETD “Going Highbrow,” Warner Bros. new comedy in which she is co-featured with Guy Kibbee and Edward Everett Horton. Mat No. 101—10e Page Six property man, on Florey’s instructions, appeared with a brilliant tiara, sparkling ear-rings, bracelets, ete. He handed them — or started to do so — to Miss Pitts. She shrank back, horror in her eyes, and cried out: “Take those things away!” Several laughed. It looked like an act. But when Miss Pitts made it plain that she wasn’t joking, Director Florey grew impatient. “Look, ZaSu,” he said. “You’re supposed to be Mrs. Cora Upshaw, a social climber, and this seene is her grand reception where she’s trying to crash society. Even real social leaders would be wearing jewels; a woman like you’re supposed to be would be overdone with gems.” “Sorry,” said ZaSu. She did not smile. “I won’t wear any. T’ve never even worn a ring of any sort.” Florey looked incredulous, and slightly irritated. “You've been married,” he snapped. “You’ve worn a wedding ring.” “Pye been married twice,” snapped back ZaSu, “but nobody ever put a ring on my finger.” Then Miss Pitts explained that famous psychoanalysts have agreed that her fear of jewels is a genuine physical thing, and likely a fear engendered by prenatal influence. Miss Pitts, in the comedy, is supposed to be the socially ambitious wife of Guy Kibbee. Edward Everett Horton has a major comedy role, while Ross Alexander and June Martel are the leading juveniles. They're “Going Highbrow In the cast of “Going Highbrow,” popular new Warner Bros. comedy coming: to theirs ee ke theatre are Guy Kibbee, Edward Everett Horton and ZaSu Pitts. This is the first time this trio of favorite fun-makers have appeared together—and crowded performances are positive indication that they appear to good advantage. Mat No. 202—20c Grapefruit Refuses to Squirt Into Star’s Eye Any ordinary observer has noted that when a grapefruit gets into the squirting notion, it lands in the eye. But Director Robert Florey, : Warner “Going while filming’ the Bros. production, Highbrow,” Theatre on , found that | wanted a! grapefruit to squirt into the when they really eye of Edward Everett Horton, it wouldn’t take that Strangely enough, | direction. it was fairly simple to get the right squirt in rehearsal. But when the scene was being shot the juice shot in every other direction but Horton’s eye. He was finally successful, however, and another eyeful of citrus juice — and comedy — was added to the picture. = GU which comes to, It’s ‘Greif,’ Not ‘Grief’ For June Martel If your name happens to be “Greif” you are bound to have “erief” with it. That was Martel, who has the ingeune role in the what June Warner Bros. comedy, “Going Highbrow,” now showing at the Theatre, decided. People were always mis-spelling her name, which was really “Martha Irene Greif.” So, as long as she was “in the profession,” she decided to pick out a nice stage name. June Martel, selected because of its liquid euphony, was the pseudonym she finally chose. It was as June Martel that she was billed in a New York play, “The Perfumed Lady,’ from which she was picked for a_ successful screen test by Warner Bros. KIBEE Kibbee Waited 20 Yrs. To Pay Back $25 Debt Twenty years ago Guy Kibbee borrowed $25 from some friends in a road company. He just paid it back! “T just received a _ letter from them telling me where they were,” explained the famous comedian. “Believe me, they got a return letter right away, with a check in it. That twenty-five has always had me worried.” Westcott Claims He Hails from Dixie Gordon Westcott, who has the role of a villain in the Warner Bros. comedy, “Going High brow,” now showing at the...... Theatre, hails from Utah. “But,” he says, “I also come from Dixie,” for that’s what they call the Southern Utah town of St. George, semi-tropical in naBros. reared. ture, where the Warner player was born and Zasu Pitts Plays = Film Shoeless “Be yourself,” seems to be the favorite advice of Robert Florey, director of the Warner Bros. comedy, “Going Highbrow,” which scomeseco eine... en. Theatres on= se: 2 And in ZaSu Pitts, famous hand-wringing comedienne who is playing the leading feminine role in the picture, he has a trouper who believes in following that admonition. With the weather turned suddenly warm, Miss Pitts complained that her shoes were hurting her. “Take ’em off,” suggested Florey. Miss Pitts blinked a bit and looked aroundcsxThere were no visitors on the set. “Why not,” she smiled. Off came the offending shoes and, stocking-footed, in a series of closeups, Miss Pitts went through her part in real comfort. Featured currently in “Going Highbrow,” was born in El Paso,’ Texas pany at 16 _. later was given juvenile roles . _.. became ‘prop boy’ with a home town stock com promoted to romantic leads ... was fired when his toupee fell off during a love scene, causing an uproar _ that made him decide to be a comedian. . toured in stock for over 25 years before getting a part in “The Torch Singer” on Broadway . . ... but the movie studios hailed him to-Hollywood! Was born in Brooklyn. .. educated at Columbia University ... and at 20 joined the chorus of a Staten Island company doing Gilbert and Sullivan operas ... 13 successful years on the Broadway stage followed ... went Hollywood _ it took New York by storm years ago in the ‘silent’ days later managed and starred in his own, stock company on the Coast then talkies came and discovered him again! ZASU PITTS and to satisfy both aunts was christened Was born in Parsons, Kansas .. . with part of the names of each, Eliza and Susan... taken to California when very young ... caused such a furore in school theatricals that teachers persuaded her to try the movies Mary Pickford gave her a ‘bit’ in ‘The Little Princess’ and started her career . March’ proved her genius for tragedy . . . . her work in ‘Creed’ and ‘The Wedding has the first part in which she is kissed before the camera in ‘Going Highbrow.’ Mat No. 302—30c