Harold Teen (Warner Bros.) (1934)

Three Contest Ideas For Papers Carrying ‘Teen’ An easy one if you’ve a ‘Harold Teen’ strip: Collaborate with the paper on a prize offer for the winners in any or all of these contests: 1. Ask contestants to write the final balloon of a Teen strip. One of the year-old strips can be picked up for the purpose. The original drawings and gags can be retained with the balloon in the final box left blank for the filler-inners. 2. <A slight variation of the foregoing: Readers fill in all the balloons of a ‘Teen’ strip blanked for the purpose. 3. For the artists: Best completed ‘Teen’ strip drawn by amateurs to get a special prize. Contest to be judged on basis of (a) closest resemblance to original Carl Ed cartoons and (hb) cleverness of idea. Prizes for the contests can be sponsored from a department store in exchange for window display of material submitted and newspaper mention. The ideas can be used for one-day contest with a daily prize over a period of a week. 5 Uses For This! See The Ford Man You can do things with your local Ford dealer in the way of window displays and newspaper advertising. Stills No. H. 87, 90 show the boys and girls in an old, battered flivver which plays a big part in the film. Slogans on the car are in typical collegiate style. Dealer can use stills for: I. As a STREET BAL ban1. To advertise his new style cars by playing up the contrast between the V-8 and the Model T. LYHOO with nered title and playdates. 2. For a CONTEST offering passes for best 2. Still displays in his winslogans to be painted dow with copy reading, on it. ‘‘Harold Teen Drives a Ford, 3. As idea for PARADE “Vhy Don't You?” or competition. Awarding prize to owner of town’s oldest car. 4. As a free taxi offering to take customers to your theatre. School Socials Get a plug for ‘‘Harold Teen’’ at parties, dances or bridge games sponsored by schools. If impossible to get banners or heralds in, offer to print dance programs or Bridge scores, devoting the cover to plug for your showing and playdate. “Harold Teen” Ball Patterned after New York’s successful Beaux Arts Ball. Interest high school or college Social Chairman in conducting a ‘‘Harold Teen’ Ball. Guests should come dressed as comic strip characters, not necessarily from the Teen strip, but from any strips at all. Theatre can give prizes for the most original or most humorous costumes. Plenty of stills and blow-ups to decorate the place, theatre name and playdate prominently displayed — and you’ve sold the picture in as strong a way as possible to your best audience, the youngsters. Same type of ball may be used with the Junior League as the sponsors. Think it over... it’s a big idea. 3. Offer to give such a prize to the winner of your high school contests. Letter To Parents The theme of Harold Teen is one which should interest all parents. Tell them about the show through mailing campaign. Suggested letter follows: Dear Mr. Blank: It has been my good fortune to play many pictures in the past which through your invaluable support have proved very success-= ful. At this time I am planning a showing of another film which I am positive will appeal to you both from an entertainment and interest Standpoint. The title of this picture is "Harold Teen," a cinema version of the world famous comic strip. The theme of this film unwinds against a high school and college background, showing for the greater part the social side of school life. It presents a grand opportunity for you to see these youngsters who typify the youth of all America and get behind their pseudo sophisticated exterior— and believe me, its more fun than you can imagine. The entire proceedings are light and breezy with an unusual musical sequence providing the climax of the story. It's the type of picture you can safely bring the kids to see if they haven't already asked to bring you. Sincerely, . . . . Manager lee-Cream Eating Contest A take-off on pie and watermelon eating contests. Get a local drug store or ice cream parlor to sponsor a Harold Teen Ice Cream Eating or Pie Dunking Contest. There’ll be plenty of contestants you can be sure and because of the excitement which this stunt will cause, there’s a large possibility that newspapers will go for stories and pictures. Get School O. K. Selling Harold Teen as a good clean picture for kids should not be hard—it is a good, clean picture. On that basis, invite your school officials to a preview, and interest them in the film as good entertainment for their students. You might even get an endorsement or statement from the more prominent officials to the effect that they recommend the show for their students. What could be sweeter ? ANOTHER SCOOP FOR YOU: Manufacturers of Paris garters and suspenders have £ entered into an extensive tie-up on “Harold Teen.” Product involved is Paris Suspenders, sold by leading haberdashers everywhere. Manufacturer is preparing elaborate displays featuring Hal LeRoy, and “Harold Teen.” Dealers are advised to aid in every way. Advertising accessories are being shipped to every agency in the country. Suggest you contact Paris people the minute your playdate is set. Ilustrations of tie-up accessories not available at press time, but they’re ready by now and eager to be put to good use. For complete information, notify either: A. Stein and Co. Mr. J. M. Kraus 1143 West Congress St. Chicago, IIl. Mr. A. S. Sachs A. Stein and Co. 330 West 34th Street New York City OR NOTE: With so many haberdashery tie-ups it shouldn’t be difficult to sell stores on idea of making up complete HAL LeROY windows. It’s an angle worth tackling. Funny Costume Contest In ‘Harold Teen,’’ a marriage ceremony is performed by a minister dressed in a rather peculiar costume. This suggests contest with prizes for the most incongruous costumes. A parade is possible, snapshots provide another means, and a stage contest gives you a third angle. Is There An Organist In The House ? ? ? ? If so, he can be put to good use by plugging the picture’s songs on the mighty Wurlitzer a couple of weeks in advance of your playdate. “Two Little Flies on a Lump of Sugar,” “Simple and Sweet,” “How Do I Know It’s Sunday,” are published by Remick Music Co., and represent one of the most distinctive sets of melodies ever incorporated in a picture. Make certain that an announcement is made that the song played is from the picture soon to be shown at your theatre. Page Eleven