Hearts Divided (Warner Bros.) (1936)

EXPLOITATION ee SELLING THE YOUNGSTERS | ARTS oC DIVIDED VIA CONTESTS AND GAMES BALLYS FOR THE YOUNGSTERS | HEARTS BECOME LIPS! You could print the hearts shown at left, on card — at >>: of which are the words — “See Marion Davies in ‘Hearts Divided’”’ and at bot tom “Coming O81.) galkagieenet Theatre.” On back of card are directions and playdates. Contestants are required to begin with the “hearts” and draw faces of a man and a woman. When finished the “hearts” have become lips! Offer guest tickets to the best ten submitted, neatness and artistic quality determining winners. Idea could also be used as newspaper contest. Lips drawing and completed drawing available in mat No. 116—~10c. ENGLISH CLASS QUIZ Following expressions on the ‘heart’ angle could be given to English classes, with passes awarded for best marks in the test: (A) What is the meaning of the following expressions? 1. Take heart (pluck up courage) 2. Take to heart (grieve over) 3. Out of heart (in low spirits ) 4. Have a heart (show mercy) 5. To break the heart (crush with sorrow ) 6. Learn by heart (by memory) 7. To have at heart (to be deeply interested ) 8. To cry one’s heart out (cry violently) 9. One’s heart of hearts (one’s inmost feeling ) 10. Work with half a_ heart (with little interest) (B) Do you know the ans wers ? 11. In what State is Mark Twain’s Hartford? (Connecticut ) 12. Where are the Hartz Mountains? (Germany ) 13. Who wrote “The Heart of Midlothian’? (Scott) 14. Who wrote the play “Heartbreak House’’? (G. B. Shaw) 15. Author of song “My Heart’s in the Hielands”? (Burns) 14 114% 25 |25% 26 P| A a eis 16. What color the flower called “Bleeding Heart” (Pink) 17. Who wrote “Kind Hearts Are More Than Coronets’’? (Tennyson) 8. What woman is starred in “Hearts Divided”? (Marion Davies) 19. Masculine lead in “Hearts Divided’? (Dick Powell) 20. At what theatre will it be shown? GUESSING GAG In prominent confectionery window they could have a glass jar filled with red peppermint hearts. School children are asked to come in and register name, address, and guess as to number of hearts in the jar. Twenty whose guesses are nearest correct nab guest tickets to the picture. Window displaying the jar should of course use stills. SIMPLE PUZZLE FOR v aaa + lv ae 5 Pa es ae ae (Puzzle and solution available in Mat No. 201—20c) ACROSS: 1 ge WC seg ie ee a nee eae (save) PO Sa MOU ORE rc sesreorrey tae ctcieace neta (ma) Bip EO AIMIGLAY = «00555 3,5 sk cnasagatiocep tastes (lose) Ls Penile bind spies cc cei. 2.ceesssadaions (hen) DEG Se ooe ace ctois Sen decd sectedscctieeetizs (L) BEE Wie ae cert oec ce eek eel uc te ont act see nee (us) GEOGRAPHY CLASS QUIZ Many of the scenes of “Hearts Divided” are laid in Baltimore, Maryland, the home town of Betsy Patterson, heroine of this story, who became the bride of Jerome Bonaparte, brother of Napoleon. Offer guest tickets to the first twenty (more or less) high school pupils who send in corcert answers to this questionnaire about Maryland. 1. What States bound Maryland? (Pa., Del., Va., W.Va.) 2. What bay on the south? (Chesapeake ) 3. The _ highest mountain? (Great Backbone, 3400 feet.) 4. Area of the State? (12,327 square miles ) 5. Population? (1,631,526) 6. Principal crops? (Corn, tobacco, wheat, hay, fruit, vegetables ) 7. Minerals mined? (coal and iron) 8. Leading industry? (men’s clothing ) 9. Principal port? (Baltimore) 10. Where is John Hopkins Univ. (Baltimore ) 11. U. S. Naval Academy? (Annapolis ) 12. What is the greatest Musical Cent-e? (Peabody Institute of Education in Music) 13. Maryland settled by whom? (George Calvert, Lord Baltimore) 14. For whom named? (Henrietta Maria, Consort of Charles I of England) 15. Jerome, brother of Napoleon, married what Baltimore belle? (Betsy Patterson) 16. What picture about Betsy Patterson is coming soon? (“Hearts Divided’ ) 17. Who plays Betsy Patterson? (Marion Davies ) 18. Who plays Jerome Bonaparte? (Dick Powell ) 19. At what theatre will “Hearts Divided”’ be shown? 