Gold Diggers of 1935 (Warner Bros.) (1935)

EXPLOITATION ssa tnd » National Advertisers Join In! Mojud HMosiery==-Big Again! The same thoroughness which made the “Dames,” “Flirtation Walk,” and “Sweet Music” tie-ups so successful, gives you another can’‘t-miss Mojud tie-up. A complete line of accessory material, complete cooperation of the manufacturers, and a country-wide coverage ... What could be sweeter for the Tired and Busy Exhib? 11” x 14”, 2-color poster, for your credit And == 2 more newspaper ad mats, each 2 col.x 130 lines, and each different! 300 reprints of mats for package inserts and mailing. Additional reprints at $2.50 per M. Jumbo telegrams from Glenda Farrell for use in windows. Lux Soap In 30 key cities, manufacturers of Lux Toilet Soap will release a special advertising campaign, day-and-date with first-runs. If you're on the list below, contact your Lux representative for additional tie-up angles: Albany Atlanta Boston Brooklyn Buffalo Charlotte Cincinnati Chicago Cleveland Dallas Denver Detroit Des Moines Indianapolis Hollywood Kansas City, Mo. Los Angeles New York City Memphis Milwaukee Minneapolis Oklahoma City Omaha Philadelphia Pittsburgh Richmond St. Louis San Francisco Salt Lake City Seattle Washington, D. C. If you want to print up posters tying in “Gold Diggers” and Lux, inform local representatives of your decision, and they will take care _of complete distribution of the poster. Here’s a list of the reps: H. A. LUDLAM, Div. Mgr. E. W. SARGENT H. L. DAVIS 222 North Bank Drive 450 Seventh Ave. Chicago, Ill. nen ee F. B. PIGEON R. F. WODILL 215 Market St. 12 South 12th St. San Francisco, Cal. Philadelphia, Pa. H. A. MATCHNER L. H. D. MACLEOD 918 Grant Bldg. Book Bldg. ii Pittsburgh, Pa. Detroit, Mich. W. R. KROH H. A. CHAMBERLAIN 210 West 8th St. Bona Allen Bldg. Atlanta, Ga. Kansas City, Mo. Cc. P. FOWLER 316-18 Denham Bldg. Denver, Colo. My Oy fp ne flane 14” x 22” poster, easel-backed Permanent Wave Manufacturers of Duart Permanent Wave equipment and products have supplied all their outlets with 3-color window streamers, measuring 8” x 20’. It features an illustration of Gloria Stuart. and substantial credit to picture title. All dealers have been supplied with these streamers. See your local hairdressers, (“‘beautician,’ to you!), find out whether they handle Duart products, and, if they do, work out some display with them. Masonite Presdwood Masonite Presdwood is a composition board product. It was used in the “Lullaby of Broadway” ensemble number, and is being featured on that account in a full-page ad in FORTUNE Magazine. If anyone in your town is a Presdwood dealer, you may be able to talk him into putting up your front on a coop basis. The compo-board will work out in fine shape as deco. Other displays might also be arranged; we're thinking of a miniature “Lullaby” set. Newspaper mat; I col. x 127 lines Your Contact: MOCK, JUDSON, VOEHRINGER CO. 3620—33rd St., Long Island City, N. Y. Dick Powell Shirts Another co-op set-up with a complete _accessory campaign! This shirt is sold to 10,000 dealers and, in the past, has proven highly successful both to dealers and to exhibitors. Material supplied directly to dealer by manufacturer: 1. Easel-backed window displays in three sizes. All done in natural colors. Special counter and window display material. Colored price cards. Heralds for dealer distribution, plugging picture, and allowing room for your imprint. 5. Newspaper ad mats. 6. Picture plug inserted in every shirt. Many dealers have this material from previous Powell pictures. To take care of this, manufacturers have prepared title stickers to be pasted on displays. Room is allowed on these stickers for your imprint. Stills, which you supply to dealer, finish off the window display. For additional information, contact: MR. J. H. RICHARDS, F. JACOBSON & SONS, 1115 BROADWAY NEW YORK CITY Page Seven