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iy saa <2 DIGGERS Nae), OF 1937"
AECESSORIES 2& & OOO
WARNER | BROS. OFFER CARD HFRALD
A NEW TYPE OF
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First used in ‘‘Footlight Parade,” we sold over 5,000,000. We’re repeating it on ‘Gold Diggers of 1937” because of its tremendous success — this time at a reduction in price. There will be no other Herald.
Lithographed in four brilliant colors on heavy postcard stock. Size — 3g x 94%. Entire reverse side blank for your imprint and program. Each 1,000 comes in the five assorted styles.
Combination of heavy stock, odd size, brilliant colors makes tremendous flash. They’ll be taken home, not thrown away!
Give them away in your theatre, insert them in packages, enclose them in messages, slip them in magazines. FOOTLIGHT PARADE exhibitors had them handed out by pretty girls on main streets who gave them to men only. It caused no end of comment. SEE ACTUAL SAMPLE IN PRESS BOOK.
A SPECIAL MAIL CAMPAIGN THAT MAKES IT POSSIBLE FOR YOUR PATRONS TO GET A PERSONAL MESSAGE FROM GOLD DIGGER GIRLS IN HOLLYWOOD.
Write a message on the card and address it to your patrons. You can write your own message and have a cut made, or, if the printer sets it up, he can use script type. If you wish, you can save expense by using a mat of the message shown on the illustration.
Put a 1 2c stamp on each card (third class). Wrap all the cards up in a bundle. Mail them to: VITAGRAPH INC., 1918 So. Vermont Ave., Los Angeles, Calif. Attention W. R. Walsh.
Not necessary to write a letter to Mr. Walsh. Just see that the cards are properly addressed and stamped. They’ll be mailed from Los Angeles. EACH OF YOUR PATRONS GETS A “PERSONAL CARD” FROM ONE OF THE “GOLD DIGGERS.”
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This message available in Mat form, in larger size to fit card. Order Mat No. 303—30c.
POST OFFICE REQUIREMENTS: Allow 31/2” for address. space on card. Use 1c stamp. Be sure message is printed. If you write an individual message in longhand or typewriter on each card it must bear 3c stamp.
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