Happiness Ahead (Warner Bros.) (1934)

6-DAY BOOST FOR YOUR SHOW. .Read It! (Lead Publicity Story). Famous Film Stars Pose For Fascinating New Game Contest runs for six days. It calls for a daily prize for the best caption for each strip; and additional prizes for the best short story written from the action in the photos at the end of the sixth day. Lead publicity story plants the idea and explains everything. Sustain interest with a daily story playing up local interest in the contest. Daily installments require minimum space for copy. Caption and under-line copy like those used with first strip should be run with each suc ceeding installment. MINIATURE MOVIES :: HUTCHINSON, and a great cast of comedy favorites, coming to the Strand Theatre. Here is the first of a series of six photographic studies Here is a new and fascinating picture game that will provide readers of this newspaper with interesting amusement and win free theatre tickets for those who show the greatest ingenuity. Beginning today, and continuing for six days, a strip of pictures, each containing three or four photographs especially posed by Dick Powell, Josephine Hutchinson, Frank McHugh and other stars of the motion picture hit ‘‘Happiness Ahead’’ will be published across the bottom of Page..... Each day’s set of pictures will form one vital and exciting episode of a complete story that will be told in the set of six strips. The last installment will be published Hext Gee (date). No captions or descriptive matter will be printed. The pictures tell their own stories to those who can read them. When the week is over and the entire set of six strips has been published, think up an apt, clever and original plot. Write it as briefly as possible. No dialogue or long discriptions are wanted. Not more than 200 words should be used. All plots must be sent to the Contest Editor of the .......... (newspaper) before ................ j It is not necessary to wait for the end of the series to win a prize in this unique contest. There will be a daily prize of two tickets to athe a5. .Ste sc Theatre, for the snappiest, most appropriate title line for each strip. No more than ten or less than three words should be used. Titles should be sent to the Contest Editor by six PM of the day following the appearance of each strip. The best plot submitted, judged by the manner in which it follows the pictures, as well as its origin _ality and method of treatment, will win a prize of $5.00 in cash. In addition there will be ten honorable mention awards, each of which will be two tickets to the ............ Theatre, where Dick Powell and Josephine Hutchinson will head an all star cast in the First National picture ‘‘Happiness Ahead’? OD es ees Guess the Plot Scenes from “Happiness Ahead,” Warner Bros.’ Intimate Musical Hit starring DICK POWELL, JOSEPHINE NOW THAT WE’RE FRIENDS... WE'LL -SEE YOU especially posed by Dick Powell, Josephine Hutchinson, Frank McHugh, John Halliday, Dorothy Dare and other stars who will open at the .................... Theatre in First National’s merry comedy “Happiness Ahead” on Six strips in all will be printed. Write a catchy, snappy, clever title line for this picture strip. The best one submitted to the Contest Editor of the .............. before 6 PM tomorrow evening’ will win two tickets to the poe ae When the entire set is published, write a (Second Day) plot. The best plot, judged by its cleverness, originality and the way it ties in with the pictures, will win a prize of $5.00 in cash. Ten other prizes, each of which is two tickets to the .................... Theatre will be awarded. All plots must be sent in before ... THAT’S RIGHT! SHE’S SAYING: 3m fe) 0) % ke % 2% z o7= Mat of six strips available on order to Editor, Merchandising Plan. Order No. 46. Price 50c per set. Page Twenty-two