We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
“7 GREAT COMICS IN A RIOT OF LAUGHS”
“HAVANA WIDOWS’ WILL GET THE DOUGH!
Page Two
L.xploitation Council
Here’s a comedy that is a riot of laughs with fast action, snappy, peppy dialogue and smart situations. ‘Havana Widows” provides plenty of hectic mirth for the small town audi
ence as well as for the de luxers.
A wealth of good marquee material is in the cast. Every name has a definite draw and means money. Just imagine having Joan Blondell, Lyle Talbot, Glenda Farrell, Frank McHugh, Allen Jenkins, Guy Kibbee, and Ruth Donnelly, seven ace comics in the same picture!
The angles for exploitation are unlimited. Here is a picture with which to launch an “All Comedy Week.” Everything goes on a wild spree for fun and hilarious entertainment. Even your advertising and your lobby should reflect the comedy. Use your lobby and front to tell about the merry escapades of these mod
ern gold diggers and their sugar daddies.
Get your patrons to join in these advance
preparations. Ask them to submit nonsensical
by JULES M. CURLEY
Publicity & Advertising Director
WARNER BROS. THEATRES NEW JERSEY ZONE—
and Member Warner Bros. National Exploitation Board
LS, aS eS SSS SSS SSS Ss SS ASSIS
gags, funny sayings, and wise-cracks which should be lettered on large signs and hung in your lobby. Offer prizes for the best wise-crack contest in your local newspaper; limericks about “‘Havana Widows” ought to be a great newspaper feature and act as a great plug for
the picture.
You can go the limit on street ballyhoo. The picture offers many opportunities for comedy stunts which will attract a great deal
of attention.
Sell the picture with plenty of out-door posting. The posters designed for ‘‘Havana Widows” handle the comedy angle very
cleverly and will make good cut-outs besides.
Your local radio station should welcome the
comedy sketch contained in this press book.
You can’t go wrong with this one. They
don’t come any funnier than “Havana Wid
9
ows’ and the crazier the gags you pull, the
greater they'll go for it.