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ADVERTISING
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What Good Are Medals On Tortured Breasts?
You can’t pawn them!...You can’t sell them! ... They won’t buy bread and they won’t buy love! Out of the chaos, the anguish, the strife and stress of these frantic times comes this heart-and-soul story of a love no riches could buy no suffering could destroy! Truly acclaimed as the most vital picture of 1933
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Another big First National hit with
ALINE MacMAHON LORETTA YOUNG GORDON WESTCOTT
in cast of thousands!
Must Men Without Jobs Be Men
TI] Neon
Cut No. 31 Cut 60c Mat 15c
pene Se Oe RE Cerf RRO PS cerrincncc — Erocminkchaeiebaadendebercna = einen
WHY MUST COURAGE GO
BEGGING-for Love? Terrific dramatization of the j : problem blazing in a million f jobless homes — where the flames of passion must be kept alive on love alone!
on D BARTHELMESS HEROES FOR SALE,
Another great hit from First National sith cast of thousands ALINE MacMAHON
LORETTA YOUNG. GORDON WESTCOTT. .
Cut No. 23 Cut 40c Mat 10c 112 LINES
Page Sia
447 LINES
mt
DARTHELMESS |
[for St
Another great hit from First National with ALINE MacMAHON LORETTA YOUNG
GORDON WESTCOTT AND 1000 OTHERS!
Cut No. 26 Cut 40c~ Mat 10c
262 LINES
TO INSURE PERFECT MAT . REPRODUCTION
The mats illustrated in this press book will reproduce perfectly, if cast properly.
The following rules, if observed when casting the mat, will insure perfect stereotypes. Pass them along to your printer.
The casting box should be heated before making the cast. This is very important, as pouring molten metal into a cold box, chills the metal so that it does not give a perfect cast. The casting box operates most efficient
ly when it is warmed up.
The simplest way to do this is to run some metal through the casting box before the mat is inserted.
The mats should be heated before trying to make a east, in order to dry out any moisture that may have been absorbed from the air. Unless the mats are dried out first, they will blister when the molten metal touches them. Don’t run the metal too hot. Be sure
to use a good quality metal.
When using only part of an ad, cast the entire mat
and then saw up the cast to get the part you want.