Going Wild (Warner Bros.) (1930)

ign Begins Here and Now! JOE E. BROWN SCORES SIGNALLY IN THE HILARIOUS “GOING WILD” FEATURED AT THE aa Munson, Laura Lee, Frank McHugh In Aviation Smash Comedy Share Laurels With First National Laugh-Provoker OO 8 Ie Ow, £0. ee Oe (Prepared review featuring the cast above the story.) A riot of fast-moving fun is ‘‘Going Wild,’’ the First National and Vitaphone feature which opened yesterday at the Theatre. The picture stars Joe E. Brown, the talking secreen’s most popular comedian, and the result is that there is scarcely a quiet minute in the house. ‘‘Going Wild”’ is an even funnier picture than Brown’s two previous pictures, ‘‘Hold Everything’’ and ‘‘Top Speed,’’ which set attendance records everywhere in the country and established Brown on the top rung of comedy. “Going Wild” is a farce built around an airplane race. Brown is a newspaper reporter, broke and out of a job, who is enroute to Florida with a companion, Lawrence Gray. Brown, because of similar initials, is mistaken for the author of a famous book on aviation, and the whole town is at the station to greet him. As may be imagined, Brown takes *+ very big, the only fly in the oint t being that he is eventually chal jed to a race by a real pilot . Walter Pidgeon) and because of a erush on a girl, Laura Lee, he is unable to back out. One of the funniest sequences in the picture is that in which Brown teaches himself how to fly in a hotel bedroom—if you want to know ho to do it, see the picture. 3 Frank McHugh as usual turns in a splendid performance as the drunken proprietor of the hotel. Ona Munson in the leading romantic role is not only beautiful, but has one of the best voices that have come to the screen, Lawrence Gray makes a very effective hero and a good foil for Brown. Satyusa tx Wharally intorat STAC CR Gc vxce ‘Sh will _« une audience alternately gasping at the thrills and going into gales of laughter at Brown’s antics in the sky. ™here is some very daring flying and irprise finish which is a distinct silty. The picture was directed by -rilliam A. Seiter, and is from Humphrey Pearson’s original story. McCarty, Scenarist, is One of the Cleverest Furnished Many of Best Gags Used in Joe E. Brown Film (Advance; dope on McCarty) Henry McCarty, who collaborated with Humphrey Pearson on_ the scenario and dialogue of “Going Wild,” which comes to the Theatre on ., 18 known as one of the cleverest comedy construc‘tors in Hollywood. He has handled practically every of making comedies on _ the n—which, after all, is the busi“ness_ of making fifty million people laugh*at a picture. Pearson wrote the original story of “Going Wild,” and then he and Mce _ Carty wrote the dialogue and scenario. Many of the funniest “gags” of this picture, which is admittedly Joe E. Brown’s funniest starring production, were furnished by McCarty. “Going Wild” is an aviation comedy with a Florida locale. It was directed by William A. Seiter, who has been responsible for more successes in the past two years than any other director of talking pictures. In this First National and Vitaphone cast are included Frank McHugh, Ona Munson, Walter Pidgeon, Lawrence Gray, Laura Lee, and many others. Hard Boiled May May Boley is known as one of the most hard-boiled actresses in pictures. She specializes in these roles, and looks the part. She ap: pears in a comedy role in “Going Wild,” now at the RED HOT STUFF Champagne may be the acme of perfection in beverages for some people, but not for Joe E. Brown. Brown was a youth in an acrobatic troupe at the time of the San Francisco fire. He and a companion followed the dynamiters around. When a store was to be wrecked the people were given permission to take whatever they wanted out of it. Brown and his friend took some champagne and caviar from a delicatessen. They had never tasted either before, and it was not long before the firemen had to turn their hoses on the heads of the two youths. Brown has never wanted to taste champagne or caviar since. Brown’s starring comedy, “Going Wild,” is now showing at the Theatre. Pining For Pretty Penthouse Laura Lee, while she was a reigning comedienne on the New York stage, had one of the finest penthouses on a skyscraper rooftop that could be found in the city. Her principal grief in coming to Hollywood was that she had to give it up. She pined for it so much that, after living with her mother in an apartment for a couple of months she leased a