Her Husbands Secretary (Warner Bros.) (1937)

BALLYS, CO-OPS RADIO SKETCH STUNTS & STORE TIE-UPS INTERVIEWER EXPLOITATION DRESS STORE CO-OP AD. DICTATING ... PERFECT BOSS Street interviewers are always successful, and if you have no Every office employee should be interested in a contest to define the perfect boss. Play up angle “If you could make your boss over, how would have him?” The latest styles in very smart everyday wear for professional women. radio tie-up stunt can be worked from your lobby with a public address system. Let interviewer ask patrons and passersby informal questions in regard to relations of a secretary to her boss, requesting their personal opinions. Let him prepare his questions in advance to get the “‘yes”’ and “‘no”’ replies, keeping a score board in front of the theatre. If you can this would make an excellent plug make it a radio feature, for your show, arousing interest in the problem at hand. MEMO GIVEAWAYS Interest-arousing giveaway would be regular office memorandum paper on which is written in shorthand a little love note from the secretary to her boss. Translation for shorthand-ignorant on inside. Cover the office buildings on this one where interest will be keenest. Might get store selling office stationery to slip memo slips in notebooks, packages; etc. MODISTE SHOP BRANT AVE. Beverly Roberts and Warren Hull who appear in “Her Husband's Secretary’ coming to the Theatre on Cut available in both mat and still form. Order Mat No. 201 B—20c or Still No. HS. 314—10c from Campaign Plan Editor, 321 West 44th Street, New York City. PLORE. TIE .UPS This picture offers excellent opportunity to tie-up with stores that sell typewriters and office equipment. It makes a natural, hitting directly at the group who should be certain ticket buyers. You should find it easy to arrange a window display, offering stills. This type of store doesn’t usually make for tie-ups. When they’re called on, they’re usually most cooperative. (You might get them to insert a herald in packages leaving the store.) Newspapers might be willing to co-operate in this, which should bring many letters from office workers. You can place a box in your lobby and invite contestants to drop in their contributions. Display a blow-up of drawing showing what majority think of qualifications of perfect boss. Prizes of course, for best letters. Along same lines, it would be wise to solicit replies from employers telling what they would like their secretaries to be. CANDID CAMERA If your camera-man can invade a few (or many) offices and take snapshots of secretaries at work at their desks, you have the foundation of a tried and true interest arouser. Display the stills in lobby with suitable comments and of course offer ducats to all whose pictures are thus shown. Good idea to gag picture up a bit, showing girls paying more attention to their make-up than to their dictation. FORMAL WEAR YOUR VITAPHONE PROGRAM JEWELERS FOR EVENINGS OF ELEGANCE Why not let us select the proper evening dress for you as Jean Muir is for Beverly Roberts in this scene from ‘“‘Her Husband’s Secretary’? now at AL ee amiee Theatre. SALLY'S MAIN ST. This cut especially suited to dress stores selling evening clothes comes in both mat and still form. Order Mat No. 101 B—10c or Still No. HS. 48 from Campaign Plan Editor, 321 West 44th St., ie le ak Page Four “PIGS IS PIGS’ (Merrie Melodies in Technicolor). Another ace in this popular cartoon series. A sprightly story that is heightened with beautiful color. (7 minutes—No. 2205) “UNDER SOUTHERN STARS” (Broadway Brevities in Technicolor). A glamorous story of General Stonewall Jackson, romantic and forceful. Filmed in gorgeous color, with a fine supporting cast. (20 minutes—No. 2003) PETER VAN STEEDEN’S ORCHESTRA (Melody Master). An outstanding musical presentation with the lilting arrangements of this melody master. (10 minutes—No. 2512) TIE-UP STILLS Desk Supplies—HS. 19 Negligee—JM. 819 Afternoon Dress—JM. 652 Beauty Shop—HS. 2 Living-room Set—HS. 62 Formal Gown—BR. 167 Nail Polish—BR. PUB. A 73 Ladies’ Hat—BR. 146 pport-Coat—_ WE. 4 -Pipe—WH. 73 Stills are 10c each—Set of 10 — .80 — and should be ordered from Campaign Plan Editor, 321 West 44th St., New York City. “BRING ON THE GIRLS” (Big Time Vaudeville). Here’s variety performance that tops, featuring Edgar Bergen assisted by Charley McCarthy, popular entertainers on Rudy Vallee’s program, with Jerry Goff and Jack Kerr, Torelli’s Circus, and Alice Murphy’s Quintuplets. (10 minutes—No. 2607) MEDIUM WELL DONE (Vitaphone Novelty Series). An unusual and novel short, featuring Theodore Hardeen in an expose of fake spiritualists and mediums. Something different! (10 minutes—No. 2707) “PORKY’S ROAD RACE” (Looney Tunes Series). A sparkling cartoon with good-old Porky Pig at his best! (7 minutes—No. 2806) RADIO SKETCH Twelve minutes of snappy action taken right from the picture and sure-fire entertainment for any program, leaving three minutes at beginning and end for your plug. A letter to Campaign Plan Editor, 321 W. 44th St., New York City, will bring you a free mimeographed copy for each member of the cast. Lica able 32] Beverly Hull band’s Secretary” which comes to the ‘*‘HER HUSBAND’S SECRETARY” SAYS: Roberts and Warren who appear in “Her Hus Theatre ont Always insist on Wilk’s jewelry because of their fine workmanship and excellent mountings. WILK’S JEWELRY STORE HOLLANDER ST. Jewelry stores ought to be to use the above cut. Order Mat No. 102 B—10c or Still from Campaign Plan Editor, No. HS. 16—10c West 44th: St... 'N.Y.C.