Happiness Ahead (Warner Bros.) (1934)

Key These 2 Stunts To Happiness Week Watch the headlines for a lobby layout like this. Might also work as a contest idea with awards for most “Happiness Ahead” headlines clipped by readers from cooperating paper, neatness and originality to count in judging. Special “Happiness Ahead” Lyrics For City’s Theme Song Every school has a ‘‘school song.’’ How about your city? Suggest that they use the lyrics below to the picture’s theme tune as their song. In a given period read the words and see why it’s a good suggestion. Get radio quartets chanting it, noted bands playing it—and your organist can do his part. Make up a set of slides with the new lyrics. Don’t forget to substitute your own city name in the lyrie. Plainfield, there must be Happiness Ahead— We all must hear a song of cheer For ev’ry little tear we’ve shed Plainfield, I see your Happiness Ahead, And there’s a plan for ev’ry man Exactly like Roosevelt said; If only we laugh at our troubles They'll mighty quickly run; We won't wait for tomorrow, We'll live today in the sun— So sing on, ’cause Plainfield Is bound to see it through— So paint the town a rosy red, There’s Happiness Ahead, FOR YOU! These ideas are also applicable to your general campaign. Song Contest List fifteen song hits of the past two years and ask readers of paper to tell from where they originated and by whom introduced. Songs to be those sung by Powell, Keeler and Joan Blondell in past Warner musicals ending up with ‘‘ Happiness Ahead.’’ First Picture How about a contest on First Pictures? Ask fans if they remember the first picture of many now famous stars. Edward G. Robinson, James Cagney, Dick Powell, Kay Francis and many others. Your publicity stories should carry paragraph announcing that contest was inspired by Josephine Hutchinson’s sereen debut in this film. Teaser Contest Couple of weeks pre-opening run a two column photo of Josephine Hutchinson in paper. Ask readers to tell whose photo it is. Award passes to first ten sending in correct answers. It looks simple but you’ll be amazed at the varied replies received. Skating Races Tying in with the roller skating incident in the film, hold a series of roller skating races for the kids and grownups of the town. Race should be held around theatre block, with finish in front of theatre. Winners in each class are awarded passes for the picture. For the Gagsters Title ‘‘Happiness Ahead”’ lends itself to loads of good, funny gags. Maybe the local Medburys and Joe Millers ean think of some. Good for a one day contest. Happiest Man Find the town’s happiest person! You ean do it in two ways. First, find someone who has just cause to be happy, as a man who won a lottery prize, the fellow who was elected to Congress or a football player who won the big game of the year. Write a feature story telling why he’s the happiest man in town. Another method is to find the happiest man through a newspaper contest, judged by the best letters. GENERAL CAMPAIGN IDEAS—AND GOOD! For AckaUGn >: 6-Day Cartoon Contest The famous Hoff cartoons appear nationally in the Hearst papers and The New Yorker. The six-day teaser campaign illustrated in the ad section makes the basis for a novel laugh contest. Hearst papers in particular should be willing to cooperate. Contestants supply the funny captions for each, incorporating the words “Happiness Ahead.” Publicity story below explains details. OPERATING ROOM “Cheer up, sir—there’s HAPPINESS AHEAD” (Publicity Story) Write New Title for Hoff Cartoon and Win a Prize Write a new. caption for or caption, you can devise. Send Hoff’s cartoon, and win free the cartoon and the new title to theatre tickets. the Hoff Cartoon Editor of the Hoff, -. Whoser satirical draw: ss. Staaten (newspaper,) be ings appear in many newspapers and magazines, is one of the nation’s most famous artists. He has prepared six special studies, the first of which is published in this newspaper today. The others will appear daily. Each one has a caption, or title line, supplied by the artist. Now, new captions are wanted. Haehvday the ta.60.. 5.04 (newspaper) will award two tickets to tex sake te. theatre for each of the three best captions submitted. the words ‘‘ Happiness Ahead.’’ Every title must contain Clip the cartoon, and write the best, snappy, catchy and apt title, fore 6 P. M. of the day following each one’s appearance. Ahead’’ is the First National sereen hit which ““ Happiness marks the film debut of the charming star of the Civie Repertory Company, Josephine Hutchinson, and again stars Dick Powell, who will introduce a number of new song hits. It will open at the fOr roca ek theatre-on -<iakea Names of the winners and the captions they have been submitted will be published as soon as the judges hand down their decisions. Send in your caption suggestions and watch this newspaper for the names of the winners. Contest Suggestions Newspaper prize contests that may strike the fancy of your editor can be developed from these subjects : 1. What I would consider my greatest happiness. Inquiring Reporter or letters. 2. Photos of happy couples married 25 years or more. Each couple giving their plan to maintain happiness. 3. Voting Contest for happiest street car conductor, letter carrier, policeman, other public servants. 4. Newspaper assigns special reporter to interview man or woman who has been made happy by a lucky event, such as new baby, sweep-stakes winner, heir to fortune, ete. Page Nineteen