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e eee This ad sounds the keynote of your campaign eeceee
Definitely in the big-space class. That's the only way to play it...and thats the way we built the ads .. . Every ad steals the page every time!
Made to order for exploitation. The title calls for action ...The ‘Dead End’ Kids can't be sold without action... Our entire exploitation set-up is ready for your action!
The‘‘Dead End’
Strong newspaper stuff... Get it City Desk attention—it's a better” picture subject editors go for...Make | : it mean something in public print and youll make it mean something for your showing.
TO SELL THE TITLE... EXPLAIN IT
We know there are those who have never heard of
MARGARET LINDSAY
RONALD REAGAN _ STANLEY FIELDS
__ A WARNER BROS. Picture Directed by Lewis Seiler & E. A. Dupont ¢ Screen Play by Crane Wilbur and Fred = Niblo, Jr. * From an Orig=| inal Story by Crane Wilbur
Heil’s Kitchen. It was a very definite and tough neigh
borhood in New York City, located west of 9th Avenue, from 40th Street to 60th Street. It is said that police
men were afraid to walk their beats in that neighborhood except in pairs, so tough were the kids. And it is from this neighborhood that the ‘“Hell’s Kitchen”? Gang came. Be sure you carry one of these descriptive selling
lines with the title to explain it:
Mat 201 : 12% inches x 2 columns (348 lines) — 30c THIS AD ALSO IN ONE-COLUMN SIZE — SEE PAGE 8
‘THE BREEDING GROUND FOR 1000 CRIMINALS’ “WHERE THEY TURN KIDS INTO KILLERS’ “THE DEVIL’S PLAYGROUND’
‘THE MELTING POT OF CRIME’ ADS START HERE THRU PAGE 12; EXPLOITATION AND PUBLICITY ON Sout oF Se eS ke omit er Nase, Neat ALTERNATE PAGES, STARTING 13.
. | : , 4 a a aga & a@ : C a EN Pictures, Inc. Presents
wm THE ‘DEAD END’ KIDS "sicars,utloey:ronato seacan
Screen Play by Crane Wilbur and Fred Niblo, Jr. © From an Original Story by Crane Wilbur * A Warner-Bros. Picture