Gold Diggers of 1935 (Warner Bros.) (1935)

EXPLOITATION 3 SONG HITS ...AND ANOTHER BIG AN Gis TITLE Sona ARE 1M MY HEART DICK POWELL GLORIA STUART A u Add your playdates and these title pages of the song hits tell your story at a glance in any coop window. They're in two snappy colors and available on all three of the film’s numbers. 3 BIG SONG HITS THE WORDS ARE IN MY HEART I'M GOIN’ SHOPPIN’ WITH YOU LULLABY OF BROADWAY —All By Al Dubin and Harry Warren FREE WINDOW STREAMER 2 colors, 6x 18 in. (below) Somge Fealiinad in. FRE FIST METIONAL PICTURE DICK Yen a: GLORTR STUARR GLENDA FORE, EF RRR KMS HU HUG H HERBER AL: ‘OU GIN HARRY WARREN ALSO AVAILABLE Every name band in the country has been playing the picture’s hit tunes! Broadcasts, phonographs, and the publisher have plugged them to the limit! Accessories illustrated on this page are yours for a local follow-up to this giant advance build-up. COUNTER STANDEE on : Glivi POWELL 4 STUART SINGING ON FIRST WATIGONAL'S PROD I'M GOIN’ SHOPPIN’ WITH YOU THE WORDS ARE IN MY HEART LULLABY OF BROADWAY By AL DUBIN & HARRY WARREN In two bright colors for window and counter flash. Theyre 9”x 12”, most desirable dealer size and made of 6-ply board with easel back. Reasonably priced at 5c each. ON RECORDS AND PIANO ROLLS 7 PREPARED ex POSTCARD These souvenir postcards are handy for your regular mailing list. If you plant some in your lobby, your patrons may circulate them for you. $2.50 per M. Order Accessories Direct from: SAM SERWER, H. WITMARK & SONS RCA Bldg., 1250 Sixth Ave. New York City FOR LOCAL COOPERATION CONTACT THESE WITMARK AGENTS: ARTHUR PIANTADOSI 5808 Sunset Blvd. Hollywood, Cal. HAROLD LEE 54 W. Randolph St. ELMER McDONALD 3809 Page Blvd. MERRILL SCHWARTZ 1208 Central Parkway FRANK RICE Chicago, IIl. St. Louis, Mo. Cincinnati, O. 131 Arlington St. Boston, Mass; Bally Record Hooked up with your P.A. system, sound truck or marquee, it offers all the show’s song hits, plus a punch plug for the picture, 75c each from Witmarks. Phonograph Recordings The film’s tunes have been recorded by Dick Powell and Hal Kemp for Brunswick, Eddie Duchin and Richard Himber for Victor, Little Jack Little for Columbia, Morton Downey for Melotone, and The Dorsey Brothers for Decca. SWEET NOTES ON THE MUSIC YOUR ORGAN—Let the audience sing the hit songs, while organ plays, and lyrics flash on the screen via slide. And don’t forget to plug the songs and the film in organist’s broadcasts. ON THE RADIO—let the bandleaders, vocalists, announcers know about tunes from the film —and urge ’em to let the public know. Why not invite ’em all to a preview? That ought to do it for you. MUSIC SHOPS—Try to get ’em all plugging the tunes—with window displays, and recordings through loudspeakers to the passers-by. MUSICAL FRONT AND LOBBY—Keep the music going through P.A. system—preferably the exploitation record. FLOAT—If you’re using a float—and who isn’t —keep it nice and musical—with an orchestra or amplified recordings. YOUR NEWSPAPER ADS are included in the special coated section of this press book for your convenience. Page Ten COMBO SONG TITLES A cute contest with song titles from ‘‘Gold Diggers’’! Idea is to combine title from picture with any other title. Here’s how: ‘‘The Words Are In My Heart’’ and ‘‘I Love You Truly.”’ ‘‘I’m Goin’ Shoppin’ With You,’’ ‘‘Margie.’’ Ducats go to cleverest combinations. 3 RADIO ANGLES In the event that you’ve forgotten these radio ideas, we’re listing ’em. SPOT ANNOUNCEMENTS — After Dick Powell’s Hollywood Hotel Hour every Friday nite. If you can promote the time, all the better. If you have to buy it, 30 seconds to plug the fact that Dick is also in your show, should be enough. SONG CONTEST—Station orchestra plays ten of Powell’s song hits, listeners invited to guess "em for passes. POWELL RECORD PROGRAM — For the morning programs of popular records, station might consent to play 15 minutes of Dick Powell recordings, spotting ‘Gold Digger’ announcements throughout. PLAYER-PIANO IN LOBBY Your lobby ean be a little more tuneful if you place a baby grand player-piano in it... playing the hit numbers from the film. A couple of blowups of the piano spectacle number framed on the piano, with explanatory copy, completes the display. Inexpensive and simple. 3 STANDBYS YOU'LL WANT! This is merely a reminder—so that in the bustle of your big campaign you don’t forget these old reliables. PARADE—Parades never fail. You know how to go about it. HOLLYWOOD OPENING—Kleig lights, confetti, girls and all the rest . . . which should help and be helped by the music campaign. BROADCAST OPENING—Your radio station might be willing to set a mike in the lobby on opening night—announeer spieling a play-by-play description of the crowds, introducing celebs, ete.