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HOW TO WHIP UP: THE : KILLER-DILLERS
GOING PLACES SWING SESSION: Popular with radio stations is broadcasts featuring recordings of leading swing bands. Sell local station the idea of polling the jitterbugs to find the most popular swing band. Names of bands are not announced but identified as bands A, B, C, etc. Listeners send in their choice each day and by elimination two favorite bands battle it out on final day. Of course, Louis (Satchelmouth) Armstrong recordings from "Going Places" are featured.
STAGE JAM SESSION: Conduct a "Going Places" jam session for young amateur musicians with appropriate awards for winners. "Going Places” in the field of swing music is the idea behind it all. If your house has stage shows, a week's engagement could be the award. No stage shows? Well, then try to land an engagement for the winner or winners with some well-known local band.
BAND GOES PLACES: Get together a three or four piece swing band; set them up on a truck and let "em "swing out" the hit tunes from "Going Places." Truck stops at busy corners and girls pass out heralds to pedestrians.
SONG IDENTIFICATION CONTEST: Tunes from film are tops on the air. Have local station play recordings. First twenty-five sending in names of songs get guest tickets. Also—turn back to page 7 for an easy 3-day song contest.
AMATEUR HORN-TOOTING CONTEST with the cooperation of radio station should bring out a flock of swing-mad trumpeters. Let ‘em compete for prizes with town's best known band leaders acting as judges. Arrange for picture breaks in dailies.
GOING PLACES ON THE AIR: Station conducts search for most talented new personalities, the performer or team most likely to "Go Places on the radio." Winners are given sustaining program on the air. Runners-up are awarded quest tickets to see "Going Places" at your theatre.
GOING PLACES WITH SWING TALK: Swing has a language all its own which is very popular with the collegians. Below is a dictionary on swing language. Tie in as follows:
1. Reprint for giveaways at dances, school athletic games, front of schools etc. Include an ad or publicity cut to sell your showing.
2. Print special herald with your ad written entirely in swingtalk. Distribute among jitterbugs and offer guest tickets for best translations.
3. Arrange swing window tie-up with local music dealer. Exhibit features musical instruments used in the modern swing band. Cards identify each instrument with both real and swing names (see list below). Large display board carries scene stills and tie-in copy: "Learn the swing names of your favorite instrument before you see them in action at the hottest jam session of the year —
"Going Places” at the Strand Theatre.
A Accordion— pushbox Ain't comin’ on that tab—won't accept the proposition Alligator—swing fan or addict
Barrelhouse—free and easy
Beat—tired, lacking vitality
Beat to my chops—broke Boogie—woogie—heavy bass harmony Break it up—stop the show
Cat—musician in swing band-—or addict Chick—girl
Clambake-every man for himself Clarinet—licorice stick
Come again—do better than now doing Corny—old-fashioned Cornfed—legitimate musician Copasetic—everything's O.K.
D pete: high class Bigsit out—go to town linger—a killer-diller tl sharp suit Drums-—suit case or skins
E Early black—evening Early bright—morning Evil—in ill humor
Fall out—overcome with emotion
Fat, deep, and in the middle— in the groove
Focus—look Freeby—no charge
G Gate, satcehmouth—salutation Getoff man— improvisor
Got your boots on—know what it's all about
Guitar—belly fiddle Gutbucket—low-down music
H Have myself a ball—to enjoy oneself Hep cat—to be wise Hincty—conceited Hipchick—snooty girl Hot licks—improvised hot swing
I Icky—one who wrongly thinks he knows all Igg—to ignore one In the groove—perfect, the best
"I'm Going Places and Nothing Can Stop Me’
Jam—swing session Jitterbug—swing fan
Jive—swing talk, also, to make fun
Kill me—show me a good time Killer-diller—a thrill 5 Knock-me—give me something
L Lane—a male Legit—same as long hair Long hair—one who prefers classics Lilly whites—bed sheets
Mellow—felling fine Meter—a quarter
N Neigho pops—nothing doing Nix out—to eliminate te) Off the cob—corny Off-time jive—sorry excuse Out of this world—Lose oneself in swing
P Paperman—One who can't play without written music Pad—a bed Piano—music box Puttin’ you on—pulling your leg R Riding—in the groove Riff—hot lick Ride-man—same as get-off man Rock me—send me
Saxophone—foghorn Schmaltz—sweet music Send—arouse emotions Sharpies—dancers who like swing Solid—great, swell, etc.
Take it slow—be careful Takeoff—play a solo Trombone-slys horn, slush pump Truck—go somewhere Trumpet—horn
U Unhipped—not wise to the jive
V-8—a chick who spurns company Vibrophone—iron works
WwW Whipped up—beat, exhausted Woof hound—alligator high on swing