He Couldnt Say No (Warner Bros.) (1938)

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FUNNIEST PROPOSALS Some married people can relate funny incidents on how they got married. Arrange a contest with local paper for readers to submit their idea of the funniest proposals. Call it "He Couldn't Say No Contest,’ Prizes to winners promoted from cooperating merchants. Prize-winners can spiel answers over P. A. system. Have papers and photogs cover event for breaks. USE POSTERS FOR CUTOUTS Posters on this show offer swell cut-out possibilities. The six-sheet provides large heads of Frank McHugh, Jane Wyman, and Diana Lewis. Lettering is not connected to the illustration giving you the title for cutout which can be wired for flashers. EXPLOITATION find Double for Statue In the picture, Frank McHugh falls madly in love with an eight-foot statue. Subsequently he finds the girl (Diana Lewis) who posed for it. This sets the stage for local search to find girl who bears the greatest resemblance to a statue which you spot in lobby. Here are four easy-to-work items: (1) From local art school or museum borrow a full-figure statue of pretty girl; set up on pedestal in lobby; next to statue place platform for contestants to stand on for comparison. Signs explain. (2) Announce search through publicity and ads, heralds, tack cards and trailer on screen. Use photo of statue in as many places as possible. (3) Promote prizes from local merchants (beauty treatment, bathing suit, dress, etc.); include store credits along with lobby displays of merchandise; promote dealers coop-ad. (4) Conduct preliminary eliminations in theatre every evening, in advance of opening—finals on opening night. Art school officials act as judges. UNVEILING IN LOBBY Local sculptor may be willing to loan a recently completed clay statue for unveiling in your theatre lobby. Handle entire affair as if it were a civic event. Display plenty of scene stills and poster cut-outs. Gals pass out heralds +o _ onlookers. Copy: "He Learned About Women From... a Statue. Frank McHugh in ‘He Couldn't Say No’ —at the Strand Friday." BRIDEGROOM STREET STUNT Open car decorated with old shoes, tin cans and other customary marital equipment tours town. In back seat is a small meek fellow with a hefty dame as his bride. Large banner on sides of car explain — "'He Couldn't Say No’ — Strand now! GAL POSES FOR SCULPTOR For a lobby attention-getter try this: Gal in bathing suit poses for sculptor. All done in full view of patrons. He times completion of statue to coincide with opening of picture. Scene stills from picture and selling copy spotted nearby: "'It's a laugh riot — when Frank McHugh falls madly in love with a statue in "He Couldn't Say No.’ " MAN AND DUMMY STREET BALLY Man tours streets with dummy figure under his arms and this copy: ''She But He Loved Her Just The Same — Frank McHugh in "He Couldn't Say No!' Now at The Strand Theatre." MAT oss: bes song) Webbs MAN LOADED WITH PACKAGES To attract attention of street crowds — have a man carrying packages STOCKINGS __ Stills fon Local Jioups Had A Heart of Stone— |) = SIM oR tI LUGGAGE ____——s—S* FM} -*64 ae WALKING STICK ____FM-179 FRANK McHUGH HANDBAG __ LUGGAGE ___ SOAP CARVING CONTEST Soap carving as a hobby boasts many fans. Siatue of Diana Lewis plays an important part in film. So why not a soap carving contest with amateur sculptors using picture of Diana Lewis as model? Order still — DL-Pub. B and DL-Pub. G from Campaign Plan Editor—1!0c each. Stills show attractive Diana Lewis posing for a sculptor. LOST, STRAYED: MISS COURAGE Teaser ad spotted in classified columns: LOST: Beautiful 8 ft. statue answering to the name "Courage.'"’ Anyone having information regarding whereabouts kindly com municate with Frank McHugh, star of ''He Featured by Couldn't Say No" at the MS restied by Strand Theatre on Friday. JANE WYMAN AN IRATE MA-IN-LAW Have your artist sketch heaped sky-high in both. arms, struggling down street. Sign on back carries title—''He Couldn't Say No!’ Now playing at the Strand Theatre." Page Six Order these specially prepared stills from Campaign Plan Editor. Complete set of eight —70c; or individually at | 0c. a caricature of a hefty mama leading her daughter and a meek little swain to the altar. Copy: ''He Couldn't Say No!" Strand Theatre — NOW.