Going Wild (Warner Bros.) (1930)

a> aw if Lobby Decorations For your lobby use as many aeroplane appliances that you can get a hold of. Aeroplane wings, paraehutes, propellers, miniature models of aeroplanes and zeppelins and every other unit that will give your lobby a feeling that is in keeping with the airplane theme of the picture. Don’t forget to play up the comedy angle of “Going Wild” because you don’t want to impress the publie otherwise. Novel News paper Contest Here’s a peach of a newspaper contest that no livewire newspaper editor will fail to grab. WHO HAS THE WIDEST MOUTH IN TOWN? Can’t you just picture your newspaper full of open mouthed illustrations? This is not only a funny contest but it sells Joe Brown in “Going Wild” as no other. contest can. Offer prizes in both money and passes for the three largest mouths in town. In order to make this contest equal for tall and short people whose facial proportions are in keeping with the rest of their anatomy it might be necessary to judge the mouth’s expansion by the proportion of their face. However, this is only a minor detail that can be worked out with your editor. The main idea is what you have to sell and you will find this contest an easy selling proposition. | Campaign | | ae} wa of Toe E. « -Use it in your lobby, in ee and everywhere else. It is a symbol of good, fast fun that the public recognizes and follows. Police Signs and Auto Tags The following copy can be used as a large sign for police signal boxes and for tags to put on parked automobiles: STOP “GOING WILD” Speed limit on this street is fifteen miles an hour. STOP Cut out a large head of Joe E. Brown from the 24 sheet. If you have a loudspeaker attachment, put it behind the cut-out head and put the microphone in your office. At intervals of, say, three minutes make a short address over the system using the following copy: “Hello, Everybody! I’m here again in the fastest and funniest picture I have ever made. It’s called ‘GOING WILD,’ and Oh, Boy, I certainly go wild in this one. Who wouldn’t go wild with such beauties as Laura Lee and Ona Munson. Lawrence Gray, Walter Pidgeon Frank McHugh and many other of your favorites are in it, too. Don’t forget to see ‘GOING WILD’ when it comes to this theatre next The above illustration is a suggestion for a novel street display. String a wire from the opposite side of the street to your theatre and attach to it a dummy holding an umThe dummy should be dressed in an aviator’s costume. The title should be strung right across the wire as brella. indicated above. The wind eause plenty of attention. It might be well to attach a string to the wire and employ a boy to jerk it and make the dummy fly all over the place. movie goers. It gives y ASnarct ta tha a ‘mem to the fullest extent. Street Stunt Dress up a man in aviation overalls wearing the regulation flying helmet and parachute. On his back place a sign reading: “If you’re looking for a place to land drop in at the Strand and see Joe E. Brown in “GOING WILD.” Have the man parade in the busi est sections of the town distributing heralds or hand bills. Street Stunt | Send one of your ushers out to get a dozen automobile license numbers each day. Announce in the columns of newspapers and on the screen that you will flash twelve automobile licenses on your screen each day during the run of “Going Wild” and the persons owning the cars whose numbers are announced will be entitled to free tickets to see “Going Wild.” In announcing this stunt use the angle that the numbers selected each day are taken from automobiles that are not the ones that are “Going Wild” through the streets of your town: that the owners represent the type of careful-driving citizens who respect the traffic laws of your town and you are compensating as many as you can by letting them see one of the funniest pictures of the season. A stunt of this nature has certain civic significance and should find space in the columns of your newspapers. A NOVEL, CROWD-GETTING STREET STUNT PLAY UP APPEAL TO CHILDREN “Going Wild’? has a special appeal to the younger 4 anu unat Joe _ ‘the cast of stars. It might be well to stage a speciai lildren’s matinee or a Saturday morning performance just to get the kiddies. Here’s a picture> thai wiii satisfy ANAGRAMS What They Are:— “Anagrams” is a highly amusing game, a great interest-getter, with a strong appeal to the masses. Participants are given a word and a letter of the alphabet which, mixed together will form an entirely new