Happiness Ahead (Warner Bros.) (1934)

Cover Stadiums From All Possible Angles If there are any football games being played make sure you cover them thoroughly. Gag used by one exhibitor last year with great success was idea of tying balloons on banner and sending it over playing field. If you’re using a sound truck get it at entrance of stadium. Another angle is to have some men wave a big banner carrying copy “THERE’S HAPPINESS AHEAD” immediately after local team makes a score. If your connections at local school are strong try to get student spectators to sing a special parody tying up the football game, to the tune of HAPPINESS AHEAD. Heralds and other throwaways should of course be included in your stadium campaign. Happy Dialogue Lines Here are nine dialogue lines that catch the spirit of this happy picture. Action stills illustrate each line. Make a display of the stills with the accompanying line for your front or lobby. They’re swell for blowup puposes. FRANK McHUGH: “I was showing her how to clean a window in five easy swishes, but I pressed too hard on the fourth swish.”’ JOHN HALLIDAY: (Still No. GB 62) “You’re leaving tomorrow? What's the matter, is the building condemned?” | (Still No. GB 71) JOSEPHINE HUTCHINSON: “A girl should chose a husband as she would an automobile . vantages .. overhead valves . with an eye to practical ad. hydraulic brakes . . . ” (Still No. GB 67) FRANK McHUGH: “Hey! I said kiss him happy New Year; I didn’t tell you to move in.” MARY RUSSELL: (Still No. GB 1) “What's the matter? Can’t a body wish a body Happy New Year?” (Still No. GB 5) DICK POWELL: “Oh—I beg your pardon. I—I thought it was Tom’s girl I was kissing!’ FRANK McHUGH: DOROTHY DARE: Mary’s place... works.” (Still No. GB 11) “Yeah, bring me a pair of chop sticks too... but make mine well done.” (Still No. GB 12) “You might try to get a job down at you don’t need to know much where she (Stil No. GB 17) FRANK McHUGH: “Ah, look, he plays the harp.” (Still No. GB 14) Colortone Especially devised for this film, it makes your sereen presentation artistic and colorful, besides giv ing added depth to your film. 4x5 Colored posifive only )..3.... $2.00 —Set (pos. and 3144 x4 Colored positive only .... 1.50 —Set (pos. and Order by Number 919 National Studios, Inc. 226 West 56th Street New York, N. Y. Page Twenty-sia Call All Homes This telephone stunt was used successfully, in the field, so we’re passing it on to you. Get a gal with a bit of personality in her voice, to eall your mailing list. Instead of speaking directly to the party called and plugging picture, she speaks as if to a girl friend raving about the great show at the Strand, ‘‘Happiness Ahead,’’ and advising her to see it etc. When the listener-in can catch breath and ask what number your girl is calling, girl gives another number and begs pardon for getting wrong connection. But in the meantime, person called gets an earful of theatre’s plug without realizing gag. Order from: M. MAGEE & SON FOR YOUR FRONT AND LOBBY Bright and happy looking decorations to snap up your house display. Several items are for rent—all fit some part of your lobby and front. DICK POWELL-JOSEPHINE HUTCHINSON AHEAD now! STRAND NET STREET BANNER: 10 x 15 ft. Copy as illustrated or as otherwise ordered. Lettering on two sides. Deliv ered with cables, pulleys, ready to hang. $25.00. Net can be used over again by relettering strips. (Not for rent. ) pr ee Ae Yosephine HUTCHINSON in HAPPINESS AHEAD’ VALANCE: Transparent silkolene 36” deep. Made to fit your marquee. Send sizes of front and sides. Sale price $1.70 per yard. Available on rental basis, depending on size. Dick POWELL BURGEES: Two styles. a 20” x 30” on colored —_ duck material. Indicate style desired. 50c each. (Not for rent.) DICK in AHEAD POWELL HUTCHINSON “11 AHEAD O FLAG: 9 ft. x 15 ft. sewed letters on heavy colored bunting. One side, $10. On both sides —$15. Rope and canvas heading to prevent chafing. (Not for rent. ) STYLE A Ke RE PE «FE PIN fe) HEA STREAMER PENNANTS: Not illustrated. Size 12 x 12 inches. Ready for stringing to any desired length. $2.25 per dozen. (Not for rent. ) STYLE B Dick POWELL § vosephine HUTCHINSON STAND HAPPINESS tit: ) ae NO ROOF SIGN: 6 ft. x 15 ft. Two color bunting job. Single face. Grommets for hanging. Rental $10. Theatre name and date sni pe free. Sale price $20. On Rental Basis Exhibitor Pays Shipping Charges Both Ways All Outright Purchases Shipped F.O.B. New York City 140 Fulton St., New York City