Gold Diggers of 1937 (Warner Bros.) (1936)

“GOLD DIGGERS OF 1937" | EXPLOITATION zk wk & x GENERAL PROMOTION STUNTS A MAKE-UP DISPLAY Cosmetic displays are right in line with your show, so tie up town’s leading dealer for a window display that will give show a real plug. A line to the effect that the Gold Digger of 1937 depends upon make-up technique to get her man will give the tie-up some real punch. COVER CONVENTIONS If there are some conventions coming to town, Chamber of Commerce ought to be able to tell you about them. And since this is just the sort of picture that conventioneers go for, make sure of herald distribution, placards, etc. Theatre parties might be arranged, too. You might get a plug for show in some of the convention speeches. DUCATS FOR TREASURE Think you can interest the town in a treasure hunt? If so, plant directions all INSURANCE DEALER TIE-UPS The story of the “Gold Diggers” centers around the selling of insurance, making it a natural for tie-ups with local offices dealing in insurance. Here are a few suggestions: AWARD TO AGENTS In conjunction with the insurance office, hold theatre party for ten agents who sell the most policies during run of show. For this, the company should be willing to take a co-op ad to give your show a plug. PLUG IN PAMPHLETS Insurance companies hand out a lot of literature and with the picture tieup, you can get them to insert one of your heralds in each pamphlet — or to stamp your plug on the front cover. WINDOW SPACE The offices tying up with you in the contest will be glad to give you window space for a display. “Insure yourself a grand evening — see ‘Gold Diggers of 1937’ at the Strand” would carry out the tie-up idea. POWELL RADIO PLUG Cash in on Dick Powell’s Hollywood Hotel radio program by spotting your announcements before and after his program. You know, copy telling folks that they've heard his program and ought to see his film. BIG PARADE OF CARS Auto dealers on the lookout for some flashy publicity will go for a parade of new model cars filled to the brim with town’s beauties. Tooting horns get people to look and appropriate banners tell them what it’s about. See Buick tie-up. over town that will eventually lead to the treasure — which is a pair of passes to the show. Print the first clue in one of your newspaper ads, and the rest are planted anywhere within a mile radius of the theatre. Each “clue” carries a plug for the picture, of course. Make the box office the treasure ‘“‘spot.”’ CROSSWORD PUZZLE PLUGS PICTURE Here’s a puzzle that should be easy to plant in local paper — or used in program if you prefer. Not too tough, but no snap, it will give the fans a lot of fun while the Mat No. 221 — 20c. y re reading plug for film. Puzzle and solution on ACROSS: 12, Neuter pronounstas...\c ata occu IT NY BANG Sicilia RING 13. Nickname of Coolidge.........-.-.s.-. 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