20. What is the date of lacal J opening? ( 13. Wormlike letter 14. Part of to be 15. Negative CUES OMA POS) 274. dhe svat eee 24. Uncle Sam Land 25. Note of scale 26.5 PIG Denes sisi 27. Steamship 28. Letter before q 22. SUM POO tos esc 31. Indian Territory.......... 32. Eighth letter 35. Medicinal plant 36. Twelve months 37... Letter: before t).....24..406.5.,000 s) 38. East Winton 39. First woman AY ODN OE sages Be (sr) 42, luetter eat ieten= sic. Sanne (s) 45 > TOwisteGiee es cee cca sac was ) 45. Move smoothly....................... (glide) AT VekGk ra pute ves cst oniccccs coe (tek) 497 = bade eines ta ceo ee (IT) OOS Ligament GP os: a ccsssees scabs (Po) 51. Owned by Mes. Seeks has (m1) Be. 2 NG VON Seat rs acc eee ae cass (XT) Lape hiee G1. Sr Demy aurea Se OA negra eR (so) 54 Grown: males = aw. ae (men) DO = ATO ee eee ree ee (an) Dd... POMISGe -tOapRY<;.ce eset a (note) 5382802 benitacnesec cate to ees (amen ) DOWN: 2b art ol tobe sco (am) Be MOVIN ge: trucke:.c.. 2s es (van) Acs WiS ER AGtbOR. shais arte ee ce (e) By Dnt ye eet aier ns iar care ee (L) Gas NOG IN ee ee (out) Le -SOULD MOABs. Aeol oc ase (SS) 8. Fifth letter (e) Oe APG 2 cameo (late ) 13. Heavenly body.. (star) 14%. Myself ........... (me) 16. Preposition (of) n EY eal Up <1 1 eee Cae (is) SOS, Sore tec cr ce eet es a (as) 20. Smith’s nickname...................... (Al) CROSS-WORD FANS (Solution) Pieces shown above, when fitted together and mounted, display the stars of film in heart, as illustrated in lower right corner. Offer guest tickets for the neatest jobs of cutting, pasting and mounting. Puzzle is available in mat form. Order Mat No. 204—20c. NAPOLEON QUESTIONNAIRE History pupils can show what they know about the Louisiana Purchase, Napoleon Bonaparte and the love affair between Napoleon’s younger brother Jerome and Betsy Patterson, who are principal characters in “Hearts Divided,” starring Marion Davies, and coming to the ........... Theatre ............ next. Teachers give questions below as test, with passes to best: 1. On what Island was Napoleon born? (Corsica) 2. To what island was he first banished? (Elba) 99. OlduSilylé 4:4 en ne (OS) 3. To what island was he later 23. Belonging to me ..........0....0... (my) banished? (St. Helena) ee as sbeebs etaieaeeey O peee a pc a ( Bohs. 4. What was the name of his RRR Ns od arene oe ic pees ees enna ° * ° hs sPISPONS:..... sere Reels Fou. Gs (sties ) first wife? (Josephine ) te Guise seine eer ites tas pate: 5. Name of the mother of his OC Vie i son? (Marie Louise ) S ite! i Cie Micatatnr Um Neieiah mans cae. ae 6. At what battle was he de Bac NEM. MI QWOPE: sian ck. ee 2 De EON Sy oer teary Bente (dart) feated? (Waterloo) 37. Propsl in water’ 3i.0-72.....pete 7. What was the name of the ti tian Deuces Le Gen younger brother sent to Amer 42. To remove surface ................ (skim) ica to negotiate with Jefferson $A BY a evrvevr etter eee ir for Louisiana Territory? (Jerep LONGER ines sac te eae go 46. Printer’s measure .................... (em) ome Bonaparte ) aSer Any: has-been 5) ciss cece 50. Kitchen utensil 51%. Sweet potato 8. With whom did Jerome fall in love? (Betsy Patterson) 9. Did Napoleon consent to their marriage? (No) 10. What coming picture is the love story of Betsy Patterson and Jerome Bonaparte? (“Hearts Divided’’ ) SWEET HEARTS Local confectioner could make tiny, red iced, hearts aped cookies for distribution. These should be given to children in tissue envelopes, each of which has the caption: “See Marion Davies in ‘Hearts Divided’ at the ............ Theatre.”’ Also: “Compliments (Solution) Re Bee ated Baking Co.” Page Thirteen