Hearts Divided (Warner Bros.) (1936)

TITLE PAGE Most music dealers are anxious to cooperate, so don’t hesitate to speak to them about using these smart title pages. They're FREE in limited quantities, so better order yours as soon as possible to make sure of those music tie-ups. DICK SINGS NUMBER IN FRENCH Your French contacts, and all your Powell fans will be interested in knowing that Dick sings “My Kingdom For a Kiss” in French. So when you parle about your songs, remember to tell "em about it. CANDY KISSES IN SONG TIE-UP If you can promote some candy kisses, you re all set for a tie-up on the film’s big song. Idea is to wrap up your kisses in small imprinted ags carrying copy along these lines: “A kiss from the cast of ‘Hearts Divided,’ now playing at the Strand Theatre. Hear Dick Powell sing ‘My Kingdom for a Kiss’ to Marion Davies in this brilliant romantic comedy.” FOLKS IDENTIFY ‘‘KISS’’ SONGS “My Kingdom for a Kiss,” “Kiss Me Again,” “The Kiss Waltz,” “I Kiss Your Hand Madame,” “A Kiss in the Dark’. . . What's it all about? Well, folks either identify famous songs having word “‘kiss” in the title, or else they try to hand in longest list of ‘em. we MARION DAVIE Sie ~ Hearts Joivided™” | DICK POWELL EDW. EVERETT HORTON. CHARLIE RUGGLES « CLAUDE RAINS ARTHUR TREACHER noc BALL JOHNSON CHOU 8 Gdecpdea toe KR FRANK OCMEPBE PBOTBETON Page Twelve Music from picture suggests numerous stunts and tie-ups for your campaign. In addition to regular dealer co-operation, you’ve got a chance to plug film via songs in many other ways, as you'll notice when you glance below ...... NOTE: Title page, window streamer, counter card and bally record can be ordered only from Sam Serwer, R. C. A. Building, 1250 6th Avenue, New York City. SWELL BANDS RECORDING MUSIC Recordings haven't been completed yet, but all the big companies will handle the music from film, with big-name bands doing the honors. Drop around to local dealer before you play picture, he'll find he has plenty for you to use over your P.A. system in theatre and on bally truck... And remind dealer that he oughta play ‘em over his speaker, too. FIND LIPS LIKE MARION DAVIES’ The song “My Kingdom For a Kiss” suggests search for lips most like Marion Davies’. Idea, not new, well admit, is to print cards with outline of Marion's lips. Gals press card against their lips, and compare impression lipstick Ieaves to Marion’s. Those whose lips most resemble the original are given Oakleys to your show. BALLY RECORD Your P. A. system, in theatre, out front and on bally truck will be glad to learn that there’s a swell bally record for this show. Plugs musie and film in a way that'll make folks want to see picture. Priced at 75e. TIE UP WITH THE MUSIC STORES Title page, window streamer and counter card shown on this page oughta give you a coupla ideas for music store tie-ups. EPRICE BY. AL DUBIR ALSO AVAILABLE ON RECORDS AND PIANO ROLLS “Onging? Music | Sad hyrica bef ¥ BARK ; Ko AL ROBIN 7 Cane RUGGLES CLAUDE RAINS ner FLORTON = MUR TREACHER RSOW iR Soe 9 ia! eee 8 aaa CEURTES : UNTER Die-cut as shown, cards measure 9” x 12” and are brilliantly colored ~ and bound to attract extra attention on those music counters. F,asel-backed, printed in two colors on 6-ply board, they re yours for 5c each, postage collect. DEFINE A KISS AND WIN DUCATS Song title might tempt you to run contest asking folks for the definition of a kiss. Best one we ever heard was in the play “Cyrano,” where the hero calls a kiss “‘the blending of two souls.” Think your local Don Juans can think up a few good ones? INVITE PATRONS TO PLAY SONGS Can you borrow a piano? Then set it up in theatre week before opening with sheet music from picture spread over it. Small sign invites patrons to sit down and play tunes. Or possibly music dealer would like to tie in by sending over a pianist. In return, you let him sell as much music as he wants. Of course, similar idea can be worked with victrola, too. DANCE MINUET IN PROLOGUE If you re using prologues, you Il want this one . to be a period affair, with couples in costume dancing the old fashioned minuet. And, of course, your singers give an interpretation of the songs from film. WINDOW STREAMER Here's another FREE. aid to your music dealer displays. Streamer measures 6” x 18”, and is printed in two colors on high grade paper. You Il notice that star and film . Better get set with dealers soon so you II know how many to get plenty of pluggin’. : order for your local tie-ups.