Gold Diggers of 1933 (Warner Bros.) (1933)

EXPLOITATION 2 COLOR BLOW-UP At Your Local Exchange WARNER BROS. SURPASS THE GLORIES OF “42nq STREET” WITH Bigger stars—more gorgeous girls— more song hits — more lavish spectacle. Of course you'll see it! With WARREN WILLIAM ¢ ALINE MacMAHON RUBY KEELER « JOAN BLONDELL GINGER ROGERS ¢ DICK POWELL GUY KIBBEE and Many Others Directed by MERVYN LEROY This Ad ran in the July issues of 12 leading fan magazines reaching more than 15,312,856 people. A special enlargement, 44 by 64 in two colors, has been made available for your use. Use it as an advance frame with a date line and currently with your run. At your exchange for only 50 cents each! Take advantage! Page Forty-two Balloon Flying Contest for Kids A good stunt to use that will draw keen interest from the kiddies is embodied in a ballooning or kite flying contest. Set a certain time when the balloons and kites will be released in front of your theatre. Each one to carry a small picture of one of the stars in “GOLD DIGGERS OF 1933” and a self-addressed and stamped envelope to the youngster who launches the balloon, with a message requesting the finder to mail the location where the balloon or kite was found. Offer a number of free tickets to a special kiddies’ matinee for the balloons or kites found at the farthest points away from the theatre. Good Gag Sure to Attract Attention A good gag to plant in your newspaper is to give out the information that your theatre will offer Ruby Keeler’s weight in gold for her personal appearance on the opening night of “GOLD DIGGERS OF 1933.” Add the information that special permission will be obtained from the U.S. Government to obtain the gold, which will be returned to the treasury by Miss Keeler. It’s a safe gag because Miss Keeler of course will not accept the offer. However it will start people figuring how much money Ruby Keeler’s weight would amount to. It’s a timely topic since news of the government’s campaign against goid hoarding is carried daily in the newspapers. Announce’ Keeler’s weight as being 11744 pounds in your story. Reporter Column, A Logical One Besides making an interesting topic for general discussion, and earn for your theatre a lot of word-ofmouth advertising, the inquiring reporter idea for “GOLD DIGGERS OF 1933” is exceptionally appropriate. If your local newspaper already is using this daily feature, it will be easy for you to plant this question. However, every newspaper knows the value of such a column and will gladly use one. The cooperating newspaper assigns a reporter who asks people on the street their opinion of the following questions: “ARE ALL SHOW GIRLS GOLD DIGGERS?” “MY MOST INTERESTING EXPERIENCE WITH A GOLD DIGGER.” The following day the newspaper prints the five best answers, exactly as they were given to the inquiring reporter. If possible use small photos of the people whose opinions are published. Be sure the introductory paragraph in the Inquiring Reporter Column gives full credit to your theatre, the picture, playdate and announcement about the free tickets that have been awarded to each person whose answer is published. Window Displays of Gold Articles A perfectly logical and at the same time effective tie-up would gold window displays. Jewelers of course, should be solicited. Department store and other dealers in wearing apparel, should be sold on the idea of making up winodw displays featuring gold cloth, gowns, shoes, hats, scarfs, etc. These together with stills from the picture and eatchlines, would uwunquestionably attract wide attention. Dress Usherettes In Gold Costumes To make your showing more impressive outfit some of your usherettes in gilt painted overalls, others in gold tights. You might give a light, gilt pick or shovel to each one to be carried for part of the evening. This stunt can also be used in advance of your playdate.