Hard to Get (Warner Bros.) (1938)

If yow’re looking for an animated lobby or front display you’ll get a “kick” out of the six ty) : sheet. Figures of Dick Smee et Powell and Olivia de Havilland are 3 feet high when cut out and mounted. Olivia’s feet are made to kick up and down by means of a belt attached to cog wheel (A) which in turn causes wheel (B) to move in the opposite direction. (See 6-sheet on back cover ). Let’s Play ‘Hard To Get’ Date Bureau Date Bureaus have proven popular in various sections of the country, especially in college towns. Set up in your lobby week before picture opens. Copy: “Hard To Get A Date? Try Our Service.” Boys and girls fill out cards giving their addresses, ages, hobbies, etc., and deposit in separate boxes. Cards in girls’ box are mailed to addresses on boys’ cards and appointments are made. Appropriate copy at bottom of each card tips off boys to take their dates to see “Hard To Get.” ‘Disguise’ Stills Dick Powell wears half a dozen disguises in the film. Display of stills showing him in these various roles would make an interesting exhibit to spot in your lobby. Stills show Powell as gas station attendant, window cleaner, messenger boy, riveter, scrub “woman,” and colored singer. Order special set of “Dick Powell Disguise Stills.” Set of six — 90c from Campaign Plan Editor. DALLY Use This Cutout Illustration above shows how art from three-sheet and lettering from one-sheet (see back cover) can be cut out and rearranged for attractive lobby display. Make A Big Street Scene ~, tl os ero fold a number of gals (about six or ei You’ve heard of the ‘Blind Man’s Buff’ game — probably played it yourself when you were a kid. Well, that’s what this stunt is, only you play it with girls (and that always makes a game more interesting!). Game can be played either in lobby or on stage. Blindght), and turn a man loose among them. He tries to avoid getting caught. First girl who nabs him gets guest tickets to your show. Stage a real “Hard To Get” scene on busy street corners throughout town. Gent follows attractive girl through Streets trying to attract her attention. When they come to busy corner, girl turns and slaps him. When crowd gathers she unfurls banner i : 7 carrying this copy: “I’m ‘Hard To Get’ — but you have a date to see me at the Strand Theatre F riday.”’ Couple then moves on and repeats stunt on another busy street corner. ‘Cap’n Andy’ Charles Winninger, who plays the part of Olivia’s lovable father in this picture, achieved his greatest success in the stage play and screen version of “Show Boat.” He has spent forty years before stage, screen, and radio audiences. Take advantage of his popularity by means of displays in lobby, letters to old-timers, ete. Interviews Reporter interviews men passers-by with this: “Olivia de Havilland wants to know whether a girl should take the initiative in showing her fondness for a man, or whether she should play ‘hard to get.? What do you think ?”’ ‘Peek-A-Boo’ Display Oe DICK POWELL AND OLIVIA De HAVILLAND START PLAYING [HARD TO GET" ae cece ee EN G Loa ia Heads of Dick Powell and Olivia de Havilland alternate in “peeking around” sides of lobby set-piece. Diagram shows how heads are moved by sprocket attachment (A) which is attached to rocker (C) by means of loose swivel (B). For heads of Powell and de Havilland order stills HH 403 and DP 461 — 10c each from Campaign Plan Editor. FP [14] ‘Man Munt’ Get gals chasing man all over town. Paper announces that a man of a given description, dressed in a certain costume, will be around town on a specified day. The first ten girls who identify him and give the password “Hard To Get” are given a pair of guest tickets to your show. Lovwelorn During week before opening of picture have a love advice expert in your lobby to give free advice to patrons. Selling line: “Is your girl friend or boy friend playing ‘Hard To Get’? Rinaldo will tell you what to do.” Announce this feature in your ads, programs, and on the screen.