Gold Diggers of 1933 (Warner Bros.) (1933)

EASY TO PLANT SILHOUETTE CONTEST EXPLOITATION SILHOUETTE CONTEST, CHANCE TO PLUG PICTURE’S ALL STAR CAST A chance to plug the big cast in “Gold Diggers” is offered in a novel, intriguing newspaper contest. Six of the prominent players in the cast have been selected for this contest, one to run each day. It’s loaded with simple, down-to-earth reader interest with each day’s star giving further impetus to the contest. Best publicity results will be obtained by timing the contest announcement to break a week before you open, with the final day co-incident with your opening. Due to the fact that the six heads combined do not take much space, you may be able to sell your newspaper on the idea of running the entire | series aS a one day contest. Another good way to plant this contest is to have each silhouette printed on a different page in the newspaper with a suitable story to explain that the silhouettes are scattered through the paper—offering prizes to the correct solutions on the entire set. For your information only, we are giving you the correct answers to the silhouettes. 1.—Ginger Rogers. 2.—Dick Powell. 3.—Aline MaeMahon. 4.—Ruby Keeler. 5.—Warren Willaim. 6.—Joan Blondell. (ist Day Publicity Story) How Well Do You Know Your Movie Stars’ Silhouettes? Win Guest Tickets to “Gold Diggers of 1933” in Novel Six Day Contest Starting Today T’S loads of fun folks, ever-so-easy and a great chance for some grand prizes and an opportunity to see ‘‘Gold Diggers of 1933’’ as a guest of the . sib aw ERke ae ae Theatre when it opens there nextci.. 8.00.2 Here’s the idea: Beginning today and for the next five days, the Times will publish a different silhouette of one of the many stars in “Gold Diggers of 1933,” the new Warner Bros. musical hit. All that one need do to enter the contest is clip the silhouette appearing each day, tell what Hollywood star it represents, save it until the entiré’series of Six is completed and mail them to the Times’ “Gold Diggers’ Silhouette Editor.” No other detail of any kind is necessary, entries will be judged solely on the basis of correct indentification and neatness. Twenty-five pairs of guest tickets to “Gold Diggers of 1933” will reward the 25 winners. The Silhouette Contest, sponsored Dynex: Times; rand) shes. cl: Theatre, is open to all Times’ readers exclusive of employees of the contest sponsors. All silhouettes must bekins: the marley ai ons I (2nd Day Publicity Story) Times’ Readers Trying for Tickets to *‘Gold Diggers’”’ Interesting 6 Day Contest Shows Silhouettes of Stars in Super Musical Picture of 1933 HE Hollywood silhouette artist who has been making his rounds on the ‘‘Gold Diggers of 1933’’ sets at Warner Bros. studios,has made some very interesting silhouettes of six of the stars and the Times has received copies of them. Yesterday the Times showed you the first one. Have you been able to identify who it is? Well, here’s another one to test your memory of one of today’s most popular movie stars. Let us give you a little tip: this young fellow made a big hit in ‘‘42nd Street?’ Warner Bros. sensational musical hit recently shown in this city. And you’ll see him again in ‘‘Gold Diggers of 1933’’ singing many of the new song hits. All you have to do is to elip the silhouettes after the entire set of six have appeared in the Times and send them all together with the names of the stars you believe they belong to, to the Silhouette Contest Editor of the Times, no later than (Set date). Solutions will be judged solely on the basis of correct identifications of each star and neatness of presentation of the entire set. Twenty-five pairs of tickets will be offered to see ‘‘Gold Diggers of 1933’? which opens at the) Strand. Theatre! next .):...0....200..002: for the first 25 correct solutions. Page Thirty-sia (3rd Day Publicity Story) Can You Pick Today’s Star Whose Silhouette Is Shown? 25 Guest Tickets for “Gold Diggers of 1933” for Correct Answers in Times’ 6 Day Contest DENTIFYING the ‘“‘Gold Diggers of 1933’’ star silhouettes which are appearing daily in the Times has been a popular past-time with everybody in Scranton. Some say, ‘‘It’s lots of fun, even if it isn’t so easy.’’ So get right in line with the others and test your memory to identify your favorite stars. Art for Remainder of Contest NOTE TO EXHIBITOR: In order to sustain the interest during the remaining days of the contest until the prize winners are = announced, continue to run a publicity story daily along the lines of the three publicity stories prepared for your use. The illustrations are available at your local exchange There are three more silhouettes still to be printed. Watch for them daily in the Times. And in ease you have missed our opening announcement we repeat that this contest is sponsored by the Strand Theatre where ‘‘Gold Diggers of 1933’? is due to open its engagement starting The silhouettes are of six of the many stars in ‘‘Gold Diggers of 1933.’’? The Strand Theatre through the Times will present a pair of guest tickets to see the new sensational musical picture produced by Warner Bros., who made the sensational ““42nd Street,’’ to the 25 first persons sending the correct identifications to the entire set of six silhouettes printed daily in the Times. It is not too late to start. Get your back copies of the Times today and continue daily until the end of the contest. All solutions must be sent to the ‘‘Silhouette Contest Editor,’’ no later than (date). Cut No.55 Cut50ce Mat 25e . lv