Hearts Divided (Warner Bros.) (1936)

EXPLOITATION ee THROWAWAYS. AUTO ADS ARTS a aT es sore oe AND GENERAL BALLYS IMPRINTED PAPER DRINKING CUPS Let the crowds that infest the beaches, swimming pools and ball orchards know about show by distributing these sanitary paper drinking cups. Drink concession man MARION bas. agers’ll be grateful to you for supplying ’em and drink__ HEARTS D ers will appreciate your thoughtfulness. If town has public drinking fountains, it might be a good idea to have usher stationed nearby handing ’em out to the thirsty. Prices on these cups are attractive, and, including full imprint, are: $3 per M; 3M—$2.75 per M; and 5M—$2.50 per M. Order ’em directly from: ECONOMY NOVELTY CO. 225 West 39th Street MAKE YOUR OPENING A BIG CHARITY OR SOCIAL AFFAIR No need to tell you that society openings generally get plenty of attention from papers and public. So if you think you can get enoug folks to put on the ole soup and fish, go right ahead and make your opening one of the season s big social affairs. Another good angle is to try to get society support for a big charity opening, with boosted prices and reserved seats —~ proceeds, except for your cut, going to the charity. These charity shows generally go over pretty well because you ve all the big shots in town helping to sell tickets. FREE RADIO SKETCH Twelve minutes of delightful romance and comedy make this sketch one of the show’s “best sellers.”” Three minutes are reserved at beginning and end for theatre plug. Even a postcard to Campaign Plan Editor, 321 West 44th Street, N. Y. C. will bring a mimeographed copy for every member of the cast. ANTIQUES AS LOBBY DISPLAY If you can get the material, try a lobby display of early American or Napoleonic antiques. If local museum or collector has the stuff, you can set it up in lobby with cards telling folks what they're looking at. Of course you II want to stick to the smaller items, such as snuff boxes, dueling pistols, watches, jewelry, etc. Possibly you preter working this as window stunt in which case make sure that there's plenty of show credits around. SEE THE SPECIAL JUMBO HERALD Herald is TWICE the size of our regular heralds. Printed in two colors on high grade stock, it measures 9” x 12”... which means you get twice as muc herald for very little more than the regular one costs. Price, by the way, is only $3.50 per M — and $3.25 per M for orders of 5M or more. Entire back of the four page herald is reserved for your imprint... See it at your exchange! New York City FOLKS SEE LOCAL NAPOLEONS To legit theatregoers, Claude Rains is well known for his impersonation of Napoleon, whose part he plays in picture. This suggests a coupla gags you might like: First, try simple stage contest to find person who can best impersonate Napoleon. Entrants step up and you hand ‘em one of those famous hats — then they pose while audience applauds (or hisses) . OF course ducats go to winners. Another angle is the old mirror gag, with board set up in front of mirror with hole for patrons. heads. Inside of board has Napoleonic CcOostume either tacked or painted on. Patron puts head through hole and sees in mirror how he'd look if dressed like Napoleon. GREAT FAMILIES WRITTEN UP Society editor of local rag might run series of geneologies on the Patterson and Bonaparte families. Information is available in geneology volumes. She gets in mention of the romance in the film between Betsy Patterson and Jerome Bonaparte. DRESS SHOP DISPLAYS GOWNS Maybe you can tie up dress shop by suggesting window display of Empire gowns, contrasting them with the dresses of today. Window also contains stills and plug for picture. MASQUERADE IS SEARCH FOR LOCAL BETSY AND JEROME If you can swing it, try holding a combination masquerade and resemblance search. Folks ress in the style shown in film, and you try to find gal who most resembles Marion Davies as Betsy Patterson, and the lad who looks most like Powell as Jerome Bonaparte. Of course, stunt can be worked in two ways — first, where you announce affair as a search for couple looking like your two stars; second, where you hold regular masquerade, and Betsy and Jerome just “happen” to win. In either case, you ‘Il want to publicize the winners. So you d better have a photographer handy to snap ‘em for morning papers. An it might be a good idea to get ‘em in an oldfashioned carriage with a negro driver in liyery to drive ‘em ‘round town. Banners tell your story . . Another angle is to hold regular elias PE with folks coming as various characters from film. Of course, in addition to ducats, you Il try to promote more valuable prizes for winners. TIRE COVER PLUGS YOUR SHOW ER fF R TREACHE® § y N CHOIR reduction® yicet, Mattenel PES Lesa Be one sean IMPRINT Made of durable cardboard with rubberoid slip cover, tire cover is in three colors — red, orange and black. Prices: Singly — 45c each; 10 to 49 — 40c each; 50 or over — 35c each. Add $2.50 for imprinting to orders of less than 100. Over 100, imprinting free. Order directly from: CLUFF FABRIC PRODUCTS 655 West 55th Street New York City A VARIETY OF ENTERTAINMENT PRESENTED BY VITAPHONE “ABSORBING JUNIOR” (Vitaphone Comedies Series). Shemp Howard and Johnny Berkes clown their way through a barrage of hilarious situations while trying to outwit a typical mother-in-law. (21 minutes—No. 1115) “FISH TALES” (Looney Tunes Series). Porky Pig has a nightmare in which he dreams that a fish caught him instead of he catching the fish. A peppy short with MUSIC. (7 minutes—No. 1708) “VACATION SPOTS” (Our Own United States Series) . With Don Wilson, famed radio narrator, describing the nation s playgrounds, the camera unfolds scenes of rare interest in another of E. M. Newman's popular shorts. (11 minutes—No. 1910) Th LOVE LO TAKE ORDERS FROM YOU” (Merrie Melodies Series) . In which Pa Scarecrow gives his fledgeling instructions in the art of scaring crows effectively. (7 minutes—No. 1407) “LITTLE JACK LITTLE & ORCHESTRA" (Melody Masters Series). Little Jack plays smooth and sweet in his soothing style. (11 minutes—No. 1508) Page Fifteen