Gold Diggers of 1937 (Warner Bros.) (1936)

a ay “GOLD DIGGERS OF 1937" EXPLOITATION ik wk wk * LOCAL GIRL MAKES GOOD BALLY PARENTS’ PERSONALS If the Gold Digger’s folks still live in town, invite them to your opening night. When they arrive at the theatre, be sure plenty of photographers and reporters are around to interview and snap them. Before picture goes on have master of ceremonies interview them on stage — might even ask some of her relatives and friends up to stage, too. Audience will be plenty interested in first hand account of how local girl made good — and this is a good way to tell them. HONORED BY SALES Local merchants might set aside one day for special bargains, naming sale after chorine from your town. Her stills can be used on counters, for window displays, and possibly in advertisements. Merchants should receive loads of co-operation from newspapers if stunt is done in right fashion. RADIO BROADCASTS Angle of local girl making good in pictures should appeal to local radio station. Interview with girl’s folks or close friends can fit into most any regular program because of tremendous listener-interest. Commentator will go for this big — look him up now, he’ll probably greet you with open arms. (Publicity Story) Local Girl Has Chorus Part In ALABAMA GIRLS The girls in the ‘Gold Diggers’ chorus hail from every section of this country. Take a look at the bottom of this page — perhaps one of them comes from your home town. If so, here’s a swell campaign plugging just this angle for you. DISPLAY TELEGRAM Telegram from your local Gold Digger girl, blown up, will make an interesting item for a lobby display. Message addressed to your theatre can read something like this: “Will be at Strand T heatre in ‘Gold Diggers of 1937’ next Wednesday. Regards to all the folks in my nome town. CStgned lind. 200k....088 a CONTACT EDITORS Newspaper editors, always on the lookout for some good human interest news, might devote feature story to local Gold Digger girl. There are plenty of angles on this—-family, childhood, school companions, Hollywood career, etc. Might get special interview with her folks and close friends, which always makes good copy. Or will publicity stories below do the trick? DIST. OF COLUMBIA St. Paul FROM EVERYWHERE: Columbus NAME MYSTERY GIRL If Gold Digger chorus girl from your town isn’t too well known, here’s a swell contest that you can conduct in conjunction with your local newspaper. About ten days before opening, newspaper publishes her picture with caption — “What Is This Girl’s Name? She was born and raised in this town and ts one of the ‘Gold Diggers of 1937’ coming to the Strand Theatre next Wednesday.” Ducats to opening are awarded first ten or twenty who write in name to newspaper. Same contest can be run in lobby. CHILDHOOD PHOTOS Get hold of all the Gold Digger’s childhood photographs that her folks or friends can lend you. These will make a nice lobby display, especially if you add a couple of stills from the film and some clever captions. Appropriate newspaper stories will fit in nicely too. Display should be so arranged as to give effect of telling her life history in pictures. THEATRE PARTIES Do a little research of your own into Gold Digger’s early career in your town — her sororities, clubs and school organizations to which she belonged. Contact the more active ones, to see if theatre parties can be arranged in her honor. (Publicity Story) Home Town Girl Makes Good For Strand Picture When a girl leaves her home town to join the trek to Hollywood, that’s not news. But when she returns to her home town via the screen, then you have real news. Well, we have some real news forVyouTOT cae (name) who only a short while ago left this city to take her chances among Hollywood’s thousands of film aspirants will be seen on the ............ Theatre’s screen in the Warner Bros. production, ‘‘Gold Diggers of 1937’? which opens on. ............ See (date). To her has come one of Hollywood’s signal honors — she has been selected by Busby Berkeley, famous dance director as one of the most beautiful and talented candidates who compose his Gold Diggers chorus for film fame. Wise ee Se ’s (her name) OURS Es Re ee (their name) Teside=abkot (address). They were more thrilled than words can describe, when they heard that they would see her in the screen of the ................0.. Theatre, and declared that opening day would find them the very first in line. The management of the .............. Theatre will celebrate ................ 7s screen homecoming, by being host to her family at the local premiere of the picture. 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Rig opps ree Theatre yesterday was Sete atte = (name) born and raised m= this cit yeas ee (name) has only a small part in this Warner Bros. production — she is a member of the Gold Digger chorus — but she already has the distinetion of being listed as a ‘‘ Busby Berkeley Girl’? which is the first step on the road to stardom. (MiSs 2 Aho eee ’s parents were present as guests of the management and seemed to enjoy the proceedings immensely. Her father was called to the stage during intermission and said a few words about his up-and-coming daughter’s earlier days. During this little talk, the audience, which seemed to be in a very receptive mood, constantly interrupted with salvos of applause. Many more of Miss Pee sy fe ’s home town companions were in the audience. Starred in this fun-fest of song and glamorous beauties are Dick Powell and Joan Blondell, who recently became Mr. and Mrs. Also there are Victor Moore, Glenda Farrell, Lee Dixon, Osgood Perkins and Rosalind Marquis plus the charming ‘‘Gold Diggers of 1937,’’? Hollywood’s: most famous group of chorines.