Goodbye Again (Warner Bros.) (1933)

EXPLOITATION SECTION Build Up Advance Publicity With Merchants’ Co-op Page You ean build up great interest in your picture by using the still of Joan Blondell and Warren William shown in a jigsaw puzzle fashion in a merchants’ cooperative page. This jigsaw puzzle is available in mat form. Contestants are required to cut these pieces of the puzzle from the ads and correctly assemble them so as to form the complete photo. If you can get merchants to contribute prizes, it will make contest that much stronger. Contest should be run about a week in advance of your showing. Here is the way to use this jigsaw puzzle. Have the advertising solicitor of your most enterprising paper, sell merchants the idea of using one part of this jigsaw puzzle in every separate ad. With the puzzle cut into 12 pieces, you should get 12 merchants to go in on the stunt. Of course the 12 pieces should be used on the same day. Offer prizes of ten pairs of guest tickets for the ten best puzzles that have been put together correctly and in the neatest fashion, to each of the merchants who go in for the stunt. In other words, try to get the readers to send or turn solutions in to the various merchants. In this way, the merchant can have a voice in the awarding of the passes to his customers, thus building up good will for himself, while at the same time, advertising your show. Of course, if you prefer to have the solutions submitted to the theatre or the newspaper, that is up to yourself. But the idea of having the solutions submitted directly to each store cooperating would give you a stronger selling argument with which to enlist the co-operation of the merchants. It is needless to point out that each merchant’s ad, should carry copy announcing the contest, with a large display ad in the center, calling attention to your offer and the contest. The newspaper itself, will unquestionably give publicity to the contest in its news columns. (Publicity Story) 120 Guest Tickets to “‘Goodbye Again’’ for Our Movie Fans Jigsaw puzzlers, here’s something that will net you something beside the satisfaction of getting a crazy puzzle together. The Tribune, in conjunction with 12 Seranton merchants, and the Warner theatre, is giving you a chance to seefree, “Goodbye Again,” the brilliant First National comedy hit with Joan Blondell, Genevieve Tobin, and Warren William which opens tomorrow at the Warner theatre. Scattered through our advertising pages in the ads of 12 of our advertisers, you will find 12 pieces of a jigsaw puzzle which when put together, forms a picture taken from “Goodbye Again.” Cut out each of the 12 pieces, paste them neatly together and then hand in your solution to any one of the 12 stores listed below. If your solution is correct and is among the neatest 120 turned in, you will be given a free guest ticket to “Goodbye Again.” This is a grand chance to see one of fhe greatest hits of the current year. In case you don’t happen to know it, “Goodbye Again,” was the most successful stage play on Broadway, during 1933, TRANSLATION OF TITLE MAKES SPLENDID NEWSPAPER CONTEST An interesting way to get them talking about your title would be to sponsor a newspaper contest offering guest tickets to ‘‘Goodbye Again’’ to the 10 (or number you think best) who translate the title into the most languages. Properly presented, it will rouse interest in your show, with (Publish Day After Contest) BEFORE “GOODBYE AGAIN” PICTURE WAS CUT APART Cut No.8 Out 80c Mat i10c Did your jigsaw puzzle clipped from the advertising pages of yesterday’s Tribune look like the above photo. If it did, and you pasted it together neatly, you may be one of the 120 lucky readers who will receive a free ticket to ‘‘Goodbye Again,’’ the hilarious First National comedy drama which is now at the Warner Thea tre. The photo, shows Joan Blondell and Warren William, two of the many fine stars in the picture. CAN YOU SOLVE THIS JIG SAW OF STARS IN “GOODBYE AGAIN?” Cut No. 84 Cut 80c Mati10c Note to Exhibitor! Give this mat to the co-operating newspaper and have it spot the pieces of the cut in the cooperating merchants’ ads. people asking travel bureaus and so on how to say ‘*Goodbye Again’’ in the languages which they are familiar. together with the greatest number of translations of either opening day or a day later. everyone they know, In the event you can’t get the merchants to co-operate with you, you can plant this stunt with your newspaper and offer about 25 tickets for the first neatest correct answers. Publish the names of the winners ‘Goodbye Again,’’ CONTEST FOR SNAPS OF PEOPLE SAYING OR WAVING GOODBYE Where there’s a movie fan you’re sure to find a camera fan around somewhere! MHere’s a good way to get every amateur photographer in town working for your show at no cost to you! Get your newspaper to cooperate with you on a photograph contest. Subject of the contest should be limited to snapshots of people waving or saying ‘‘goodbye.’’ Scenes at depots, docks, airplane fields, subburban homes showing individuals or crowds waving; photographs of children, infants, grown-ups, male or female, waving ‘‘goodbye’’ are all eligible. The biggest camera supply dealer should be allowed to come in on the tie-up. Grand prize should be sponsored by him, window display given to the contest and a newspaper campaign selling film supplies and concentrating on contestants should also be launched by him. The latter is a further inducement to your paper. A daily publicity story by you should keep things pepped up and the photograph of the winning photographer together with his snapshot (if subject lends itself) should be published. A lobby display can be arranged with the photos submitted in the contest with names of contestants identifying them. Following is suggested publicity story: (Publicity Story) News to Award Prizes for Best *‘Goodbye’’ Snapshots Big Grand Prize and Daily Free Tickets to ‘“Goodbye Again” for Farewell Photos ID you ever wave ‘‘goodbye’’? ‘‘eoodbye’’ to you? Did anyone ever wave And—most important—have you a photograph of the occasion ? These are not mere idle ques tions, but a sincere effort to start you thinking about how you can win one of the prizes being offered by the News in conjunc tion with the Strand Theatre. Beginning tomorrow, and for the next six days, the News will award 10 pairs of guest tickets daily to “Goodbye Again,” the new First National comedy hit which will begin its engagement at the Strand on Friday, to the owners of the best photographs of people waving or saying goodbye. A picture of yourself, your sweetheart—or both together if you rather, as per the above photograph of Joan Blondell and Warren William, stars of “Goodbye Again”! A photo of your baby, your papa, your mama or your whole family —any snapshot, serious or funny, of people waving goodbye is eligible for the contest. And the more unusual the subject the greater the chance to win the prize! On the sixth day of the contest the win Use Teaser Ad In Personal Column Attract attention to your show by means of a spicy teaser ad planted in the personal column of your loeal newspaper. The ad, which should be placed about a day or two prior to the opening day of the picture, ‘|eould read as follows: While I agree to your leaving me for your famous author friend, I would like to see you once more before you leave town. Will you meet me in front of ........................ (Theatre Address) at 8:00 P. M. Friday so that I may kiss you and say GOODBYE AGAIN. HARVEY WILSON” COLORTONE EFFECT 4x5—Colored positive only $2.00—Set (positive and es ek ee $3.00 314x4—Colored positive only $1.50—Set (positive and negative ) negative ) Order by Number N586 Be sure to specify and include remittance with order to avoid parcel post and C.O.D. charges. NATIONAL STUDIOS, Inc. 226 West 56th St., New York ner of the grand prize (name prize) will be announced, Those winning daily awards are also eligible for the major honor. Be sure to write your name and address on the reverse side of your entry so that you will receive your reward in the evenu it is chosen. Remember—you don’t have to be a photographer—if you already have the picture, send it in. But if you want to take a picture, there’s still time todoit! Entries must bein the mail before (date) or you'll have to say “Goodbye Again” to your chance to win tickets for “Goodbye Again” and the grand prize! Follow up this story with daily running reports of the progress of the contest. Be sure your playdate’ gets prominent mention in all contest publicity. Free Advertising In Beauty Shops The Lyric Theatre, Asbury Park, got a load of extra publicity on “Gold Diggers” by getting beauty parlors to feature “Joan Blondell Wave” during the run of the film. Window displays and newspaper ads and circulars carried out the idea. We suggest the following copy for this picture: WE FEATURE THE JOAN BLONDELL WAVE as worn by that charming star in “GOODBYE AGAIN,”? now at the Strand. For stills to illustrate the wave, order numbers 361, 383, 415 BLONDELL. If not available at exchange order from: STILL DEPARTMENT First National Pictures 321 W. 44th St., New York City -~ Zea Page Seventeen