Gold Dust Gertie (Warner Bros.) (1931)

“MAKE IT A BANG.UP CAMPAIGNI Stocking Display Especially posed with a stocking tie-up in mind is still, “Winnie Lightner, 12”. This is an attractive photograph of Winnie Lightner wearing a pair ofthe very latest style in ladies hosiery, “net.” It offers a great opportunity for some advance notice for your showing at no cost. If not at your exchange, order by number enclosing ten cents, direct from Still Dept. WARNER BROS. PICTURES 321 West 44th Street New York, N. Y. Herald Stunt Have a girl, pretty and well built, dress rather alluringly and walk through the busiest sections at noon hour. The girl will distribute heralds enclosed in an envelope bearing the legend, A Message From Gold Dust Gertie The herald on this picture is exceptionally attractive and will lend itself to the idea remarkably. Ask for a sample at your exchange. | BANNERS AND PENNANTS | Winnie Lightner banners made up in a brilliant variety of colors on weather-proof canvas, guaranteed not to run. Sie 200 e302 Oe pea ak $1.50 per dozen. Both These Accessories Available Only Direct From MORRIS LIBERMAN 690 EIGHTH AVENUE, NEW YORK CITY Novel Newspaper Contest “Gold Dust Gertie” lends itself to a newspaper contest that any of your local newspaper editors will be sure to grab. “WHAT TYPE OF GIRL IS THE MOST DANGEROUS GOLD DIGGER?” Here is a topic that is bound to interest the readers and throw all the girls in town into a furor. Is the red-head, brunette or blonde most to be feared as an avaricious gold digger? To whichtype of girl are the men most susceptible? Which has the easiest time in luring the shekels from the males? There is a humorous angle to this contest that ties up very well with the picture. Winnie Lightner, a red-headed mama, has proven to be the favorite gold digger of the screen. Another Contest Another newspaper contest along the same lines is to have the readers give their ideas on the qualifications of the perfect gold digger. Does the girl with the cute baby talk ride in a Rolls Royce? Or does the rough and ready mama meet with better success? Do the men spend more when with a naive damsel? Or is the sophisticated girl more successful in loosening the purse strings? Should a girl be subtle in her gold digging mannerisms? Or does she get better results by asking outright to “buy me this!”? Winnie Lightner has made her reputation on the screen with her laughable wise cracks and chiseling ways. What qualities do you think the perfect gold digger ought to possess? Offer money prizes and theatre passes to the best essays on these subjects. THEY’RE LAUGHING IN "7 DIFFERENT LANGUAGES! Wild Winnie, The Alimony Queen! No man is safe when she’s in town. No wife is happy when she’s around! She’s a redhot, red-head loaded with laughs—out for fun! "GOLD DUST Winnie Lightner Here In Her Grandest Laugh-Riot, Aided By © The Clowns, Olsen and Johnson ‘Gold Dust Gertie’ Envelopes Here is a novel and inexpensive stunt that will get maximum results. Use the following throwaways to be distributed by your ushers several days prior to the picture’s opening. Print small—sized envelopes and calling cards that read as follows: On the envelopes: ii cia a a eee “Gold Diggers” At Her Funniest (Review Playing Up the Cast) FOR MEN ONLY! SSE Sea ae a Re On the card (placed inside)— ’ll be at this theatre for one week beginning next............ Can I make a date with you?—Winnie On back of card:— WINNIE LIGHTNER in : “GOLD DUST GERTIE” STRAND THEATRE Print a Similar set for the women: On the envelope:— FOR WOMEN ONLY! | On the card (placed inside) WARNING! Be sure to accompany your boy friend, husband or sweetheart everywhere he goes during the week of 2. GOLD DUST GERTIE is coming to town! Cut No. 15 Cut 30c, Mat 10c The funniest story in the world may be ruined by poor casting but “Gold Dust Gertie,” which might be classed among the slapstick masterpieces, is lucky in having some of the funniest people of the screen to portray its hilarious twists and surprises. Winnie Lightner, who is living up to the record she made as Mabel, in “Gold Diggers of Broadway,” is more ludicrously likable as Gertie, than in any of her other comedies. She is shown in violent pursuit of two newlyweds, who have been former husbands, and owe her alimony. : Olsen and Johnson, as may be Crowds at the....... Theatre are|imagined, are the grooms in quesacting up-in a way which might|tion, They are first seen in thmake one-think-that~they haa aip=sydey-or their honeymoon “which "~~ gone back to their childhood. Wina unceremoniously upset, when the nie Lightner is the cause, of course, fie seer ag the duns Winin “Gold Dust Gertie,” her latest played att oe es £ Warner slapstick classic in which <oe. Benac tor cont she is abetted in nonsensity by Olsen and Johnson, most absurd |1 laugh-makers in the business. twins. This time Winnie is an alimonyd The boys want to promote more hunter—with marriage in prospect Maes te ee up ihe fuses or retrospect with every man in to ee : : : permit it for reas sight, including the aged boss, playWinnie takes it BS wis ee ed with gusto by Claude Gillinghim to 4 water. Other funny folks in the | hi eneeey her yest berm cast are Arthur Hoyt, Charles Judels, Charley Grapewin, Dorothy Christy and Vivian Oakland. Lloyd Bacon directed. On back of card: Why Be Grouch When Winnie’s In Town WINNIE LIGHTNER in “GOLD DUST GERTIE” STRAND THEATRE (Current Story) Gold Dust Tie-Up The following tie-up can easily be arranged with every grocery and chain store in town. Have them set up an entire window display of “Gold Dust Twins” cleanser. Placards should be placed in the window as follows: The Gold Dust Twins Clean Your Home “GOLD DUST GERTIE” Cleans the Men’s Bankrolls! The above stunt is one that shouldn’t be overlooked. Its 42 natural for the picture! On the voyage, Gertie discover that the captain of the yacht is aie a former husband. The Part of the astonished seaman is played by George Byron. What happens on the voyage to Southern waters is beyond description. It is enough to say that the newlyweds are forced to go headforemost out of portholes into a wild sea—that the boss proPoses to Gertie and is accepted and that all goes well, until the irate wives put in an appearance in Miami. Pandemonium breaks loose and the comedy ends in a breathless chase by speedboat—yacht—and every conceivable sort of boat—till everybody finds everybody else and Gertie is victorious. She’s Crazy! Cuckoo! Cracked! Digging for gold again! Takes it right out of their teeth! She’ll take the laughs right out of your heart! INNIE IGHTNE _ Others who portray their amusing parts well, are Charley Grapewin, Charles Judels and Virginia Sale. Lloyd Bacon has caught every angle of comedy in his direction. “Gold Dust Gertie’ is made for laughs and succeeds in getting them. Winnie is a riot as “Gold Dust Gertie.” “Gold Dust Gertie” is a picture your whole town will want to see. GERTIE Now P laying Bill it big—cover your town with the cracker. OLSEN and REXY jack accessories illusJOHNS ON A Warner Bros. trated on page 12 and 2 ae : thy Christy Vitaphone watch them flock to Gilli t illingwater Hit your doors! See eee ee Page Three Cut No. 6 Cut 60c, Mat 15c