Happiness Ahead (Warner Bros.) (1934)

Tie-ups Based on Title of Pieture Title of picture lends itself to good copy angles tying up many different products. Below are a few suggestions: DRUGSTORES: ‘‘There’s Face ‘Happiness Ahead’ with Smith’s shaving soap.’’ ‘‘'There’s mouth ‘Happiness Ahead’ Jones’ toothpaste.”’ JEWELRY STORES: There are many hours of ‘*Happiness Ahead”’ with anew Brown Watch. GAS STATIONS: There’s ‘‘Happiness Ahead”’ when you fill your tank with Locony. RAILROADS, BUS LINES: A trip on the B.&B. leads to ‘‘ Happiness Ahead.’’ AUTO DEALERS: There’s ‘‘Happiness Ahead”’ with the new Clutz. FURNITURE STORES: Happiness Ahead with a Rimmonz Beauty-rest mattress. with Get out that old Contact Book and see how many of these ideas you can sell. Two Practical Novelties Arrows ers HAPPINES 9 AREAL == Plant every pole and billboard in town with these arrows, all pointing to theatre. Arrows are 17 inches long on heavy cardboard stock. Half of your order points one way and half the other. Prices including imprint are: — IM—$11.00; 500—$6.00; 250—$4.00 Stickers There's SORENESS HHESG Paste the town with these. Every place in town is a prospective spot for the stickers. 3 inches in diameter, colors are white on red. Prices including imprint are: — IM—$2.50; 5M—$2.00 per M; 1OM—$1.50 per M Order both novelties directly from: ECONOMY NOVELTY COMPANY 239 WEST 39th STREET NEW YORK CITY Cartoon Contest Newspaper’s editorial cartoonist is always looking for ideas for his daily cartoons. Suggest that your editor have the town’s thinker-uppers supply the ideas, limiting them to cartoons plugging the ‘‘Happiness Ahead’’ idea. Winning cartoon is used by eartoonist and also gets a prize. Ten best cartoons are awarded passes to see the picture. Charity Drive Get all the charities in town started on a great drive to have every unemployed person fed, clothed and shelttered before the oncoming winter. Drive can be headed with ‘‘There’s Happiness Ahead for the poor of Syracuse.’’ Happy Faces Have photographer grab shots of happy people on main street of town. Post dozen or so photos in lobby offering passes to those who identify themselves. For Tie-ups Department store in introducing new style or service might go for tie-up using Josephine Hutchinson. Idea being: AS NEW AND CHARMING AS JOSEPHINE HUTCHINSON. Store then sells product giving mention to ‘‘That glorious new screen star soon to be seen at the Strand in ‘Happiness Ahead’ starring Dick Powell.’’ Car Cards Title especially appropriate for ear ecards. Copy to read FOR HAPPINESS AHEAD —take this car—. Busses and other transportation lines can be tied up on same idea. Phone Company Local telephone company might be looking for an idea for smart advertising campaign. Suggest that they use the ‘‘Happiness Ahead’’ angle. They might make up hangers to place over the mouthpiece of every public phone, with copy reading, ‘“‘There may be Happiness Ahead when you make your next phone call. Phone anyplace in town for only 5e.’’ Same idea may be included in their ads and with their monthly statements. FREE DISPLAY UNIT Lots of exhibs have been using the covers of our pressbooks as display pieces in their lobbies. On this book, you’re getting three times the value, for the cover, page two and page three are all ideal for display purposes. Mount them nicely, display in your lobby well in advance of the picture, and you’ve done a nice job of advance publicity for the film. And it didn’t cost a cent! Teasing The Town The ad section outlines a teaser campaign to set up your show in big style. Here are the exploitation ideas to go with that advance drive; one for every purpose. Look’em over—use’em wherever you can and add your own ideas to these! GOLF COURSES—“‘Don’t get excited because you took a ten on this hole. There’s Happiness Ahead.” FOOTBALL STADIUM—“Don’t worry if you’re a touchdown behind. There’s Happiness Ahead.” WEIGHING MACHINES—“Don’t mind even if you tip the scales at 200. There’s Happiness Ahead.” ENTRANCE TO CITY—“You are now entering the City of Syracuse. There’s Happiness Ahead.” BUILDING EXCAVATION—Building going up—There’s Happiness Ahead. Put on your thinking cap! You ought to be able to think of plenty more yourself. MINIATURE SILK BANNERETTE Autographed _reproduction of Dick Powell on shimmering pastel silk, 10 x 13, with gold hanging cord, fringe and enameled balls on staff. In a variety of colors and can be used “ on all your future shows. Price: 25c each in lots of 4; 22M%c each in lots of 12; 20c each in lots of 25. ra ot alee thle MeL nN slp on Immediate delivery, postage prepaid. Cash or C.O.D. Order from: GARNER PUBLISHING CO. Room 226 1775 BROADWAY NEW YORK, N. Y. Aw, Cut It Out! We mean those swell illustrations in the posters . . . and the lettering! There are three or four different styles which can be used for everything from Fronts to Floats. Look over the posters —See what you want? Then CUT IT OUT! Of course, you've found out from past experience that a little shellac and flitter will add immeasurably to the lustre and flash! Page Twenty-five