Gold Diggers of 1937 (Warner Bros.) (1936)

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“GOLD ¢ DIGGERS {% OF 1937" = xk *« & x EXPLOITATION NX 14 ‘GOLDEN SELLING ANGLES TWO GOLD DIGGERS For a real eye-catcher, send these two “Gold Diggers” out on the streets to plug your show. Old gentleman wears a sign on his back saying: “I’m a Gold Digger of 1898.” Pretty girl’s sign, of course, announces that she’s a “Gold Digger of 1937.” If you insist, the pair can hand out heralds to the folks who stop and look at them. ‘GIRL’S TREAT’ PARTY Contact high school social committee, and offer special prices for a “Gold Digger” theatre party. Novelty of the party is that the girls invite the boys to be their guests. A three-way tie-up to include one of the restaurants will make the affair a gala one — with the restaurant serving a special “Gold Digger” supper after the show. Or do you think that by boosting your price a little, you could let them have supper and their dance in your lobby after the showr INTELLIGENCE TEST The 1937 Gold Digger is a brainy girl — the dumb but beautiful one has had her day. So a Gold Digger intelligence test is right in order. Make it a one-day newspaper contest, with ten questions to be answered. Frame the questions on the general “mental test” type. And ducats, of course, for the five best sets of answers. A GOLD DIGGER WIFE? “Would a Gold Digger make a good wife?” It’s a question that will start a lot of controversy, if you use it as a lobby or a newspaper contest. Award ducats for the ten best answers. AN “OLD GOLD" PLUG Jewellers buying old gold will be glad to tie up with your show — particularly on window displays. The copy should read: “Take a Tip From the “Gold Digte 957, OW OE The oo iis csscetenen ss Theatre. Dig up your old gold and bring it here.” And don’t forget a display of gold items in jewelers’ windows — tying up with fact that the “Gold Diggers” are back in town. A GOLD DIGGER SALE Interest the merchants of your town in having a “Gold Digger Sale” during the week before opening. Try handling it on the order of the “Dollar Day” that the Chamber of Commerce sponsors every few months, with all the stores taking plenty of ads and having special window displays. You might offer ducats to the ten salesgirls who make the best records during the sale. And, of course, your picture gets a swell heralding from the ads and window displays. HOLD "STORK DERBY” Have a “Stork Derby” of your own, and cash in on some of the publicity that the Canadian one is getting. Present a gold spoon, with the compliments of the “Gold Diggers of 1937,” to any baby born in your city during the run of the picture. It shouldn’t be hard to promote the gift, should it? BOX OFFICE CONTEST “Can you descrive @Gold Digger in twenty-five words?” Here’s'a-wurm.2st that everybody can enter — everybody that buys a ticket to your show. They hand their answers in at the box-office when they buy their tickets. A small cash prize or ducats for the best answer. SPECIAL TO THEATRE On the order of the Gold Digger plane, but on scale more suited to your means, tie up street cars and buses, bannering them “Gold Diggers’ Special To The Strand Theatre.” This one will make the town ‘digger-conscious’ if anything will. “GOLD RUSH" TO SHOW Stage a bike “gold rush” to your theatre. Youngsters race from the city hall to the theatre, each bike carrying streamer with plug for show. If you wish, make this open to all bike riders, rather than limit ing it to the kiddies. Get one of the city officials to shoot off the starting gun, and promote a suitable prize for the winner. 1937th TICKET FREE Bring in the mob with the announcement in your ad that the 1937th person will be admitted free. Rig up some sort of barometer outside the theatre to keep the crowds posted on how many tickets have been sold. GOLDEN WORD CONTEST Offer ducats to person who hands in longest list of proverbs with the word ‘“Gold”’ in it, i.e., “Silence 1s golden,” “All 1s not gold that glitters.’ Having winner every day should keep up the interest. _ ‘DIGGER’ HAIRDRESS Havexone of the local beauty parlors create a“SGold Digger” eonture to offer at a special price during the run of the show. Of course, you get a plug in their ads and displays. INVITE THE OLDSTERS Invite any couple that has a golden wedding anniversary during the run of show to be guests at your opening. Stunt should give you plenty of publicity, no? A VARIETY OF ENTERTAINMENT PRESENTED BY VITAPHONE “VAUDEVILLE IS BACK” (Big Time Vaudeville Series). A potpourri of specialty acts including Johnny Perkins, the 4 Creedon Sisters and the Maxellos. (11 minutes—No. 2603) ‘“‘“NORTHERN LIGHTS” (Color-Tour Adventures Series). Don Wilson, ace radio announcer, takes your patrons on a delightful cruise to the North Cape country of beautiful scenery. Done entirely in Cinecolor. (10 minutes—No. 2303) “HERE COMES THE CIRCUS” (Broadway Brevities Series). The circus comes to town with a group of well-known bigtop acts featuring Poodles Hanneford & Co.; Ray Goody, slack wire artist; Carlo’s Ponies and Captain Proske’s lions and tigers among others. (18 minutes—No. 2017) “LITTLE BEAU PORKY” (Looney Tunes Series). Porky Pig, as a Legionnaire, mops up the ferocious Riff Raffs in his usual side-splitting manner. (7 minutes—No. 2802) “COOCOONUT GROVE” (Merrie Melodies Series). Take our word for it, this robust burlesque of stage, screen and radio stars at Hollywood’s famous night spot is tops. In Technicolor. (7 minutes—No. 22038) PICTORIAL REVUE No. 3 (Vitaphone Pictorial Revues). Still appealing to the womenfolk, the third of this series shows how false eyelashes are made, a parade of knitted-wear fashions in color and the only women football teams in competition. Paul Douglas’ is the off-screen voice. (10 minutes—No. 2403) Page Thirteen