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EXPLOITATION
Buick Tells The World About Your Show!
The Buick Motor Car Company has tied up with Warner Bros. in one of the most extensive cooperative advertising campaigns we've offered to date. Below, you see the opening blast. Combined with this, special display material has been prepared to turn the country-wide campaign to YOUR local advantage. Buick dealers will cooperate. We urge your special attention to this arrangement; a PERMANENT tie-up with Buick will pay you—and pay you well!!
WHEN BETTER AUTOMOBILES ARE BU CK WILL BULLE THEM
The ad above breaks in Vogue on March 15; it will also appear in every ‘class’ publication including Fortune, Time, New Yorker, Literary Digest, Harper’s Bazaar and Spur.
On the right is the 2-color doublespread in the Satevepost of February 23. Note the endorsement credit for this show. And you're going to see many more ads like this!
A Lecal Set-Up As Big As The National One!
When your playdate is set, it’s your cue to make a quick trip to your local Buick dealer.
Scenes From WARNER BROS.’
“GOLD DIGGERS OF 1935”
The manufacturer has already provided him with:—
l. The big tie-up window poster at the left.
2. The window card at the right, for your credit and imprint.
3. Instructions to work with you on further local tie-ups.
Dealer is counting on your stills for window display. That shouldn't make you mad; those stills and the imprint card at right provide a pretty neat break.
STILLS. 4
In addition, dealer will cooperate within reason on special cooperative stunts or ballys. We suggest you work out local possibilities for parades of new model Buicks to welcome “The New ‘Gold Diggers,” floats, cars with P. A. amplifiers and
: $ : | eae gals with pick-and-shovel. Naturally, theatre and : GOLD Buick both get credit on signs.
Buick plays its part in this magnificent Warner Bros. production, starring DICK POWELL, GLORIA STUART, ALICE BRADY, ADOLPHE MENJOU and Hundreds of Girls.
| NOW PLAYING AT pe
iT HE A
' TIE-UP SUGGESTIONS
GIANT WINDOW POSTER We eee eee ae on
supplied gratis to Buick dealers. It’s sity haves oe Buick Hesups and
el ced gd prveided es your would appreciate reports of successWINDOW DISPLAY CARD imprint. An effective centerpiece for ful Buick tie-ups effected in your with adequate space provided for cenbig window display or for your lobby. town on “Gold Diggers of 1935.” tering a display of 8x10 stills and Extras available through Buick Send them to Campaign Plan Editor, prominent imprint and dates. Also agencies for your special displays. 321 West 44th St., New York City. available at Buick dealers. The more
I?ll look swell surrounded by stills. stills—the merrier the display!
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