house high in the Hollywood hills, where the lights of the city of Los Angeles are At night she can almost imagine she is back in her penthouse, she exShe is now appearing at the in “Going Wild.” spread for miles at her feet. plains! A Feast of “Joe E” Joy * He’s an aero-naughty land-lubber who goes up in the air over a girl ... and comes down _headoverheels in love! Cut No 16 Cut 60¢ Mat 15c¢ a \ qn W hizzy Whirls — Dizzy Girls. The It?s. Good. Last Laugh! To 294 Lines Done Up BROWN “A -First __National & Vitaphone Hit with Lawrence GRAY Ona MUNSON Walter PIDGEON THEATRE NAME Funny Pan or Not, Joe’s Don Juan (Interesting. note about Joe Brown for advance or current publication. ) How Joe E. Brown, he of the funny “pan” and wide mouth does it, nobody knows, but he always turns out to be a “great lover” on the screen. He will be seen in “Going Wild” at the Theatre beginning cere , and, as usual, he “gets his girl.” Brown is one of the few comedians in whom any romantic interest centers. He was a romantic success in “On With The Show,” “Hold Everything,” and “Top Speed.” Believe it or not, he gets more than a thousand fan letters a month which may be classed as “mushy.” The only case in which he didn’t get his. girl, cinematically speaking, was in “Sally.” “Going Wild’ is hailed as_ his greatest comedy to date. Included in the cast are Walter Pidgeon, Lawrence Gray, Ona Munson, Laura Lee, Frank McHugh, and many others. William A. Seiter directed. Please! Send copies of your campaign on “Going Wild” can pass it on to your brother exhibitors. to us so we First National Pictures, Inc. Publicity Department 321 West 44th St. New York City Becomes Air-minded Lawrence Gray, who plays Joe E. Brown’s pal in “Going Wild,” the hilarious aviation comedy which comes to the had never been up in an airplane until he was cast for his role in this picture. Then he flew aplenty. As a result he has become an aviation enthusiast, and intends to take ‘inj Romantic Lover Title Doesn’t Please Walter Pidgeon Was First Acclaimed As Light Comedy Player and Tenor (Biographical data on Walter Pidgeon for advance or current publication.) Walter Pidgeon objects to being called a “romantic sereen lover.” Pidgeon, who plays an important role in “Going Wild,’ the hilarious Joe E. Brown starring comedy which comes to the Theatre on » has proved a_ sensation’ in talking pictures, and some of the more sentimental woman writers have tried to dub him “the screen’s most romantic lover.” Pidgeon objects to it strenuously. Pidgeon is essentially a manly man, and his principal success on the stage was in light comedy rather than in romantic roles, He is a war veteran, having gone to France with the Canadian army. He was seriously wounded, and lay in a hospital nearly a year. When he was declared ineapacitated, he joined Elsie Janis on her theatrical tour of the A.E.F., having previously taken part in amateur theatricals in school. He returned to America with no notion of becoming an actor. He had inherited some money, married, and/ had entered the brokerage business His wife died when a baby daughte. was born, Then a business depression caused him to lose most of his money when the «. xkerage house crashed. On tr of it “e a reerrrer a i cast abouv iv living, and recalle@ uv... had asked him to get in touch w.. her. He wrote her, and she immediately wired him to join her show. He remained wi: her show for several years, and became famous for his fine singing voice. He entered pictures in 1925, playing various important roles, but it was the advent of talkies which took him to the top. He is fond of outdoor sports, especially golf and yachting. He doesn’t drink although he is one of Hollywood’s best hosts. And he doesn’t like to be called a “romantic lover.” A CLASSIC Some time ago when Joe E. Brown, star of “Going Wild” now at the Theatre, was negotiating with a picture company for a contract, the negotiations continued over some weeks. Brown’s patience was about exhausted when he was called for another conference one day. “By the way,” asked the producer jovially, “how did you happen to get such a big mouth?” “IT got it arguing with producers about salary, and I don’t want to stretch it any further,” Brown replied as he reached for his hat. He refused to discuss the contract with that concern again, but the reply lessons and become a pilot himself.{ became a Hollywood classic. 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