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ee a eee How To Use The Cartoon ‘Tie-Ups:
_ SEE HAROLD TEEN COME TO LIFE!
Harold, Lillums, Mimi, Lilacs, Shadow—they’re all alive
now in the fastest, funniest, peppiest Warner Bros, picture you've ever seen, All the fun of the comic strip itself plus
music and girls as the world’s most famous soda inhalers gmp through life.
Numerous tie-ups have been made with novelty manufacturers andthe Carl Ed. strip. A few of the items included are displayed here. If local distributors of the articles are unknown, contact manufacturers addresses listed,
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Just trace the Srooves and you will DRAW one of Harold Teen's comics and 9 surprise picture of Hal LeRoy, Broadway's dancing favorite and star of the movie.
at
UKELELE’
Contact
Chicago, III.
THIS SPACE FOR THEATRE IMPRINT
Talent-Aid Grooved Picture—Patent applied for—Made exclusively by Gordon-Greene
As a throwaway for school kids, this combines instruction with pleasure. Sponsored by the Parent’s Magazine as an aid to drawing.
Illustration shows half-completed drawing. Hal LeRoy’s head is seen against a background of the comic strip. Drawing is grooved on the paper. To use it, ehild merely puts pencil in the groove and follows the lines. Highly recommended. Sample enclosed.
Reasonably priced at: 1 to 5M—$4 per M; 6 to 1OM—$3.80 per M; Over 1OM—-$3.60 per M.
Add $3.50 to every order for composition and imprinting. Half payment should accompany order; balance C.O.D.
Order directly from: GORDON-GREENE PTG. CORP., 19th Street, New York City.
52 East
STANDEES TO SELL THE SHOW
Here’s a standee that will stop ’em in their tracks.
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See Carl Ed's | wonder || And Lilfums inthe Hesh, played famous comic a mec... || byadorable Rochelle Hudsen... srip-ling brought | |
tole... : mod i
A full life-sized figure of Hal LeRoy, beautifully colored, stands out of a comic strip background with scenes from the picture instead of sartoons.
The entire display is in vivid waterproof colors, easel-backed.
! Patricia Ellis} and, : vewel] (Guy Kibbee}
ways greatest tep-dancer | do his stuff 3 in “Collegiate Wedding”...
This type of standce is brand new—it plugs both eartoon and _ picture—and instantly arrests the attention.
Put it in your lobby or in front of the theatre, and watch the quick response.
Actual size, 72” x 36”. Price, $10, F.O.B. New York—no extra charge for crating. Order direct from:
PHOTOCOLOR STUDIOS 220 West 42nd St, N. Y. €.
. a — = And 4 other big spectacle: song numbers in the famous | ' }
q ts the year's big laugh hit | “Don't miss if!
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_ Warner Bros. monner.
44
Page Twenty-four
(Above) THE ‘HAROLD TEEN
THE HARMONY COMPANY 1744 No. Lawndale Avenue
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For Mother’s Day
Here’s Hal LeRoy giving flowers to his girl’s mother. It makes a perfect still for Mother’s Day tie ups with florists. Mother’s Day oceurs on May 13. If you are playing ‘‘Harold Teen’’ before that date you can make use of this. Florists start plugging Mother’s Day for a long time in advance. Blow up the still for the window with appropriate copy.
BROK
THE ‘HAROLD TEEN GAME’
Seian aaa Pals gone
ee
and the
‘HAROLD TEEN PAINT BOOK’
Contact
The Milton Bradley Company
Springfield, Mass.
See Your Department Store Now For plete Harold Teen Window!
Art Exhibition By Local Talent
Novel twist tying up perfectly with ‘‘Harold Teen’’ is a mezzanine display of eartoons rejected by publications like ‘New Yorker’ and other comic mags. Undoubtedly your community ean boast of a number of professional and would-be cartoonists, whose efforts have been turned down by magazines and papers. Garner some of their drawings for an exhibition, either in the lobby or the mezzanine. Some drawings will be good, some bad—but all will be funny. Announce the display in the newspapers, with prizes to the eartoonist adjudged most clever. Voting can be done by ballot, which spectators should cast after viewing the drawings.
Soda Shop Angles
Give the corner drugstores and ice-cream parlors the word for a ‘Hal LeRoy Soda’ and let them go down the line with your show’s title worked in for daily ‘Specials.’ The Dealer Stills and Special Soda Poster (See Liggett tie-up) in this section show what you can do for special fountain displays in addition to the set Liggett tie-up,