word. As an incentive the definition of the new word is given. How To Use Them:— Place them with your local newspaper. They make an excellent contest and a great circulation builder. The office. W hat They'll Do For You:— Get you unlimited publicity. Put you in solid with your paper. Give Used as a program feature you will get a powerful reader interest as well as a By offering one ticket you an extensive mailing list. larger list. only to a winner, making it valid only on your specified date (your weakest day), the winner will undoubtedly have a friend accompany him; thus will blow the dummy and by offering say, fifty passes, you boost your weakest performances. ANAGRAMS A First National Service 1. Mia “i” with “edits” and get an expression meaning puts in order. 2. Mia “s” with “measloo? -~* ‘ chance to write conv a word Brow é ~~ VV nul ey vege 4. Mix “g” with “robin” and get a word meaning excessively tiresome. Miz “g” with “mansion” and get feeble or inarticulate sounds of distress. Flying Field Tie-Up ANSWERS Arrange to get a cracked up aeroplane from one of your flying fields. Mount it on a truck with a banner 1. TIDIES of the star’s name, title of the picPs SEAMLESS ture, your theatre and play date and have it parade through the busiest 3. TINWARE sections of the town, stopping oc4 BORING casionally for the driver to distribute a handful of heralds. MOANINGS CATCHLINES He didn’t know whether he was going up or down, but he did know he was going wild—See JOE E. BROWN. yt The talkie’s greatest comedian in the greatest talking comedy. A zooming riot of airplane thrills with Joe. E. Brown. Two miles a minute—ten laughs a minute—a thrill a second. A dead pan—a dead stick—and an audience nearly dead from laughter — see — If you love to laugh you'll laugh at love in “GOING WILD.” The thrill of an airplane race—the roar of motors drowned out by gales of laughter. A wallop in every flicker, a roar in every reel—See Joe E. Brown in “Going Wild.” A rip-roaring comedy of racing planes—with Joe E. Brown all up in the air! : What a cast! What a show! What a riot of laughter! — -Shops. ‘ean sit on a seat in front of a glass answers will be mailed to your box|. Curtiss-Photomaton Tie-Up The CurtissWright Aer ~e Company has invented a that is on display in all Phot. With this machine a person enclosed, miniature aeroplane and work the controls that make aeroplane take off, tailspin, loop and land. The controls are exactly the These machines are used in flying schools and ground schools. First National Pictures arranged a tie-up with the the same as any regular plane. Curtiss-Wright Photomaton people on “The Dawn Patrol,” in which these machines were to be lent to exhibitors playing that picture. This tie-up holds good on “Going Wild.” If there is a Photomaton store in your territory get in touch with the manager immediately and arrange to have one of these machines put in, your lobby as it is an attraction that will draw the crow” It will be necessary, however, t t the Curtiss and Photomaton _ properly and give prominence to the Ae title, cast and playdate of your y ture. Novel Marquee Stunt Rig up an aeroplane of beaver | board about five feet long three feet : wide. Attach a large electrie “* sa Uq@uella. ture. The six-sheet posu ing Wild” is a “natural”? for tn purpose. With a poster of this n ture available, the cost of r ~this airplane is minimized. the six sheet now, and stz stunt going. Novelty In the newspapers and on your screen advertise that you will release a quantity of balloons from a certain building at a certain hour. State in your announcements that some of the balloons will contain passes to see the picture. All balloons should be imprinted with copy concerning the feature. It might be a good idea to tie up with a newspaper to support the stunt. You can then tie up with a prominent department store and use their premises to start the balloons. This will draw a tremendous crowd benefitting the department store which will -" ceive plenty of credit in t: papers with which you are » ‘e Gas Record Cards Line up gas stations for distribution of gasoline record ecards for motorists who stop for gas. Cards will carry the following copy: Is your machine “GOING WILD” With your gas consumption? Record your gas purchases on this card. For a real big supply of laughs see Joe E. Brown in “GOING WILD” with Ona Munson Laura Lee, Lawrence Grey, Walter Pidgeon Get the gas stations to display ban ners on the attraction and your thea. tre name and play date.