Green Light (Warner Bros.) (1937)

EXPLOITATION TIE-UPS, RADIO & GENERAL STUNTS GENERAL SELLING ANGLES LETTER TO CLERGY Dear Reverend Jones: | hope you will find it possible to accept this invitation to a private screening of Warner Bros.’ screen production of “Green Light,’’ at the Strand Theatre on Wednesday, at 10:30 A.M. This letter will serve as your admission card when presented at the box office. “Green Light’ tells a powerful and inspiring story, of special appeal to religious leaders. Dealing with vital, living characters, who are searching for a way to happiness through the congested traffic of life, it will give strength and comfort to all who witness a showing of the picture. Dr. Douglas, author of “Creen Light,”’ gave up the pulpit to give his interpretation, through the medium of fiction, to the thousands of men and women who have found help and inspiration in his stories. The guiding light of religion forms the noble theme of the film, which is highlighted by a splendid interpretation of a clergyman. With kindest regards, | am Manager, Strand Theatre SPECIAL SHOW Picture has both scientific and spiritual angles which give it a special appeal to members of the clergy, doctors, scientists, club women, etc. Arrange for a special screening inviting representatives of all groups. Endorsements from notables always make swell copy for display in your lobby or out front. You might suggest to group leaders that they discuss the film’s topic at their meetings. Picture lends itself very readily to use as material for sermons, so it might help if you diplomatically point this out to your city’s most popular ministers. TWO 1-MIN. (Sound of a police whistle) ANNOUNCER: Wait for the ‘‘Green Light’’ then GO! Ladies and gentlemen: ‘‘Green Light,’’ the story that made the world believe in love again, now becomes a great motion picture. Brought to the screen by Warner Bros. from the world-wide bestseller by Lloyd C. Douglas, “Green Light’’ opens a week's engagement at the Strand Theatre beginning Friday. Errol Flynn and Anita Louise are co-starred for the first time in this thrilling story that changed a million lovers’ lives. The distinguished supporting cast includes Margaret Lindsay, Walter Abel, Sir Cedric Hardwicke and Henry O'Neill. Only out of the studios that made ‘The Story of Louis Pasteur’ could come such a mighty masterpiece as this heroic drama of gallant youth pitting love against death! Errol Flynn, romantic star of ‘Captain Blood” and “‘Charge of the Light Brigade” has his first modern role, and gives a performance that will be memorable. When “Green Light’’ opens at the Strand Theatre on Friday, join the crowds—and CO to the most important screen event of the year. TEST STUDENTS Contests always interest students, so why not use one with direct appeal to school patronage. With the co-operation of your local daily paper or a number of high school and university papers, you might arrange to run one of these: Errol Flynn—To the school’s best athlete, award a cup ostensibly given by Errol Flynn whose exploits as a boxer, fencer, and all around athlete are well known. Best Reviews—Let the students write their own reviews and through the school papers offer a prize to the best critic. Cast Flynn—Invite the students to suggest future screen roles for Errol Flynn. Award prizes for best essays on role chosen. open back stars NATIONAL TIE-UPS WRIGLEY’S — twenty-two National Magazines with combined circulation of over nine million carry ads featuring Margaret Lindsay with “Green Light’’ plug. STUDIO STYLES—nation-wide campaign is ready to break featuring attractive sport dress worn by Anita Louise, illustrated in stills Nos. AL. 597-598—10c each from campaign ed. For details on local tie-ups, write ARTHUR SANVILLE, STUDIO STYLES, 530 Inc., Seventh Avenue, New York City. WESTERN UNION—branch managers will gladly display the jumbo telegram inserted in this book. For additional copies, write Campaign Plan Editor, 32] West 44th Street, New York City. LEKTROLITE—ad in Esquire includes picture of Errol Flynn and plug for ‘‘Green Light.’’ Contact local dealers and supply them with stills, which are free in limited quantities. Write to: PLATINUM PRODUCTS CO., Inc., 521 Fifth Avenue, New York City. RADIO PLUGS NOVEL SHADOWBOX A mirror shadow-box stunt will sell the title and the stars at the same time. Looking into it one can see the title “Green Light.”’ showing the two stars Errol Flynn and Anita Louise is visible. The effect is accomplished in a simple manner. Make a square compoboard box leaving the front When this flashes off a scene . Place a transparent mirror at an angle of 45 degrees going from the upper to the lower front line of the box. Hook up electric bulbs connected with a flasher in each compartment. Place title card on top side of box and a scene or blow up of Flynn and Louise against the back of the box. When the top light goes on, patrons gazing into box will see the title ‘Green Light’? and when this light goes off and the other goes on they will see the , Flynn and Louise. M.D.'S SERVICE Get yourself in solid with local M.D.s by writing them about your show and including in your letter a few call slips upon which can be indicated the exact seat location of the professional patron. Explain that you are making it as easy as possible for them to be informed of all calls while witnessing a performance of ‘‘Green Light.” All they need do is present slip to usher when being seated. This extra service will cause plenty of comment—and be especially appreciated by doctors and their wives. ARTIST IN LOBBY Plant a silhouette artist in your lobby ANNOUNCER: Ladies and gentlemen: Stop and listen, then plan to GO to the Strand Theatre to see ‘‘Green Light’’ the season’s mightiest screen triumph! First a sensational Cosmopolitan Magazine serial! Then a record-breaking best-selling book! And now translated to the screen by the producers of ‘‘Louis Pasteur’ from the immortal story by Lloyd C. Douglas. With a distinguished cast headed by Errol Flynn, dashing young star of ‘“‘Captain Blood” and “The Charge of the Light Brigade,’’ and the lovely Anita Louise, whose beauty thrilled you in ‘Anthony Adverse,’’ ‘‘Green Light’ marks a new high in screen entertainment. The changed lives of a million grateful readers are proof of the irresistible power that this great love story possesses to alter the destinies of human hearts, to make lovers wake up and live! We advise you to watch for the ‘Green Light’’ at the Strand Theatre beginning... . . then GO. You'll never regret seeing this film masterpiece. It will burn an impression into your memory that will last forever. to a week in advance of your showing. A green light should be focussed on each patron of whom silhouette is drawn. If. you've ever used an artist in your lobby before you'll know that the folks are interested. Plug for film can be placed on back of silhouettes, which are sure be shown all around town. FREE RADIO SKETCH Twelve minutes of dramatic action taken from the film are incorporated in this absorbing sketch, leaving three minutes at beginning and end for your plug. A letter to the Campaign Plan Editor, 321 West 44th Street, New York City, will bring you a mimeographed copy for each member of the cast.