Hearts Divided (Warner Bros.) (1936)

9-DAY LOBBY BOARD CONTEST For you fellows who can’t get newspaper cooperation on contests — here's how to have a ive-day contest in your lobby . . . without spending a cent. You cut out the five-day newspaper contest, shown elsewhere in this book, and then day by day you publish one of the stories and illustrations on a bulletin board in lobby or front of theatre. Table is placed nearby with entry blanks and pencils — and sign invites ‘em to try their luck at guessing past Davies films. Best guesses nab passes to see film. We suggest that you give stunt a big build-up via slides, announcement in all newspaper and lobby advertising. CUT-OUT FROM 6-SHEET This can be used as the center-piece of your front display. To add to the flash, throw flitter over the ornaments on Powell’s uniform and Davies’ hair. Can also be easel-backed and used in lobby or front. LET ‘EM DRINK IN LOBBY Nothing tastes better on a hot day than water . and folks wanting a glass will be grateful to you if you put a water cooler in lobby . with a sign attached inviting passers to step in and have a cool glass of water on the house. Of course you get your plug in by having picture's title prominently displayed by cooler... or you could use imprinted drinking cups, available on another page. Stunt could be used on all pictures you play this summer ... since it doesn’t require time, effort or money to put it over... and the good will you Il get in return will be worth plenty. BATHING BEAUTIES ON STAGE Local specialty shop might be looking for a way to promote their new model bathing suits . and if you step around to see manager, you can suggest one. Idea is for him to send a few models over to theatre some night to display “em on stage . . . with an announcer spieling on materials, etc. Store advertises it via ads, window and throwaways and you do same in lobby and on slide. VICTROLA PLAYS HIT SONG Even if you haven't a P.A. system, you can get your music plugs over to lobby-lookers. A small portable victrola in lobby can play the records of the hit song from film . . . with card attached telling ‘em about it and the film. Page Fourteen With the introduction of this exploitation feature in “The Singing Kid”? pressbook, we received a barrage of letters from small town exhibitors, thanking us for thinking of their limited budget. This Promotion of the Month page features an inexpensive but comprehensive campaign especially suited for smaller theatre managers. Ballys, contests and display aids are included. HEARTS GAME IN LOBBY If you'd like an interesting little stunt for the obby — costing only a few admissions .. . read on, mister. What you do is cut paper or light cardboard into a couple of hundred small hearts. Then you divide the hearts, by cutting each in two. However, each heart should be cut differently, that is, one vertically, one horizontally, some with jagged edges, etc. All the divided hearts are then dumped in a box — placed in lobby, with sign posted nearby inviting lucky pickers to step up and draw two divided hearts from the box, without looking. If the two pieces they pick fit together as one heart, they get free admish. Each picker only gets one crack at it, and with a couple of hundred pieces in the box the chances of giving many ducats are mighty small. SCHOOLS DO RADIO SKETCH We've been receiving many requests from high schools, asking for our radio sketches, for presentation in their auditoriums. Take a tip and hop over to your nearest school. Explain stunt to head of English Department, he'll play ball with you on it. We'll send the sketch to you for nothing 35 "se-all you ve got to invest in stunt is a short walk... and it Il do you good anyhow. PHOTO-SERIAL FOR LOBBY You can make interesting lobby reading — and all you need is a copy of this pressbook, a pair of scissors and a little paste. Idea is to cut out the six-day photo-serial, (see pages 4 and 5) and paste ‘em around the lobby a week in advance of film’s opening. Another way of working it would be to post the chapters daily . . . in order to get ‘em coming back to go on with the story. CUT-OUT FROM 24-SHEET Cut-out above for over marquee display or on bally truck. NEWSIES BALLY FILM’S TITLE For a couple of ducats given to newsboys, they might be willing to pin paper streamers on their newsbags with title and theatre name. On their daily rounds, folks can’t help seeing your plug. CUT-OUTS FROM 1 & 3-SHEETS These cut-outs should be backed with cardboard for use on front or in cooperating store windows. PREVIEW SCRAPBOOK IN LOBBY You could make a scrapbook of material from this pressbook — which would be quite interesting to the average show shopper. All you need is to add a bit of paint to the cover and to decorate the pages to make it look like something. On the first page you could paste a large ad — on the second a publicity story — on the third a scene cut of Marion — on the fourth a feature story — on the fifth a couple of stills, etc. Book is placed on table in lobby, over which a sign invites patrons to see a Preview of ‘Hearts Divided’.” Folks just step over and usher turns the pages. MEN’S FASHION SHOW IN LOBBY You can have a Summer Fashion Show of men's clothing right in your lobby — and at very little expense. All you have to do is look at the tie-up still page of this book, order a couple of the clothing stills of Dick Powell and display ‘em around the lobby . . . or on a 40” x 60”. Sign invites men to see the latest in clothing -— as worn in Hollywood. If you want to go bigger on this one you might tie-up with local clothiers . . . who could send models of their newest clothing down for display in lobby, along with your stills. ADAPTING IDEAS FOR LOBBY While most of the bigger stunts suggested on other pages are intended for key city situations, many of them can be adapted for your campaign. Here's how: SMILE WEEK — Could be worked just as a smile contest in lobby or on stage. SWEETHEARTS WEEK ~ Via lobby dis plays you can tell the sweethearts about film — encouraging ‘em to see it. You might even pull couple of the tie in stunts. CHILDREN CONTACTS ~ Page of games and puzzles designed for children can be adapted by inviting tots via slide and lobby notices to try their hand at it, with passes for winners. HEART IDEAS ~ Look at the suggestions on the ‘hearts’ page and see how many of the ballys and contests can be worked in lobby — or nearby emply store at very little expense.