Hard to Handle (Warner Bros.) (1933)

5 a TITLE LENDS ITSELF TO CO-OPERATIVE TIE-UP “HARD TO HANDLE” is a grand title and a grand picture for which to frame a co-operative ad. The title can be used to such good advantage, with so many articles of merchandise, that you should have little or no trouble putting it over. Turn the idea over to the advertising department of the solicitor, together with the suggested tie-ups, and the paper will do the rest. Of course, be sure that you grab off a nice break for yourself gratis. The following dealers can be intrigued with this sort of copy. VACUUM CLEANERS Brooms Are Hard to Handle The Hoover Vacuum Cleaner picks up the dirt as neatly as James Cagney picks up the blondes in “HARD TO HANDLE” at the Strand Theatre. FOR AUTOMOBILE DEALERS While You’re on Your Way to See JAMES CAGNEY “HARD TO HAN DLE” Stop in to see how easily you can handle our New Model NASH Car. All the comforts, etc. SEWING MACHINES Our New Sewing Machines Are So Easy to Handle. Stop in for a Demonstration While on the Way to See James Cagney in “HARD TO HANDLE” at the Strand. DRESSES — If Your Wife Is Hard to Handle, Treat Her to One of Our Dresses and take her to see JAMES CAGNEY in “HARD TO HANDLE” Now Playing at the Strand. Other dealers to tie-up with: Reducing Machines; Belts; Rowing Machines; Washing Machines; Curling Irons; Corsets; Beauty Parlors—“If Your Hair Is Hard to Handle,” etc.; Dress Shirts and Bow Ties; Drive Your Own Taxis. povets RedHeaded Sex Menace Returns! CAGNE HARD TO HANDLE, “You’re telling me?’ rowel back again in ‘HARD TO HANDLE’ MARY BRIAN RUTH DONNELLY LAIRE DODD ELEANOR A Warner Bros.’ Hit with MARY BRIAN * RUTH DONNELLY + CLAIRE DODD SPECIAL LOBBY BLOW-UP A special enlargement of James Cagney is available to you. Enlarged to regular onesheet size (28 x 42) and mounted on heavy beaverboard, it can be had in either black-and-white or beautifully colored. Especially priced at $2.00 for black and white; $3.00 for full color F. O. B. New York Not Carried at Exchange Order direct from PHOTO-COLOR STUDIOS 220 West 42nd Street, New York, N. Y. WHAT'S HAPPENING .... On The Warner-First National Lot. A new service instituted by Warner Bros. presents the latest news from the Warner Bros.-FirstNational studios, dealing with pictures in production — Hollywood previews — and about everything you should know about the coming product. It is called “‘What’s Happening on the WarnerFirst National Lot.” This service is available to you without charge. For your own information, you should read this special weekly news bulletin. In addition to giv ’ athe pictures you are e nee of this up-to-the-minute “news, by planting it with your local movie editors, taking care to mention the fact that the picture will be shown at your theatre. Write for this free service without delay. Address: Warner Bros., PUBLICITY DEPT., 321 W. 44th St., N. Y. C. BURGEE In brilliant shades especially for suspension in your lobby or under your marquee. Size 20x30 inches, printed on heavy, durable canvas. With eyelets for hanging. Economically priced at 45¢ Each Available only from MORRIS LIBERMAN 729 Broadway, New York, N.Y. NOT AT EXCHANGE Page Twenty-five