Gold Diggers of 1935 (Warner Bros.) (1935)

EXPLOITATION & Easy Angles For No-Cost Coverage SPECIAL TEASER SLIDE Your artist, or even you yourself, could make up a special slide to be shown with every show, well in advance of playdate. To be printed on the style of the old ‘‘Baby crying outside”’ slides. The copy: SPECIAL NOTICE to Mr. William R. Jones who was left without a shirt in 1933... Those gals are back again in “GOLD DIGGERS OF 1935.” (Hold everything this time, Jonesy! ) Same copy might be used in notices in ‘Personal’ columns of newspapers ... Just for a laugh. WINDOWS OF ‘GOLD DIGGER’ GOWNS FROM YEARS PAST Cooperating women’s shop might arrange window displays of ‘‘Gold Diggers of 1890—1910 and 1935’’—if you suggest the idea. gowns of the various periods, with card attached explaining the period that gown was used. Included is the gown of the present day gals—with plenty of plug for the fact that it’s the type of gown worn by ‘‘Gold Diggers of 1935.’’ Don’t forget to provide ’em with stills from the picture. This idea should go for cooperating store’s newspaper ads or any other merchant’s use. They display PAST SPECTACLE STILLS FOR LOBBY EXHIBIT If there are any stills from previous musicals around, get ’em out of hock for this. them as in illustration with copy under each. Display can be called ‘‘The Musical Hall of Fame.’’ A good idea would be to have ‘‘Gold Digger’’ stills at the end with copy ‘‘ You thought that these pictures were great! Wait until you see ‘‘Gold Diggers of 1935.’’ PICTURE-OF-THE-MONTH. Since this has been picked as the Picture of the Month, why not use the same campaign as on “Bordertown” or “Sweet Music.” There’s plenty that can be done with the idea, and if you're interested, ask for a “Bordertown” pressbook at your exchange. You'll find the entire campaign outlined. Arrange FREE RADIO RECORD Electrical transcriptions have already been sent to over 300 radio stations. The music, orchestras, actual scenes from the sound track — it’s all on this 12 minute record (3 minutes allowed for theatre announce ments). If your station hasn't already received one, send to Campaign Plan Editor, Warner Bros., 321 West 44th St., N.Y.C. You'll get one by return mail, — if there are any left in the house. LOBBY DISPLAY OF FUNNY GOLD DIGGER ACCESSORIES If you’re interested in plugging the comedy angle of the film—and who isn’t—make a lobby display under the heading, ‘‘TOOLS USED BY ‘GOLD DIGGERS OF 1935’.’? Among the ludicrous articles to assemble under this class are— CHISELS — with line ‘‘These are what the ‘Gold Diggers’ use to chisel their boy friends.”’ TELESCOPE—vwith line ‘‘This is what a ‘Gold Digger’ uses to spot a sucker a mile off.’’ COMPASS—with line ‘This is what ‘Gold Diggers’ use to guide them to the nearest night club.’’ LOLLY POPS—with line ‘‘These are used by ‘Gold Diggers’ to test their suckers.’’ —you’ve a lobby display. 15 MINUTE RADIO SKETCH 12 minutes of the songs and comedy of the film plus 3 minutes for theatre announcement. Mimeographed copies for each member of the cast are available free of charge. Write to Campaign Plan Editor, Warner Bros., 321 West 44th Street, N. Y. C. You’ve got the idea now! Add a few more and . -whieh-should_ get laughs! _ sa PRESENTING...101 ‘GOLD DIGGERS"! Is There One Here From Your Home Town ? ARKANSAS Paris: 33a ic sce sont Ula Love CALIFORNIA Beverly Hills.......... Bobbie Beall, Diana Mack Glendale................ Ruth Eddings Hollywood............ Peggy Carroll, Victoria Vinton, Jacqueline La Rue (Jackie Saunders) Pluma Noison, Gloria Faythe Modesto.............. Melba Snowden Oakland................ Mildred Rehn Los Angeles....June Kleinberger, Fern Barry, Genee Boutell, Virginia Grey, Alta Mae Smith, Eleanore Williams. Pasadena.................. June Ketron San Diego............ Janet Fletcher, Madge Frazer San Francisco........ Grace Davies, Miriam Marlin (Lauritzen) San Jose................ Renee Border Santa Monica........ Evelyne Eager Maywood.......... Lorene Faulkner COLORADO Denver... oc Ruth Moody Peggy Graves Ordway.................. Avis St. John DISTRICT OF COLUMBIA Washington.............. Elinor Troy (Edmonston ) FLORIDA GEORGIA Atlanta.............. Virginia Dabney ILLINOIS Chicago.............. Marjean Roach, Ethelreda Leopold, Martha Merril(Baum), Amo Ingrahm, Louise Seidel. Oak: Park. 5.3... Bee Coleman Page Four — Check through this list now — to see which members of the “Gold Diggers of 1935” chorus claim your town as ‘home.’ Here’s what you can do to get some extra space in the news section: Stories and pictures of girl and family. Invite her family as guests of honor for some performance. Notify her clubs, societies, ete, for theatre parties. Contact her class mates for a class reunion at your theatre. Take photos of all the foregoing. Advance photos of the girls have already appeared in papers all over the country. In many cases, the pictures landed in news section. Check list for stills you want. They’re available at 10c each, from the Editor, Campaign Plan, 321 W. 44th St., N.Y.C. INDIANA Cee 3 cus a Virginia George IOWA Hawkeye................ Clarice Sherry KANSAS Atchinson............ Eleanor Bayley LOUISIANA New Orleans......Georgia Spence, Rosemary Grimes Ruston.............. Aileen Covington MAINE Augusta.......... Blanche McDonald MASSACHUSETTS Boston............ Dorothy O’Connell Belmont........ Eleanor Lovegreen Brightong-3..ca. Mary Daly MICHIGAN Eansing: 5.7... 63... Vivian Wilson MINNESOTA Minneapolis.......... Naomi Judge, Geraine Greer South Minneapolis...... Diane Rae (Nygord) Oh Pamies 2. c2 Betty Mclvar (Betty Burn) MISSOURI Kansas City.......... Mildred Clare (Frizelle), Vivian Foster. St. Louis.....:.-.. Eleanor Peterson, Marie Marks (Latourette). Trenton. = Mildred Dixon MISSISSIPPI Gulfport... Lois Lindsey (Sophie Schmidt) NEBRASKA Oupalta oo. 5c. Mary Cassidy, Ruth Jennings NEVADA Me A oo Maryon Duval NEW JERSEY Atlantic City............ Mary Nascha Jersey City.............. June Rohlfs West Orange......Beatrice Powers NEW YORK New York City........ Avis Adaire, De Don Blunier, Jean Connors, Emily La Rue (Biondo lilo) Joan Ray, Jeanne Connors. OHIO Akron............ Ada Ford (Mason) Columbus.................. June Glory Cleveland............ Margaret Angel, Miriam Hillman (Rautijoki). Cincinatti............ Dorothy Sander Mansfield.................. Pat Farnum Toledo.c..: as ec Connie Kraus OKLAHOMA Fairview... Anez Cecil Nicoma Park...... Patricia Harper OREGON Portland............ Martha Manning (Bergstrom), Caryl Lincoln, Margaret Bannister, Belle Richard, Margarite Dowell. Salentei. 0 c.5 Beatrice Coleman PENNSYLVANIA Pittsburgh.................. Rosa Lane TEXAS Austine.22.o0 2. Murial Gordon Dallas.) = Patsy Bellamy, Ruth Ellis, Virginia Bouldin. San Angelo........ Katharine Mauk San Antonio.......... Bee Stephens, Ann Seale St. Joseph............ Miriam Bellah W aces. Rosalie Roy, Lucyle Keeling i VIRGINIA Smithfield.............. Diana Hunter WASHINGTON Bremerton............ Louise Larabee Seattle.s1i Sse Cecil Arden, Lilyan Turner WISCONSIN De Pues Dayne Jensen