Gold Diggers of 1933 (Warner Bros.) (1933)

EXPLOITATION : SCENIC FLOAT FOR ( Loo SSSSSSSSSSSSSSS SEG An attractive street ballyhoo that will effectively sell “GOLD DIGGERS OF 1933” is sketched above. It can easily be constructed by your sign shop. All you need is the services of a flat-bed truck to carry the display. The display is clearly illustrated above. Give this float plenty of brilliant color and decoration in order to get the biggest flash. Have a group of the prettiest girls in your town dressed as modern Gold Diggers with gold picks and shovels, scooping up gold coins, the gold covered chocolate piece, or asked to do likewise with ten other people and so on. for such a letter: Hello Pal: Man what news for you! I’m passing it on to you. Two hundred beautiful girls are coming to town direct from Hollywood. They’re known as the “Gold Diggers -of 1933.” The songs they sing and the dances they do will set your heart beating faster and faster. But you’ll have to see them for yourself in “Gold Diggers of 1933” COMLTIE SOOM CO! ich! iecaaelonn es pia. nae Theatre. I’m expecting to see you in a day or two and will arrange to go and see this great picture with you. It’s no secret, so tell everybody by passing ten copies of this let ter on to ten friends. It will bring good luck to you! A pal of yours. I just got this letter and STREET BALLYHOO other novelties to be distributed on the streets (deseribed elsewhere in this section). Liven up this ballyhoo with music from “GOLD DIGGERS OF 1933” played on a turn-table and broadcast thru amplifying horns. Use the Brunswick exploitation record which sells the music as well as the stars in the picture. Or place a tom-thumb piano on the truck and have some talented girl play and sing the songs from the picture. Send this ballyhoo out to all parts o your city, visiting the baseball parks, fair | grounds, schools and other public places. CHAIN LETTER IDEA GOOD STUNT The chain letter idea can be worked into an interesting teaser stunt in advance of your opening. Have every member of your personnel send out at least ten copies of the letter to ten different friends who in turn are Here is suggested copy Fine Teaser Card ._ A grand little teaser gag cashing on the publicity be given gold hoarders, and tieing in directly with the picture, can be effectively worked. Make up cards, the size of a calling card with the following copy and have them distributed throughout the entire town. ‘GOLD DIGGERS OF 1933’ Are Coming To Town... 200 of them... NOVEL LOBBY PEEP SHOW for SURE FIRE ATTENTION GETTER! Here’s a corking idea for a | lobby peep show, which will at tract attention and get people to talk about it, and of course your show. The accompanying sketch explains the construction of the simple device needed. As a person steps upon the small platform and bends over to look at the display which consists of stills showing Joan Blondell, Ginger Rogers, Ruby Keeler and the gorgeous chorus girls in tights, together with your playdate announcement, they will read the line, “What Is Your Reaction to ‘Gold Diggers of 1933.” As they lean forward to read this and to see the display, they will naturally cause pressure upon a concealed water bottle containing colored water, which will rise is the glass tube. Naturally the heavier the person, the higher will rise the colored water in the tube. Set this peep show in a corner of your lobby so as not to have the. crowd obstruct your other displays. CONTACT RADIO STATIONS AND BAND LEADERS FOR LOCAL PLUGS on every program. Your personal contact will do a lot of good and will serve to get across an extra plug for you for Old Diggers 01 yo0. All the leading broadcasting staprehestras have been sup tior” | ? plie wy yi the ‘¢Gold Diggers’’ song hits which are the most popular tunes on the air. Check with your local radio stations,orchestra leaders and dance halls to be sure they play these tunes If your local situations have not been covered get in touch with the Remick Co. representative nearest your city or the Remick Co. home office in New York. Ed Fay. Alert Providence Show TWO SETS OF TEASER ENVELOPES TO INTRIGUE MEN AND WOMEN This is an interesting teaser stunt that should get them talking about your show days in advance of playdate. Use the following throwaways (which can be made up at a minimum cost by any of your local primters) to be distributed by your ushers and doorman several days prior to the picture’s opening. Print small-sized envelopes and ealling cards that read as follows: On the envelopes: | FOR MEN ONLY! | On the card (placed inside) : Pll be at the Strand Theatre for one week beginning TORE eee ea REL, Can I make a date with you?— One of the “GOLD DIGGERS OF 1933.” (On back of card): “GOLD DIGGERS OF 1933” with Warren William — Joan Blondell — Ruby Keeler — Dick Powell — Aline MacMahon — Guy Kibbee — Ginger Rogers — and the 200 hundred most beautiful girls in the world! STRAND THEATRE Print a set for the women. (On the envelope) : | FOR WOMEN ONLY! | On the card (placed inside) : WARNING! Be sure to accompany your boy friend, husband or sweetheart everywhere he goes during the week of.........0..00.00..0..00ccccceccccceecceeee ees The “GOLD DIGGERS OF 1933” are coming to town! (On back of card, use same copy you used for men.) miere only, or every day for the run of the show. To heighten interest your usher can flash a card periodically showing the number of patrons who have purchased tickets that day and the number remaining for the lucky admission. Free Admission To 1933rd Patrons Announce that a free admission will be given to the 1933rd person who steps up to the box-office for a ticket. This can be either done for your pre The above, is a reproduction of a smart showman’s idea used to great effect for “42nd Street.” Ed. Fay well known Providence exhibitor, had a special lobby frame made up of 50 stills from the production. This frame was first used at the Majestic Theatre in Providence and then brought down to the Fay theatre when “42nd Street” moved over. mamn.Passes Along Fine Lobby Tip The frame had strip lights on top and bottom and a gold background. “Gold Diggers of 1933” has so many diversified stills available, that we strongly recommend you make up a similar lobby frame for your engagement of “Gold Diggers.” Page Thirty-seven