Gold Diggers of 1937 (Warner Bros.) (1936)

“GOLD DIGGERS STUNTS FOR YOUR THEATRE TOSS BRACELETS ON ARM Have your artist make up a good-sized forearm and hand— on feminine lines — out of papier-mache, and set up same in lobby. Barker in true Coney Island fashion dares patrons to toss bracelets on to arm, offering the usual ducats to anyone who can do this ten times in succession. Of course, bracelets, which are supplied by you, are only gilt, but this shouldn’t detract from the fun. If you want to PERFECT GIRL DISPLAY Lobby display of the perfect Gold Digger girl will have the whole town staring. Make a blow-up scene still showing one of the girls in the process of being measured. Set it up on compo board, and have some natural colors added. On one side of her is cardboard giving her measurements, with ribbons running from board to part of body measured, as shown. To save you trouble we've gotten iy > give stunt that real side show flavor, surround display with kewpie dolls and other novelties. Might even supply some calliope music. Sign around display reads: “Are you a skilful sugar daddy? Try tossing the bracelets on the Gold Digger's arm.’ Possibly department store will loan you a plaster “arm” for the stunt, thus cutting cost down to almost nothing. GOLD DIGGER ‘TOOLS’ Make up lobby display comparing ‘tools’ used by the old fashioned and the modern, or Warner Bros. type of Gold Digger. For the ‘old’ have lipstick, powder, perfume, etc.; for the ‘new’ there should be a few very good books, classics, even a cook book, diploma and anything else along the same lines you can think of. This stunt should flatter the modern girl aid at the same time hand the men a laugh. And if you want to give it that authentic flavor, perhaps you can tack up a few feature stories along these lines, gathered from newspaper morgue. CHECK VALUABLES Place booth in lobby attended by attractive girl for convenience of those who wish to check their valuables. Warning signs placed around booth “Check your valuables here so that the Gold Diggers can’t get at them.” Not the newest gag in the world but always good for a laugh, especially if you give it a few embellishments — safe, strong box, and a few more gag signs. PLUG VIC MOORE Victor Moore makes a swell subject for lobby display. He is known everywhere as the man who played Vice-president Alexander Throttlebottom in “Of Thee I Sing.” Stills showing his fidgety -mannerisms and facial contortions can be had at your local exchange. FASHION TRENDS Interesting lobby display would be to compare changes in women’s fashions in the last eight years, using dates of ‘Gold Digger’ pictures for your comparison. For example, “The Gold Digger of 1929 wore this gown, etc.” Page Hight SHOW WEDDING CAKE Another angle you should play up in exploiting this picture is the Dick Powell and Joan Blondell wedding, which re ceived nation-wide publicity. bocai ‘cakery’ ought to be willing to donate huge wedding cake for display in lobby. Placed on top of cake are small doll figures dressed as bride and groom with names ‘Joan’ and ‘Dick’ tagged on to them. After.a few days, you can cut the cake, inviting kids and others to join the party. Capitalizes on wedding for you and leaves patrons favorably impressed by your generosity. POSTER CUT-OUTS From 24-Sheet and 6-Sheet From 24-Sheet and 6-Sheet From : From 3-Sheet 24-Sheet and 6-Sheet the average measurements. They are: Height—5’ 7”; Bust— 34"; Waist—26"; Hips—35”; Thighs—16”; Calf—13%4"; Ankle—7”. Order still GD Pub. A315 with the usual 10c from the Campaign Plan Editor, 321 West 44th St., N. Y.C. This display can be worked in very neatly with the Beauty Contest suggested on Page 7. ) BOX OFFICE DISPLAY Attractive flash front to go on top of box office would be animated cutouts of Blondell and Powell, showing Joan tripping gaily on her way, scattering coins hither and yon, with Dick following madly after. Motor moves Joan’s arm and on its downward swing, lights flash on to give the effect of coins falling. Lights on entire display flash on and off, whole thing giving you sure-fire plug. Requires a little effort to set up but it’s more than worth the try. Your lobby needs a good front and this one has just _the right punch. FAMILY ALBUM You know, these Gold Digger girls have practically become a tradition, a byword in American life. Why not put a large scrapbook in the lobby and call it “The Gold Diggers Family Album— The Great American Family’? In it are scenes from the old “Gold Digger” pictures, with shots of Winnie Lightner, Ann Pennington, Nick Lucas, Joan Blondell, Ginger Rogers, Dick Powell, etc. Artist ought to be able to add touches that give display that “family album” look. LOBBY BLOW-UP Make blow-up of one of the spectacle number stills showing the Gold Diggers in action, and mount it in wooden frame. Lights arranged behind frame blink on and off, assuring you of swell eyecatcher. GIRLS GO ‘ROUND Have cutouts of Gold Digger girls going ‘round and round’ marquee on endless belt. Might call it a “Parade of Gold Dig gers.”