Going Wild (Warner Bros.) (1930)

Get That Trailer On Your Screen If You Want To Sell This Picture To The Limit! You Must Land At The STRAND for the hit of the town LAWRENCE GRAY ONA MUNSON WALTER PIDGEON LAURA LEE FRANK McHUGH He goes up in a gale of romance and comes down in storm of laughs! He’s a man after your own heart — and he’ll get it! A FIRST NATIONAL & . VITAPHONE PICTURE Cut Nor Cut 20c Mat 5c 135 Lines Special Cameras Used Super-speed cameras were used in shooting the air sequences of pice Wild,” at the >>... 2. 22: This was necessary because very fast planes were used, and the cameramen had to keep their lenses trained on planes going sometimes at speeds of 175 miles per hour. Calisthenic Lessons Great Aid To Grace Laura Lee Says (This feature might find space on a physical culture page. Try it with your movie editor first) Having been a dancer since childhood, Laura Lee, who plays an im portant featured role in “Going Wild,” comme-to theo... Theatre=Next=—2 eo 8 is an ardent ad voeate of any method which promotes grace and an attractive carriage. “Tf you would dance more gracefully and walk more attractively, include a few balancing exercises among your daily dozen,” declares Miss Lee. “If you find a partner who will do them with you and make a few bets to add interest you will get enjoyment out of them as well as perfected equilibrium. “T find this a good method to follow: Extend arms out to the side on a level with the shoulders. Stand on the right foot and hold. the left up high. See how many times you ean bend the right knee without losing your balance. Bend as low as possible. Repeat the same exercise standing on the left foot and holding up the right. “Assume the same position, standing on one foot turning the body to the right and left as far as you ean without losing your balance. Very low-heeled shoes will be a help. Inhale slowly long deep breaths while in action and exhale as soon as you return to fundamental position. “Now make a chalk line about arm’s length from where you are standing and place a handkerchief on that line. Stand on one foot, thrust the other leg out behind fairly straight and reach forward picking up the handkerchief, returning to the original nosition without los — t part of HUMES Mhoms...one foot, _. the opposite knee and hold it tight high up as close to the body as possible while you are rising up and down on the toes. Repeat the same exercise the same number of times for each side.” The proof of these rules as a means of obtaining a graceful carriage and posture can be seen when Laura Lee appears in “Going Wild” when it opens at the Theatre next Others in the cast are Joe BE. Brown, Walter Pidgeon, Ona Munson and Lawrence Gray. William A. Seiter directed. Three Cheers For One The pet aversion of Ona Munson, who plays the romantic lead in the hilarious Joe E. Brown comedy, “Going=Wald,?-now-at the 6 sc. Theatre is the telephone. She be lieves people waste far too much of their time and energy telephoning uselessly, or answering useless telephone ealls. wan: of hilarity. Good To The Last Laugh! —and that’s saying a mouthful! Cut No 10 Cut 40¢ Mat roc 104 Lines THEATRE NAME mammoth mouthed merrymaker zooming to new heights Lawrence RAY Ona MUNSON Laura Lee make the joy complete. Reporters Play Big | Tomorrow Part in Today’s Movies Joe E. Brown in “Going Wild” Adds New Newspaper Role (Advance general reader) Newspapermen seem to be popular characters on the screen these days. In his latest comedy, “Going Wild,” Joe E. Brown plays the role of a “boomer” newspaperman who, with his pal, played by Lawrence Gray, is arriving broke in Florida, looking for work, Imagine what a pleasant surprise was in store for him—or for any newspaperman in such straits—to be mistaken for a famous author whose latest sensation, a book on aviation. caused a welcoming band to be awaiting him at the station. Frank McHugh, who plays the role of a hotel proprietor in “Going Wild,” which comes to the ........ ‘Theatre: next-== = 3 <-: » recently enacted a highly comic role as a newspaperman in “Bright Lights,” while Johnny Arthur burlesqued a newspaperman in “The Bad “Man.” A number of other pictures and plays featuring newspaper life have recently been produced, and have caught on in popular fancy. These include “The Racket,” “The Front Page” and “Gentlemen of the Press.” Lord Explains New Cinema Technique “Going Wild” Supervisor Tells Of Development Methods of Treatment of Talkies (Highlights of production. Technique by Robert Lord, production supervisor of First National Pictures.) __The © tion is now making itself felt in the preparation of scenarios for talking ! He’s An Aero Wild days, women. flies. -Naughty Boy! wild nights, : They go up in the air over this amorous aviator. He fondles. wild He He falls! He’s got them all OING WIL with JOE E. BROWN LAWRENCE GRAY Ona Munson, Walter Pidgeon, Laura Lee, Frank McHugh. A First National & Vitaphone Hit pictures, according to Robert Lord, ts S who supervised the making of “Goime Wilds? now at theses sisson : Theatre, for First National Pictures. A new form entirely is being evolved for screen writing, Lord says. “When talking pictures first came scenario writers were at a loss how to adapt stage technique, while stage writers didn’t know anything about the screen. The result was that many stage plays were filmed as closely as possible like the stage versions. This of course resulted in lack of movement. People stood still and made speeches. In other cases attempts were made to write dialogue to what were obviously silent scenarios, written especially with the purpose of getting over ideas in pantomime. “A majority of the great stage plays were written to fit personalities. They were definitely written for certain stars. This was true of such plays as ‘Disraeli,’ ‘Kismet,’ ‘Mister Antonio,’ ‘The Music Master,’ and scores of others. : “Today we are doing the same thing in pictures. In writing screen originals, such as ‘Going Wild,’ the dialogue is written especially to fit the characters, such as Joe E. Brown, Ona Munson, Walter Pidgeon, Laura Lee, Lawrence Gray, Frank McHugh, and others who are to appear in it. “In this way the most is made out of the scenes, the personalities, and the lines. It is possible to take a given scene in a plot, and play it in a dozen different ways, with different lines, to suit any one of a half a dozen actors. “This is especially true of comedy, where we have such a distinct type as Joe E. Brown. “Anybody who knows Brown knows that he would say certain things in certain ways—make a certain type of remark. The same is true of Frank McHugh and Laura Lee. “Fence a plot is now prepared and the lines written for the exact people who are to play in the picture. The result is a tremendous heightening of the comedy.” “Going Wild” is hailed as Brown’s funniest starring picture to date, even | exceeding the laugh-making results of “Top Speed.” Brown plays the role of an unwilling aviator. Cut No. 5 Cut 4oc Mat roc 210 Lines Joe’s Wildcats Joe EH. Brown, who for a time was in professional baseball with the New York Yankees and St. Paul, of the American Association, is still a rabid fan. He recently sponsored a semi-pro team at San Fernando, Calif., buying them suits and regularly paying the expenses. They are known as “Joe E. Brown’s Wildcats,” the comedian spends practically every Sunday during the summer raising the Brown voice in the rooting section. ai Dancing Hara Work _ Anybody who believes that the grace and perfection of a dancer is something natural will quickly be corrected by Ona Munson, who is one of the most accomplished dancers on the stage or in pictures. She is now appearing in “Going Wild” at the Theatre. “Every week day that I was in New York, and that was for some years, I took a dancing lesson,” she says. “This included my vacation times. It is the only way to keep your dancing up to top notch.” Good To The Last Laugh! Good ?--He’s PERFECT! You'll go wild, simply wild over Prince ia 8 GOING WILD JOE E. BROWN — LAWRENCE GRAY Ona Munson, Walter Pidgeon, Laura Lee The Fun Begins OmMmoOorrow : Warner Bros. at Mierroro.ita Cut No 4 Cut goc Mat roc 120 Lines Page Nine