Harold Teen (Warner Bros.) (1934)

TATI “HAROLD TEEN” TEEMS WITH |_ PEPPY EXPLOITATION ANGLES "727" THAT WILL FILLYOUR SEATS! Here’s a comedy for the whole family! It’s a riot|pattered down Ford, which can be of fun based on a cartoon strip that has q made thirty-two million people laugh, creatinga tremendous audience that is waiting to see the film. Upon the forcefulness and resourcefulness of your campaign depends the pressure at your box-office. In this press-sheet you will find stories for your newspaper, suggestions for advertising and exploitation stunts available for every type of house. q q ‘“‘Harold Teen’’ to win. Go the limit on your advertising budget. Play For an outdoor ballyhoo nothing | SLOGAN CONTEST. is better than “Leaping Leana,”’ the trick Ford lizzie that Harold Teen uses to joy-ride in with his shebas. Get an old Ford, or trick it up to look old, and send it through : >t he principal ‘Leaping Lena’ streets. It’s Ballyhoo bound to at tract attention. Paint up the sides with slogans such as are used by Harold Teen in the cartoon strip and the picture. You'll find them on. stills of ‘Leaping Lena’”’ in the stills on file at your The stunt is Follow same lines of procedure as in the foregoing contest, Slogan Contest except that in ° addition to tie For Slicker eo" with newspaper, tie up also with a merchant selling slickers. The merchant agrees to donate one or more slickers to the winners—say a boy and a girl—in return for the advertising that the stunt will give him The newspaper may cooperate with you to the extent of assigning one of its staff artists to decorate the slickers as well as publishing the slogans, self-explainable. comparing it with pictures of the new Ford. Best of all get an old some new Ford models, using posters Interest the Ford dealer in your district to tie up with you on the “Leaping Lena’’ angle. Use stills of “Lena” in the dealer’s window, ROBERT KANE presents ALLAN DWAN’S Production called “Leaping Lena” and place it side by side with one of the hand calling attention to both. This exhibit can be used either in front of your theatre, which is best for drawing crowds, or in the dealer’s window. Be sure to get the name of your theatre and the picture’s playdate prominently displayed. Suggested by this exhibit is an Oldest Lizzie Contest in which you tie up with the Ford dealer and one of the newspapers on Oldest Lizzie finding the oldest Con tes t tin-lizzie in town. Ultra modern 4 high-school boys (fag; and classy co\ eds. One year ahead of everything in styles, titles and gags. Thecar mustrun. ° \ When the oldest Ten miles ahead ERS one is found,| Of any collegiate TEACH PET /i/sa they obi > comedy you've ‘ever seen. It’s an education in itself to see it! display it in your lobby, or let the Ford dealer display it in the window of his store, using the new Ford model in the manner suggested above. * * » Your newspaper tie-up naturally is with the newspaper in your town which icine EIRENE SN he Newspaper ai Cut No 6. Ti eU; uses. the Harold Cut 65¢. a —_ p Teen” strip. The Mai 15. ‘ editor should be with available for co ARTHUR LAKE as Harold. MARY BRIAN LUCIEN LITTLEFIELD as Dad. operation on all counts as it will local First National exchange. Better yet, get the slogans for the lizzie by means of a contest in which you can tie up with one of your newspapers. Offer prizes of various sorts (co-operate with local merchants for these prizes in names of contestants, etc. A slicker slogan contest, somewhat along these lines, was recently tried with great success by one of the large New York dailies although no particular picture was involved. It’s practically sure-fire. A variation of Slogan Contest For 71 lobby is to have an artist in your lobby available to decorate (i.e. print vertising ) for the best slogans. These are printed on “Lena” with due credit to the originators. First National instituted a national slogan contest during the production of “Harold Teen” for the slogans that now appear on “‘Leaping Lena” and tremendous interest was evoked all over the country, evincing the popularity which this stunt will arouse. Every sheik and flapper in town will have something snappy to say, providing great copy for the newspaper in the tie up and first rate promotion for you. * * * Artist In Your Lobby slickers brought to him by boy and girl patrons. Your house artist, or an art student, the more attention will he get. here it is. great a crowd, limit the number of slickers to be decorated each day, Another slogan contest which will equal in popular appeal the “Leap ing Lena” gag is the SLICKER/| way you see fit. Aw | >. H 41 vy Ge. DIRECTION OF A.H.BLAN Ze % *“Does Oo Love Oo Li’l Lambs Lettuce?’’ Oh, Slush! Wouldn’t you just know it’s Harold Teen and Lillums! They’re in the movies now, loving and quarrelling just as they do in Carl Ed’s hilarious cartoons, but much funnier. It’s a comic highschool education in seven rollicking reels! Cut No ro. Cut 35c. Z Mat roc. ; with : ARTHUR LAKE — MARY BRIAN — LUCIEN LITTLEFIELD — ALICE WHITE | Hedda Hopper, Jack Duffy and Jack Eagan An ALLAN DWAN Production Presented by Directed by ROBERT KANE MERVYN LEROY A SENSATIONAL FIRST NATIONAL PICTURE this stunt and one that will attract |ing 32.000,000-per.eze” —Tkesear . attention tO your | just some of slogans, figures) on High School can do the stuff. Trick the artist |vertising especially to high-school out in smock, etc., etc. The more | students. he looks like the conventional artist, |dous play for the patronage of the If | high-schools with a short-subject of you are looking for a big-time stunt, | this nature in connection with a picSo as not to draw too |ture like “Harold Teen.” arranging for this by means of lot| following drawings, a contest, or any other|Popularity contest for the most | %!"5 in stills on file at First National help build circulation. The cartoon : strip modelled after Carl Ed’s style ae Lillums. and the illustrated review in this press-sheet are appropriate for any newspaper whether they use Carl Ed’s stuff or not. By the way, 800 newspapers all over the country are running “Harold Teen’”’ daily, reach . ore < —2 your patro ;! * ¥ 2 Wiin the aid of a canleraman you could} take short shot's of local high-school favorites, showing the film at special performances and ad Movie You can make a tremen Arrange with ice-cream parlors to serve a Harold Teen Gedunke * Sundae, Sugar Bowl Special, etc. For tie-ups with high-schools the | Primt uP Gedunke Sundae bibs on regular cheap paper napkins. De * * stunts are appropriate: popular boy and girl; letter-writing Exchange. contest on sub ject: The Most In| COLLEGE CLOTHES | teresting (or Exciting, or FunTie up with local clothier sug niest, etc., etc.) | gesting special display on Collegiate HighSchool Tie-Ups Moment in My Clothes. Use posters and window High Schoo] |cards. Career. Contest among high-school girls for “the most practical and snappy _highschool dress” designed and worn by Play for business of local higha high-school girl; tie-up with high| school by sending out heralds, school athletic events such as footthrowaways; use posters and other ball, baseball, track meet, etc.; supaccessories liberally. Arrange special ply score cards, etc. matinee for high-school students. HIGH-SCHOOL —_—| INEXPENSIVE STUNTS for smaller theatres | SODA TIE-UP | | SPORTING GOODS | ALICE WHITE as Giggles. Also Hedda Hopper as Widow Hazzit. Grandpop and Jack Eagan as Horace Jack Duffy as From the Comic Strip by Carl Ed. Adaptation by Tom Geraghty. “Directed by Mervyn LeKoy— A BIG FIRST NATIONAL PICTURE Tie up with sporting goods store for Special Harold Teen display. Provide merchant with posters, window cards and other accessories. | FOR THE FAMILY | Feature in all your advertising that “Harold Teen” is primarily a picture for the whole family to see, being clean, funny and packing an appeal for girls as well as boys, for the grown-ups as well as for the juveniles. This angle is the basis of all the ads in this press-sheet. Use them. POSTER CUTOUTS | “Harold Teen’”’ posters provide exceptionally fine material for attractive cutouts. Perfect for lobby display. SUGGESTIONS FOR LOBBY DISPLAY CARDS | ( GREAT FIRST NATIONAL PICTURE OT HAROLD TEER Aap Cy 3 y. , a o, a “3