We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Heres the big idea behind
HAPPINESS WEEK
No trade paper viewer, no individual who has seen this picture has failed
to call it ‘great’. In our attempt to back it with the type of campaign it deserves, we present this idea for HAPPINESS WEEK. In our opinion, this idea offers your biggest opportunity for an unusual campaign, with much more
than the usual financial reward.
@ With your show's happy title, happy story, happy stars, happy songs, offered at this time of overwhelming public need for relief from constant reminders of unhappiness — strikes, unemployment, crime news — HAPPINESS WEEK is timed and planned to drive depression-drenched thoughts back to
happiness. Its plan is simple, its effect far-reaching.
@ Of primary importance in your HAPPINESS WEEK campaign are its local aspects. While we provide you with publicity stories covering every newsworthy angle, a series of 5 special ads, exploitation ideas and a national tieup with Postal Telegraph, the chief phases of HAPPINESS WEEK are its local phases. Use our material for your structure, but you'll only get your full measure of benefit in localizing it.
@ We believe your town can provide ample ‘Happiness’ news: the celebration of the home team’s clinching of a game; recent local progress towards recovery, such as news of the settlement of a strike; local activities of national relief organizations—The Reconstruction Finance Corp.; CWA; Home Owners Loan Corp.; Emergency Relief Administration; AAA; The National Labor Relief Administration. Newspaper headlines reporting these events are sure to command intense interest if tied into your HAPPINESS WEEK ads and lobby frames.
e A review of the ideas for HAPPINESS WEEK on the pages following will demonstrate quickly the immediate benefits of the plan to your city and to yourself. Its precise significance as a civic measure is pointed out in the ‘Mayor's Proclamation’ on page 18. We suggest you read it thoroughly.
HAPPINESS WEEK is offered by Warner Bros. as their successor to the ‘42nd Street Special’