Gold Diggers of 1933 (Warner Bros.) (1933)

LOBBY GIANT SET PIECE MAKES SPLENDID LOBBY DISPLAY One of the most attractive lobpy displavs avpr conceived is the @u.0Kr, ae ae by & treet ctivoti. set piece available on this picture. The three girls in the display have been photographically enlarged to life size. The background display has been beautifully designed with a graduating four color scheme. A special cutout-letter title in the upper left hand corner in gold, red and white makes “GOLD DIGGERS OF 1933” stand out like a house afire. The base of , this display like the indivicual ‘ts carries ont the 7 ty-aetive onlarvem footlight efiect. Facilities for wiring are also included in this set piece with the light connections planted under each figure. The girls have been beautifully colored and when the light strikes them they appear to be actual figures. Get this display in your lobby in | advance of the playdate and keep it there until you have completed your run of the picture. Because or \ jit» realistic e< J. and sma “design, }it will attract much attention to your showing of “Gold Diggers of | 1933,” Remarkably low priced at $21.00 each, f.o:b. N-Y. Order direct from: AMERICAN DISPLAY CO. 475 10th Avenue New York, N. Y. SILHOUETTE GIRL DISPLAY. The cover design on this merchandising plan lends itself to a clever lobby display which can be used well in advance of your open ing of “GOLD DIGGERS OF 1933.” Set up on a platform, a number of life-sized cutouts of the girls scantily dressed and run a transparent curtain or shade down to reach a littie above the knee line. Illuminate the entire display from the back, giving a silhouette effect to the upper part Page Forty-six of the cutouts covered by the curtain. The outline of the body lines of the girls will intrigue the onlookers and a sign spotted in the right place wil help to put over the effectiveness of the display. Here is suggested copy: Are You Watching? .... 200 Of The Most Beautiful Chorus Girls In The World Will Soon Be Seen In “GOLD DIGGERS PACKED WITH TEASER LURE ARE YOU WATCHING? WE'LL BE SEEING YOU HERE IN "GOLD DIGGERS OF 1933" OF 1933” Strand. Each day as the time grows nearer to your opening date raise the curtain a little higher with a large sign changed daily reading: “15 MORE DAYS!” “14 MORE DAYS!” and so on until a few days before your opening day. Then you can disclose all the girls .and re-arrange the display spotting the cutouts in every part of your lobby. To The Coming 24 INCH CUTOUTS OF STANDEES, GRAND FOR WINDOW DISPLAYS Black and White, .85¢ each, f.o.b. New York. The photos of the 8 girls used in the LIFE SIZE STANDEE DISPLAYS are also available in a 24 inch size to enable you to get these colorful displays in store windows and on counters. These can | be used for corking displays in large vacant store windows. They will be invaluable in working out your displays with merchants with whom | you have effected tie-ups. The price | on these photographic enlargements, mounted and easel backed are as follows: Handsomely colored, $1.10 each, f.o.b. New York. Order them by number (See num bered illustrations above). Order direct from AMERICAN DISPLAY CO. 475 10th Avenue New York, N. Y. Surround These Punch Dialogue Lines With Stills in Lobby Here ig a number of punch dialogue lines from “Gold Diggers of 1933” which can be used to good advantage in a special lobby display containing many stills showing the spectacle scenes, stars and groups of girls in the picture. JOAN BLONDELL: I'll get out of bed when you can tell me of a better place to starve to death. * * * GINGER ROGERS: Watch yourself in the clinches, baby. Remember that’s my dress. ALINE MAC MAHON: Me—the hottest showgirl on Broadway—fry ing an egg—and the last one, at that. * * * & JOAN BLONDELL: You have faith, Barney has hope, and we all need charity. * * * * NED SPARKS: Sure we’re happy. Pull up a coffin and lie down with the rest of us. ‘i x * % ¥% ; WARREN WILLIAM: You—my brother—marry a cheap little show girl! ALINE MAC MAHON: He’s not going to call me a parasite and get away with it! Say, what is a parasite? ALINE MACMAHON: And after all these years. I start getting sentimental—the hardest-boiled dame on the dirty white way! JYAN BLONDELL: 30 we're all guld diggers and parasites, are we? Well, he doesn’t know the half of it! ALINE MAC MAHON: One more look at him with those boudoir eyes and I’ll break your leg! Patron’s Comments Broadeast From Lobby, A Terrific Draw The lobby broadcasting stunt used during the run of ‘‘49nd Street’? at Warner Bros. Hollywood Theatre is a sure fire bet for ‘‘GOLD DIGGERS OF 1933.”’ The idea was to get the patrons to broadeast their comments after seeing the picture. It turned out to be a popular | lobby attraction, getting much favorable comment in the newspapers and from the radio audience as a clever stunt. To plant the idea carry a short announcement on your screen and in your lobby, explaining that everybody is invited to broadcast their comments on ‘‘GOLD DIGGERS OF 1933’’ over the radio from the lobby of the theatre. Have several aides on hand to induce the patrons to say a few words about the picture. Once you get them near you, you can carry on a personal conversation by a cordial greeting and feeding them questions which are bound to be answered favorably. Be sure to get the newspaper people and dramatic editors | to have their say; and don’t overlook any other important personage or society women. Arrange with your local radio station to carry the feature. Have the radio announcer or better yet, you—yourself earry a small microphone—the portable type that could be earried around or placed on your coat lapel. In this manner the announcer’s greetings and introductions followed by the patrons’ comments are carried on as a personal conversation. Between the patrons’ comments you can repeat plugs for the picture, mentioning the stars, the magnificent production numbers, the gorgeous girls and the song hits. Ask the people who are listening in to phone the theatre or the radio station to let you know how the program is being received. If possible offer to acknowledge their messages over the radio. Once you get the ball rolling and by-standers see that others are broadeasting, it will be easy to get more people to follow. You will find that patrons will actually come to see the picture in order to be able to say something over the radio.