Here Comes Carter (Warner Bros.) (1936)

HERE COMES CARTER! EXPLOITATION WAYS TO SELL THE PICTURE PLAYBOYS LEAVE TOWN ae Here Comes Carter! The Man who A humorous street bally would be to show playboys and other gossip-subjects hastily leaving town because Carter is coming. Man in evening tails driving horse-drawn wagon laden with old furniture is main feature of stunt. Chorus girls, fat and fortyish sugar daddies, and others walk beside wagon all showing signs of having packed their belongings in a great rush. Streamers and signs reading: “Get on the Bandwagon — Makes a Business of Gossip,” or “Hitch your wagon to a horse when Carter comes. There'll be no diwing thio 2 (city) when he starts broadcasting his gossip. STREET SWEEPER Well-dressed man sweeping streets with broom; copy on his back readings C"f ere Comes Carter!’ sweeping up the dirt for his next broadcast. He’s dishing it out at the Strand Theatre.” POSTER CUT-OUT Don’t forget when you're mapping out your campaign that the posters (found elsewhere in this book) can be cut out and make effective lobby displays. Gossip Column On Air Hollywood gossip column at right while written particularly for newspapers can also be used on radio program. Of course, a few changes here and there will have to be made to make it suitable for air use either as spot announcement or within regular program. KEYHOLE TEASER Lobby display of keyhole with an enclosed box and sign telling folks to peep through and see something sensational. When they look, they get an eyeful — of stills and copy plugging pic. GOSSIP ON TRUCK If you go for sound trucks, rig up a P. A. system on one and have young man at mike rattle off local or national gossip in tattler fashion. Introduce him with “Here Comes Carter, folks!” Streamers tell rest of story. GIANT LOBBY MIKE Have your artist make-up a ~_ giant cardboard microphone as per illustration. Arrange scenes from picture cut into small circles around face of microphone with some good, snappy copy. This one will give proper atmosphere to * your theatre lobby and isn’t expensive at all. Same stunt can be used effectively in proper spots around town or even on a sound truck. Radio or electrical equipment store might want to tie up with you on this stunt—lowering your cost to almost nothing, and giving you an additional window for your show. Newspaper Gossip Column Local editors on the lookout for publicity that is also newsworthy should be able to find a place for this Hollywood chatter column in their news sheets. Why not show it to your local editor and get his reaction? HOT from HOLLYWOOD by KENT CARTER Huh-ho-o-o0-0-0-o! Not ancient hieroglyphics or some new-fangled pigeon talk. Just a mere common yell Ross Alexander invented for his new picture, “‘“Here Comes Carter!’’, now showing at the Theatre, in which he does his bit to immortalize us old Hollywood sit-by-the-fire reporters. Only Ross does his gossip work on the ether, finishing off his juiciest items with the aforementioned yell. Well, we have a huh-ho-o-o-0-o of our own and its on Ross himself. It concerns Anne Nagel who, while working on the set of ““Here Comes Carter!”’, managed to kill two “‘careers’”’ with one stone, as it were. She made a big hit as Ross Alexander’s leading lady both on and off the screen. Yes, they’re man and wife now... . Ross is supposed to be a great cook, so there shouldn’t be any trouble on that score. Ian Hunter is another whose “culinaries”’ are the toast of the town. * * * “Life in a Trunk’’—that would be the title of Glenda Farrell’s autobiography were Glenda to get that serious about herself. She’s played stock all-over the United States and made her stage debut as Little Eva in “Uncle Tom’s Cabin’’—a far cry from the fast-talking, smartalecky part she plays in “Here Comes Carter!” When she gives up the screen she would like to marry a millionaire. Think I'll start saving now. Drew Eberson 1s her latest. Huh-ho-o-o-0-o! * * * Victor Moore, known to his political constituents as Alexander Throttlebottom, has the chief comedy role in “The Golddiggers of 1937.” Years ago he had a part in a stage play for which he had to grow a bit of lip adornment. Ever since, he has been tugging at an imaginary mustache although the mustache disappeared with the play, a many years ago... . Dick Purcell, for whom Warner Bros. have great hopes, seen escorting June Travis to Hollywood parties. Huh-ho-o-o-0-o. * * * Ruby Keeler and Ross Alexander are cast for “Ready, Willing and Able’ that Richard Macauley Saturday Evening Post story ... Warner Bros. have big plans for Billy Mauch who was Freddie March’s boyhood in “Anthony Adverse.’ After completing “Penrod and Sam,” he will play with his twin brother in Mark Twain's classic, “The Prince and the Pauper.” * * * Patricia Ellis and Fred Keating once played boy meets girl. Then they called it off, but now they are making “reel”? love in Warners’ “Melody for Two.’? Huh-ho0-o-0-o with all due apologies to Ross Alexander who in ‘“‘Here Comes Carter!”’ gives the best demonstration of a gossip reporter these old eyes have ever seen. It’s at the Strand. Page Five