Hard to Handle (Warner Bros.) (1933)

2 Day Fashion Contest Sure To Intrigue Here is a peach of a newspaper stunt that the papers will go for and the women will read. It will attract a tremendous amount of attention to your show and is worth putting over. The two photos of Mary Brian and Ruth Donnelly, show them in practically the same dresses. Don the Women with each of the Donnelly gowns. Offer prizes for the most intelligent criticisms of the gowns she wears. This stunt is a cinch for department store and dress shop tieups. It is possible that you can get one of the department stores to use these cuts in their ads in order to point out the value of being nelly’s dresses have been given ad-| properly gowned as is possible if ded touches for the sake of comedy | one buys at their store. effects in the picture. The idea of We are giving you two publicity this contest is to have the news-| stories with which to announce the paper readers point out what’s wrong | contest. Publicity Story No. I 25 Guest Tickets to Strand for Best Fashion Criticisms Screen Star Dressed for Comedy Effect in Funny Costumes in James Cagney’s Newest Hit Cut No. 24 Out 20c Mat 10e Just to show you how funny and different two people can look when wearing practically the same sort of gowns, take a look at this picture of Mary Brian, (left) and Ruth Donnelly, who plays the role of her mother in James Cagney’s latest Warner Bros. hit, ‘‘Hard to Handle,’’ which comes to the Strand, NOR ites ee ce ‘Hard to Handle’’ is a grand comedy drama, and in order to achieve a comedy effect, the Warner Bros. fashion designer, dressed mother and daughter as shown in the picture. Tomorrow, the Herald will publish another picture showing Mary Brian and Ruth Donnelly wearing other similar gowns. In conjunction with the Strand Theatre, the Herald is offering 25 pairs of guest tickets to ‘‘Hard to Handle,’’ for the most intelligent criticisms of the two gowns.worn by Ruth Donnelly. This is the sort of thing every woman loves to do—pick flaws in the costume of others. Incidentally, it will show you just how it is possible for one person to look stunningly as does Mary Brian, and look like a freak, as does Ruth Donnelly by simple changes in the same costumes. Study this picture carefully and also watch for the one tomorrow. Then write out what you think is wrong with Miss Donnelly’s costumes, and send it in to the ‘‘Hard to Handle’’ Fashion Editor in care of the Strand, by ........................ and perhaps you’ll be one of the 25 lucky ones to receive two guest tickets for the marvellous James Cagney Picture, ‘‘Hard to Handle.’’ Page Twenty-Two Publicity Story No. 2 What’s Wrong With This “Hard to Handle” Dress? Guest Tickets to Strand Show for Best Fashion Criticisms Herald Readers Asked to Point Out Flaws in Costume Designed for James Cagney’s Hit Cut No. 23 Cut 20c Mat 10c Well, reader, here is the second and last picture in the unique Fashion contest being conducted by the Herald in conjunction with the Strand where James Cagney’s first picture this year, ‘‘Hard to Handle,’’ Whil OPO, NEXb-< 5) acy As we explained yesterday, in order to obtain a comedy effect, the Warner Bros. studio stylist, dressed Mary Brian, at the left, who plays the role of James Cagney’s sweetheart in the picture, in stunning clothes. The stylist then dressed Ruth Donnelly, at the right, who plays the role of her mother, like Astor’s pet horse. She looks funny, you'll admit. Just as funny as she looks in the movie. Now it’s up to you to point out what’s wrong with Ruth Donnelly’s costume. Every woman knows instinctively when she’s looking at a perfectly gowned woman and when she’s not. Write down the faults you find with the dress and send in your criticisms, together with the one of yesterday’s gown, to the “Hard to Handle” Fashion Editor, care of the Strand HGLOtee Twenty-five pairs of guest tickets are being offered for the 25 best criticisms. There is no reason why you shouldn’t be one of the lucky ones to see James Cagney in “Hard to Handle’, without cost. It’s a grand picture, well worth seeing and well worth working for. To Help You Judge Contest (Not for publication) Picture No. 1 Here are some of the faults with the dress worn by Ruth Donnelly in picture No. 1. The fashion editor of the newspaper you tie up with, may want to supplement this list with some of her own. The combined list should then be your gauge in judging the letters that the readers sent in. Mary Brian’s dress has been used to the best advantage by just covering the bodice. In Ruth Donnelly’s dress, there is no sense of unity. In the first place this material should never have been used in this manner in an afternoon dress. The sleeves help to make a bad contrast when the rest of the gown is striped. They literally chop off the arms and melt them into the rest of the maze giving the effect of a jigsaw puzzle. The sudden change of stripes at the knees is also very bad as. she has already practically cut the line of the dress in half by a wide black belt. The hat, is not suitable for a middle aged woman and in addition is not being worn correctly. It should cover most of her forehead either by tilting or adding a brim. Second Day (Not for publication) Picture No. 2 The black velvet dress with fringe capelet of white and black, and white and black hat to match, are perfectly suited to the height and youth of Mary Brian, but in Miss Donnelly’s dress, the fringe is badly placed. The fringe being placed in an uneven manner at her knee, accentuates her length making her look grotesque. The hat fits neither her face, age or type, the egrettes completing the discord of the ensemble. The rope of pearl though it might be the thing for an elderly matron, does not belong on this heavily fringed gown. The combination of black and white in such definite tones, is entirely too garrish for a middle aged woman.